WordPress Hosting That Means Business
Posted on 14. May, 2012 by Brian Clark in Blog, content marketing, Featured, Landing Pages, Small Business Internet Marketing, Small Business Marketing
Did you know Copyblogger Media has a WordPress hosting division? Many people don’t, because it’s been a bit under-the-radar.
The whole thing started with our frustration with web hosting in general. Specifically, the fact that a lot of “WordPress hosting” amounts to generic one-click installation of the CMS on a standardly-configured box — which simply doesn’t cut it for optimal performance and security.
So, last year we decided to manage our high-traffic network of content and product sites ourselves.
We did this by bringing into the family a team of people who themselves also ran high-traffic sites; people who had invested a ton of time learning how to make WordPress work really well at the server level, because, like us, their sites and livelihoods depended on it.
After enjoying the best hosting experience of my entire online career, it seemed smart to follow our usual modus operandi. That is, if we use it ourselves, then there’s a good chance others might want it as well.
With that, Synthesis was born. This time, however, we kept things limited to our existing customers and people we knew.
No hype. No big launch. No dancing unicorn videos.
Just a simple, unwavering focus on ensuring that Synthesis is the best WordPress hosting experience ever. Word of mouth, however, is a strange and wonderful thing.
Word Gets Around…
Pretty soon, we started getting pinged by people with serious performance and security requirements. Our response? No problem.
GeekBeat TV – The web show fronted by Cali Lewis gets hammered with traffic from fans, and we eliminated their sporadic downtime and reduced page load from 7.5 seconds to 1.4 seconds.
BlogWorld – The premier mega-conference of the blogging and new media space was crippled during its twice-yearly crunch time. We rescued them from their publicly-traded web host and gave them a quantum leap in performance.
Diario de Yucatan – Diario de Yucatan is one of Mexico’s most visited websites. They chose Synthesis for a flexible, secure, and scalable hosting platform after dealing with less-than-reliable performance.
Larry Brown Sports – One of the top independent publishers of sports-related content, LBS gets big traffic spikes from ESPN, FOX Sports, Sports Illustrated, CBS Sports, and NBC Sports.
Digital Photography School – After growing to 5,000,000 unique monthly visitors, DPS needed a highly scalable, secure architecture that could accommodate their existing external caching configuration. They said jump, we said how high.
Add to that Chris Pirillo’s massive site Lockergnome, Andy Beal’s Marketing Pilgrim, and the company and client sites of online marketing agency BlueGlass, and we quickly got comfortable with the fact that we could handle any kind of site’s hosting needs … as long as they used WordPress.
But Synthesis is not just about sites with huge traffic. Any online publisher or business with a web presence needs to be very serious about the performance and security of the place people more often first experience your brand.
For example:
Pushing Social – Stanford Smith does everything right when it comes to creating great content, but every time I tweeted one of his articles, his site crashed. The last straw was when he got maliciously hacked. Stanford happily came over to Synthesis.
Convince and Convert – Jay Baer makes a living speaking, consulting, and doing a lot of traveling. That’s all made possible thanks to content marketing via his website, which he doesn’t want to worry about beyond hitting publish. Synthesis gave him fast, secure, and reliable peace of mind.
TomKat Studio – Kim Stoegbauer started a blog to share her craft projects, decorating, and party ideas, and then got crushed with big links from HGTV and Martha Stewart. Now, Synthesis allows Kim’s company to grow even larger when those magic link moments happen.
Your Best WordPress Hosting Experience Ever
If you’re looking for a better WordPress hosting experience, you’ll be in good company with these fine folks. We’re perfectly happy to allow Synthesis to grow by recommendations from clients and partners. The good will alone that comes from solving the frustration of a poor hosting experience is pretty fantastic.
And as always, we want you to be delighted. And we’re pretty sure you will be.
If not, don’t forget our hassle-free 30-day money-back guarantee. Simply contact support and we’ll promptly issue a refund.
Check out everything our Synthesis WordPress hosting has to offer.
