Online Marketing News: Facebook Gobbles Instagram, Sharing is Caring, New LinkedIn Stats, Location is Where it’s at: Literally
Posted on 13. Apr, 2012 by Ashley Zeckman in Blog, Search Industry News, Small Business Internet Marketing, Small Business Marketing, yahoo
Instagram The Timeline
This infographic detailing the evolution of Instagram by Visually is powerful for a couple reasons, including the fact that the entire timeline is visualized through the use of Instagram photos. From launching in 2010, to their first million users, and finally to the recent purchase of Instagram by Facebook this is a must read for any fans of the popular social app.
“LinkedIn Introduces Targeted Updates and Follower Statistics” With over 150 million professional users worldwide, LinkedIn is a powerful marketing asset. Recent upgrades revealed this week that marketers can now effectively target prospective clients with advertising campaigns and deliver unique content to those users Via SocialTimes.
“Agency Comes Up With ‘I Care’ Button For Social Media” Have you ever seen something on Facebook such as a posting about a natural disaster or other tragedy, and chose to “like” the post? Even if you’re simply showing your support something about clicking “like” may not feel right. Company DDB Worldwide has created a new social response known as the ‘I Care’ button, which allows users to show support and may open up the door for organizations to seek donations. Via Marketing Daily.
“5 Presentation Apps to Try” Applications for your mobile device or laptop can come in handy for business professionals on the go. There are a growing number of software programs available if you’re in a bind or are simply looking for a new way to share your content. This article includes 5 handy apps that any travelling marketer should give a try. Via Inc.
TopRank Online Marketing Team News
Mike Yanke
comScore: Only Search Engine To See Drop In Queries In March Was Yahoo!
According to a recent report by comScore, search continues to be strong – with a 5% increase in queries experienced in March by Google, Bing – and even AOL and Ask! Not joining the pack, however, is Yahoo! as the barely major search engine saw its queries decrease 5% over the same timeframe. Disheartening news after last week’s announcement of planned restructuring and layoffs. Via Search Engine Land.
Jolina Pettice
Google AdWords Adds ZIP Code Targeting, Location Insertion; Updates Location Targeting
According to Google, more than 20% of all searches are related to location. In order to improve the effectivness of geo-targeting, Google is now allowing users to tag ZIP codes, among other changes, within AdWords Location Targeting. This change will surely have an impact as 88% of smartphone users who search for local information take action within one day, according to Google. Via Search Engine Watch.
Shawna Kenyon
5 Ways to Market Your Brand with Location-Based Networks
With the rise in popularity of mobile location-based apps like Foursquare, location based marketing is something businesses should take advantage of. About 30% of smartphone owners access their social networks via their mobile browser, for businesses looking to include location based services this article provides some tips for getting started. Via Mashable.
Sam Giehll
Rethinking Maslow’s Hierarchy: Implications for a Socially-Connected World
This article applies Maslow’s Hierarchy of Needs to the world of branding and marketing, especially when it comes to modern social networks. Via Psychology Today.
Brian Larson
Pinterest Now 3rd Most Popular Social Network [Study]
Pinterest made headlines in February for referring more traffic than any other website. Now, Pinterest is back in the news, but this time is about its onsite growth. Via Search Engine Watch.
Roxanne Hagberg
Leaked: Google Analytics Is Making Its Way To Google+
Without the help of Twitter & Facebook, Google appears to be marching forward to provide more social data. Following the recent addition of social reports in Google Analytics, confidential slides from a Google deck suggest Google Analytics can be integrated with Google+. Analytics such as visits, page views, average time on site and bounce rate may be available soon. Via Marketing Land.
Sara Duane-Gladden
Twitter Ads Earn More Money Per Impression Than Facebook Ads [REPORT]
Facebook gets a lot of attention for being a heavyweight when it comes to marketing and advertising, but some new information indicates Twitter may be more of a contender than expected when it comes to ads. Check out this study to see how the numbers stack up when it comes to “per impression” earning. Via Media Bistro.