About the Author: Brian Clark is founder of Copyblogger and CEO of Copyblogger Media. Get more from Brian on Twitter and Google+.
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Four WordPress Themes for Building a Powerful Content Platform
Posted on 26. Apr, 2012 by Robert Bruce in Blog, content marketing, Featured, Small Business Internet Marketing, Small Business Marketing
It’s been almost two years since I got the email.
It was late on a Tuesday night. I was drinking something good and wondering how the rent was going to be paid when it came through …
“Sonia and I want to hire you,” Brian Clark wrote. I was not a professional copywriter. I had not spent $100,000 on ad school tuition. I was not well known on the Internet or elsewhere.
I may tell the entire story later, but the primary reason Brian and Sonia hired me for this gig revolved around a sustained demonstration of my abilities as a writer. Specifically, I’d written and published over 300 poems to my website over a period of three years.
Now, poetry ain’t copywriting, but whether you’re a freelancer or a business owner, regularly publishing your expertise to the open web can be one of the most profitable uses of your time and resources.
The question is: how do you publish your content in a way that grabs attention and doesn’t keep you up all night hacking code?
Here are some answers …
How to (Easily) Build Your Digital Platform
When it comes to website design, search optimization, and security, our StudioPress team has done the heavy lifting for you.
Between our in-house StudioPress themes and our StudioPress-approved, Community Themes, we’ve got 63 stunning WordPress designs you can lay on top of our rock-solid Genesis Framework for WordPress.
Check out these four hand-made designs (or, easily choose another WordPress theme) from the StudioPress.com workbench that’ll provide the perfect frame to showcase and demonstrate your expertise and talent:
1. More pixels, less problems
If you want to give your content some breathing room, here you go.
Named after its width in pixels, the eleven40 theme gives you a rarely seen spaciousness to show off your best work.
And when your audience wants to find you on a mobile device, it’ll instantly detect it and automatically adjust to the perfect size and layout.
Click here to stretch out a bit with the eleven40 theme.
2. All things being equal …
In the business of selling products, services, or ideas online, your design needs to be pleasing. But it also needs to work.
How readable do you want your content to be? What action do you want your audience to take? Hint: It initially involves people signing up to get email from you.
Symmetry in form and function is difficult to achieve, but if that’s what you’re after (plus outstanding email opt-in conversions and mobile ready), get into Balance …
Click here to find your footing with the Balance theme.
3. Ready for your closeup?
A photographer’s website should never get in the way of her photography.
From the first click to the last, your audience should be gasping at the beauty of your work, not the technical sophistication of your web design.
The Landscape theme hides its own beauty and sophistication in service to your content, invisibly framing it while helping to convert lookers into buyers.
Click here to build your portfolio on the Landscape theme.
4. Less never did so much
Maybe it’s the economy. Maybe it’s that monthly bill you’ve been paying for that storage unit across town. Or, maybe it’s just something in the water.
Whatever it is, the beauty and power of minimalism has taken root in our culture — and it’s not going anywhere. To that end, we’ve designed the elegant and supremely unfettered Minimum theme.
At a glance, you’ll see that it is utterly … uncomplicated.
Click here to get more — or, less — from the Minimum theme.
72,055 people take WordPress further with StudioPress
Here’s the short version …
Our Genesis Framework for WordPress empowers you to quickly and easily build incredible websites with WordPress.
With search-optimized code and functions, 47 turn-key designs, and unlimited support, updates, and websites you can build, Mashable calls Genesis the “best of the best” among premium WordPress themes.
Serious online publishers trust Genesis to provide a solid foundation for their sites. By serious, I mean people planning to get somewhere with this Internet thing.
Whether you’re a novice, or an advanced developer, Genesis provides you with the rock-solid infrastructure to take WordPress places you never thought it could go.
Click here to check out Genesis and all the turn-key designs today.
About the Author: Robert Bruce is Copyblogger Media’s Copywriter and Resident Recluse.
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How to Build Point-and-Click Mobile Responsive Websites With WordPress
Posted on 26. Mar, 2012 by Robert Bruce in Blog, Featured, Small Business Internet Marketing, Small Business Marketing
You don’t have time to sweat the design details of your website.
You shouldn’t spend hours learning to code and maintain a content app, or a separate mobile site.
And you certainly don’t want to spend another minute worrying about complicated manual updates that can potentially crash your site (see: put you out of business).
With the release of the new Prose Theme for WordPress, those frustrations are over.
Prose 1.5 offers you — the online publisher — powerful point-and-click design controls, built-in mobile responsive design, and automatic, one-click updates.
This is the WordPress theme you’ve been waiting for, and we’re only getting started …
Prose 1.5 + the Genesis Design Framework for WordPress is the premier online publisher’s website solution.
Here’s why …
1. Prose has even better point-and-click design controls
The point-and-click design controls built into the Prose theme changed pretty much everything we’d always hated about running our own websites.
With a few clicks — from within your WordPress dashboard — you could control site colors, typefaces, font sizes, and other critical elements of your site design … instantly.
And you didn’t need to touch a single line of code to make any of those changes.
Well, those famous Prose point-and-click design controls are even better in version 1.5:
- Customize virtually every element of your site
- New Design Settings UI, presented in a single, easy column
- Beautifully updated typography
- Even more detailed control of the Genesis framework
- Easier custom header switching
- Effortless background image control
Prose is a WordPress theme that puts you in control of how your online publishing future looks.
2. Prose is now fully mobile responsive
Prose is now fully mobile responsive, which means that it automatically adapts to allow your audience to view your perfectly displayed content — whether from a desktop, laptop, smartphone, or tablet.
For your audience this means:
- No more pinching and tapping for the right view
- No more microscopic fonts or unreadable calls to action
- No more mistaken clicks, taking them away from what they want to read
- No more wondering if they’re on the right site due to horrible layout and design
For you this means:
- No expensive app development and maintenance
- No secondary mobile site to spend time and money on
- No worries that your content won’t work well on a phone or tablet
- No need to rely on — and update — poorly designed mobile plugins
- Keeping all the SEO benefits of publishing to the open web
The dirty little secret of mobile content distribution is that you only need one website to serve every device.
You create the content and Prose will automatically display it correctly for you, no matter where your audience views it from.
3. Prose now features automatic theme updates
For many of us non-developer types, updating your WordPress installation and theme can be … a bit of a headache.
Let me re-phrase: clicking that manual update button can sometimes cause hours of painful recoding, redesigning, and remembering just how things used to be on your site.
No more.
After you purchase Prose 1.5, you’ll never have to worry about scary theme updates again.
With one easy click, Prose will update itself, giving you the state-of-the-art in security, design controls, SEO, and mobile responsiveness.
Grab Prose 1.5 right now
If you need to get back to work as an online publisher, you need the out-of-the-box simplicity and power of the Prose Theme for WordPress.
Here’s a summary of what you’ll get …
- Customize virtually every element of your site with point-and-click design flexibility
- Reach your audience wherever they are (automatically) with mobile responsive design
- Automatically update future Prose releases with one click
- Rest easy with the rock solid security of the Genesis Design Framework
- Bulletproof SEO optimization and customization
And, once you’ve purchased Prose, you’ll continue to benefit from its stability, security, and ease-of-use — at no further cost — as we make it even better into the future.
69,874 people take WordPress further with StudioPress
You might be asking, “This sounds cool, but what’s this Genesis thing?”
Our Genesis Framework from StudioPress empowers you to quickly and easily build incredible websites with WordPress.
With search-optimized code and functions, 47 turn-key designs, and unlimited support, updates, and websites you can build, Mashable calls Genesis the “best of the best” among premium WordPress themes. And it comes with, and powers, Prose.
Click here to check out Prose + Genesis right now.