Time to Weigh In
What are your thoughts on Facebook’s purchase of Instagram? Do you think that you will use the image sharing application more or less? What affect will Google’s new geo-targeting changes have on your company?
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© Online Marketing Blog, 2012. |
Online Marketing News: Facebook Gobbles Instagram, Sharing is Caring, New LinkedIn Stats, Location is Where it’s at: Literally | http://www.toprankblog.com
Online Marketing News: Pinterest’s Sneaky Tactics, Keeping Leaders Honest, 100 Million Videos Watched Per Day
Posted on 10. Feb, 2012 by Ashley Zeckman in Blog, content marketing, Search Engines, Search Industry News, Small Business Internet Marketing, Small Business Marketing, storytelling, yahoo
How Social Media Keeps Leaders Honest
David Jones of Havas and Mashable CEO Pete Cashmore recently sat down to talk about the responsibilities of the leaders of today to respond to social media, and how it holds them accountable.
“Google Clarifies: No, Ads Shouldn’t Help Rankings & No, SEO Isn’t Bad” Recent comments made by a new Google employee have some SEO’s up in arms. Apparently his comments included “SEO isn’t good for users” and “It’s a bug that you could rank highly in Google without buying ads.” Curious to know what else he has to say and what reaction this has caused within the online community? Via Search Engine Land.
“100 Million Americans Watch Online Video Per Day. Up 43% Since 2010- comScore” According to comScore Americans streamed 43.5 billion videos in December 2011 alone. This is an increase of 44% over the previous year. With this astronomical jump in online views, is television in trouble? Via TechCrunch.
“The Next Big Social Network Is You” Many companies are trying to address the now common social network exhaustion. Between the constantly shifting policy changes and programming updates many users are getting tired. This opinion piece shares that in the near future it will be less about your number of followers and more about a smaller group of well-connected individuals. What do you think? Via Information Week.
“5 Essential Spreadsheets for Social Media Analytics” If you are involved in social media, and are a small business this post provides some useful tools for measuring your data. Want to know the best part? They’re free, customizable, and easy to use. Via Mashable.
“Brand Storytelling Lessons You Can Steal from Hollywood” Innovation, a term we seem to hear quite frequently these days. As a content marketer innovation is especially important because not only must you attract customers, you must veer them away from your competition. Paying close attention to Hollywood entertainment and the way that promotion is done in that industry is a great means for discovering new ideas. Via Content Marketing Institute.
TopRank Team News
Alexis Hall – Report: National Marketers Love Local, Fail At Basic Tactics
This post discusses survey results from late 2011 which revealed that although many marketers have the perception they are highly invested in local advertising, survey results show they are failing when it comes to basic tactics, like management of local directory listings. Those seemingly small tactics can have a big impact on local results, so if marketers are really invested in their online local presence, they must be diligent when it comes to education on all types of tactics. Via Search Engine Land.
Ken Horst – Pinterest is quietly generating revenue by modifying user submitted pins
It appears as though Pinterest has found a way to monetize their site, even at this early beta stage. Most people would say that’s a good thing however the way they are making money has some people crying foul.
Pinterest is using a service called SkimLinks to add an affiliate link wherever there is a link to a product page that has an affiliate program. It’s not the idea that people are concerned about, it’s the fact that Pinterest is doing this without providing any disclosure to its users. Via LLsocial.
Brian Larson – Bing Now A Full Point Ahead of Yahoo In Search Share-comScore
According to comScore, Bing is now a full point ahead of Yahoo! in search share. While Google’s search results are highly flavored by Google+, Bing receives streams of information from Facebook and Twitter. With Yahoo! In Bing’s rear view mirror, is Google next? Via Search Engine Land.
Time to Weigh In: What do you think of Pinterest’s money making tactics? Smart move or too far? With so many American’s consuming video on a daily basis, are you including video in your 2012 online marketing strategy?
Gain a competitive advantage by subscribing to the
TopRank® Online Marketing Newsletter.
© Online Marketing Blog, 2012. |
Online Marketing News: Pinterest’s Sneaky Tactics, Keeping Leaders Honest, 100 Million Videos Watched Per Day | http://www.toprankblog.com
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