How Great Web Design Grows Your Audience
Posted on 19. Jan, 2012 by Kelton Reid in Blog, Featured, List Building, Small Business Internet Marketing, Small Business Marketing
Let’s quickly review: Email marketing works.
In fact, none of the shiny new communication technologies even come close. With more than 188 billion messages sent every day, email is a more important and influential tool for your business than it has ever been.
Email isn’t going anywhere, and we think it’s time you got serious about building your email list.
Our StudioPress division has built the Generate theme for WordPress to help you get that done.
Here’s a quick look at how the Generate theme can help you build your email list …
Build your email list faster
Email list-building can be a time-consuming (and frustrating) endeavor, but one thing remains true, engaged email subscribers are the most likely to respond to your work and your offers. Period.
And it may surprise you to learn that one of the best ways to gain an email subscriber is to simply ask your readers to sign up to your list.
The Generate theme for WordPress lets you ask simply, boldly, and with the benefit to your reader standing unmistakably front and center.
Generate works for you — whether you remember to ask for the opt-in or not — 24 hours a day, elegantly doing the asking for you.
What about mobile readers?
Most of us now read email from our mobile devices, so you’ve got to make sure you have those mobile readers covered.
The Generate theme for WordPress is mobile responsive. That means it automatically adapts for the best viewing layout on mobile devices and tablets, including iPhone and iPad. So your content looks fantastic, no matter which device the visitor is using.
Your content looks great, and your email opt-in stays constant — not missing or hard-to-find, as it can be on some less sophisticated “mobile-ready” sites.
You don’t need to do anything tricky or technical, because mobile responsive design is built in to the Generate theme.
64,449 people take WordPress further with StudioPress
You might be asking, “This sounds cool, but what’s this Genesis thing?”
Our Genesis Framework for WordPress empowers you to quickly and easily build incredible websites with WordPress.
With search-optimized code and functions, 44 turn-key designs, and unlimited support, updates, and websites you can build, Mashable calls Genesis the “best of the best” among premium WordPress themes.
Whether you’re a novice or an advanced developer, Genesis provides you with the rock-solid infrastructure to take WordPress places you never thought it could go.
Click here to check out Generate + Genesis right now.
About the Author: Kelton Reid is an independent screenwriter and novelist, as well as a copywriter for Copyblogger Media. Get more from him on Google+.
Download Our Free Introductory Guide to the Genesis Design Framework for WordPress
Posted on 12. Jan, 2012 by Kelton Reid in Blog, Small Business Internet Marketing, Small Business Marketing, Tutorials
We’ve been thinking a lot about new WordPress users lately.
As elegant and simple as it is, WordPress can be a little daunting if you’re just beginning to work with it. The beauty of it though, is that it doesn’t have to be.
So, we’ve been taking some time to think through the big questions people have when they’re just starting out.
What came of it was an indispensible, easy to understand guide for the Genesis Framework for WordPress, compiled and written by Copyblogger Media’s Brian Gardner and our relentless team over at StudioPress.
Whether you’re just getting out of the gate with your Genesis + WordPress website, or you’re already publishing regularly, this easy-to-read distillation of how the Genesis Framework works for you is an invaluable guide for every smart online publisher.
In fact, you should go ahead and grab it even if you don’t own Genesis — it’s a fantastic primer for WordPress too.
The guide is for bloggers, copywriters, consultants, and content marketers who rely on the efficiency, security and scalability of Genesis + WordPress to make their place on the web.
Genesis Design Framework for WordPress (PDF) 3.3 MB
With the free guide, you’ll be well on your way to utilizing (and enhancing) the rock-solid security and remarkable SEO capabilities of the Genesis Framework.
With the vast array of out of the box, turn-key designs & options, unlimited support & updates, and as many website domains as you can build on, the new revolution in publishing is getting a lot easier for everyone.
As Darren Rowse puts it “Genesis lets me sleep easy.”
This free guide helps you navigate all the basics:
- An introduction to Frameworks and Child Themes: page 4
- Turn on Auto-Updates for one-click streamlined stability and peace of mind: page 38
- SEO Settings to ensure your content is reaching your audience: page 19
- Install procedures for both beginners and advanced users: page 6
- Understanding how to enable Widgets for extended functionality and efficiency: page 24
- Theme and Navigation settings to style the look and feel of your site: page 11
It’s all in there. Download it, print it, or drop it on your mobile device to keep it handy whenever you need it.
Genesis Design Framework for WordPress (PDF) 3.3 MB
Note: This is a “living” document, so as Genesis evolves, so will the guide. Check back from time to time for an updated version.
About the Author: Kelton Reid is an independent screenwriter and novelist, as well as a copywriter for Copyblogger Media. Get more from him on Google+.
Grab the Free Copyblogger Theme for WordPress
Posted on 17. Nov, 2011 by Brian Clark in Blog, Featured, Small Business Internet Marketing, Small Business Marketing
You may have noticed we did a major design overhaul of Copyblogger a few weeks ago. If you haven’t stopped by the site lately, come on over and take a look.
In keeping with tradition, I like to release a free version of the previous design whenever things change substantially. So that’s exactly what we’re doing now.
So, I’d like to introduce the Copyblogger child theme for the Genesis Framework for WordPress. It’s a robust, flexible, and multi-colored interpretation of our previous design, and it’s yours at no charge.
Here’s what’s included:
- 6 layout options for flexible design choices
- Red, orange, or blue color schemes
- Responsive mobile layout for iPad and iPhone
- Sidebar and footer widgets for easy customization
- Turn-key archive and blog page templates
- Rock solid search engine optimized code
- Unlimited domains you can use it on
- Expert support from our StudioPress team
As a Genesis child theme, you’ll need the Genesis Framework for WordPress to use the Copyblogger design. If you already own Genesis, you’re ready to download the Copyblogger child theme here.
If you don’t own Genesis yet, you can pick it up here for an incredibly reasonable price to get started. This will also open you up to the entire line of StudioPress designs for Genesis, plus a growing number of third-party child themes and custom designs.
- View a demo of the Copyblogger Theme for WordPress in action
- Get the Genesis Framework here if you don’t have it yet
- Download the Copyblogger Theme for free here
About the Author: Brian Clark is founder of Copyblogger and CEO of Copyblogger Media. Get more from Brian on Google+.
Comments
- I decided to redo my whole website with StudioPress and Genesis … by Paul Jun
- Sweet! Thanks! I’ve always loved this theme. Now I just have to … by Nicole Ortega
- [...] Grab the Free Copyblogger Theme for WordPress | … by MediaMaker Daily 11-17-2011 | Ames Media Institute
- You do need Genesis to run this theme, but it’s really … by Brian Clark
- Thanks for the theme. Have thesis and gladly paid for it, but I … by Michael Beck
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Further Reading
67 Elegant, Effective and FREE Website Graphics for Serious Online Publishers
Posted on 26. Oct, 2011 by Robert Bruce in Blog, Featured, Small Business Internet Marketing, Small Business Marketing
Even though I’ve had a few over the years, “they” continue to say there’s no such thing as a free lunch.
Well, if you run a website on WordPress (or another platform), we’ve got one for you today.
Our StudioPress team wants to go ahead and hand you a collection of world-class web graphics.
Free.
There are currently 67 stunning icons, banners, backgrounds, and buttons waiting for you over at studiopress.com to download and put to use on your site, right now.
No opt-in. No strings. No charge.
Let me quickly take you through this (growing) graphics library, so you can grab what you want, and get back to work …
Click here buttons
This is one of the most important things you can do regarding conversion online.
Specifically ask your audience to do the things you want them to do, otherwise most of them won’t do a thing.
Now, you can ask them in style …
Click here to download your free Click Here Buttons. Heh.
Post format icons
Give your audience a cool and useful little signal of what they’re about to read.
Click here to download your free Post Format Icons.
Dark background patterns
Five styles in eight colors, take your pick.
They’ll really pull the site together.
Click here to download your free Dark Background Patterns.
Custom alert boxes
Got a paragraph, call to action, or other bit of crucial text you want to highlight on your site?
Click here to download your free Custom Alert Boxes.
Custom ribbon header
Need a pro header for your site?
How about one with seven different color options?
You got it …
Click here to download your free Custom Ribbon Headers.
Icon set for bloggers
These minimal icons (available in 8 color schemes) cover just about any on-site admin need a blogger has these days.
Give your readers something beautiful to click.
Click here to download your free Icon Set for Bloggers.
Light background patterns
Just like the Dark Background Patterns above, without the angst.
3 styles in 6 colors, these’ll keep your site’s background fresh for years.
Click here to download your free Light Background Patterns.
Navigation bars
Send them where they’re going in style.
Click here to download your free Navigation Bars.
Real estate icons
For real estate pros, and private home sellers alike.
Start the process of marketing that home online with these minimalist details.
Click here to download your free Real Estate Icons.
AgentPress call to action banners
All right, this one set is for insiders only, publishers using the AgentPress Theme for WordPress.
Of course, if you’re a real estate agent who’s not running your site on Genesis, you can always upgrade to AgentPress anytime.
Click here to download your free AgentPress Call to Action Banners.
Why are we giving away these world-class web graphics?
We want to give our Genesis Framework for WordPress customers all the tools they need to quickly and easily build incredible websites with WordPress.
We also want to browse a more beautiful web.
So, we both benefit from these icons and banners and backgrounds being out in the wild — for bloggers and site publishers no matter what theme you’re using.
And, of course, we hope you’ll join the other 58,542 online publishers who trust Genesis to provide a solid foundation for their sites.
With search-optimized code and functions, 51 turn-key designs, and unlimited support, updates, and websites you can build, Mashable calls Genesis the “best of the best” among premium WordPress themes.
Whether you’re a novice or an advanced developer, Genesis provides you with the rock-solid infrastructure to take WordPress places you never thought it could go.
Grab your free web graphics and then check out Genesis (and one, or all of the 51 themes) right here.
Comments
- God bless Brian.God bless Sonia and God bless copyblogger! by gio
- Thanks, these buttons are awesome. I’ll use them right away. by Claudio
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Further Reading
49 Drop-Dead Gorgeous Reasons You Should Run Your Website on WordPress
Posted on 22. Sep, 2011 by Robert Bruce in Blog, Small Business Internet Marketing, Small Business Marketing
Yeah, you can pick up a theme to bolt onto your WordPress website just about anywhere these days.
But why would you go just about anywhere to find something that’s so vital to your work? This is 2011 after all.
Your website should be stunningly designed.
It should make performing the basics of good SEO very simple.
You shouldn’t have to worry about things like state-of-the-art security, hassles with manual updates, or wondering if the underlying code of the theme you’re using is silently undermining all your work.
Oh, and it’d be cool if all of the above was found in one place. In 49 unique variations to choose from. Right?
Well, check this out …
Our StudioPress team has done the heavy lifting for you when it comes to website design, search optimization, and security.
Between our in-house StudioPress themes and our newly-built, StudioPress-approved, Theme Marketplace, we’ve got 49 stunning WordPress themes for you to lay on top of our rock-solid Genesis Framework for WordPress.
And, as always, there’s more going on over there than I can keep up with.
I’ll write more later about all the powerful plugins, the free (and growing) graphics library, etc.
For now, check out these two hand-made theme designs from the StudioPress.com workbench:
Scribble down a little note, or much more
Sometimes it’s personal.
Sometimes it’s business.
Either way, you need a place that’s yours to get it down.
Click here to straighten out your website with the Scribble theme.
Every company is a media company
Small business or large, you’re in the game.
Suburban, exurban, urban, or rural, you’ve got the opportunity to speak to the world.
We talk a lot around here about content and media. Take a step toward dominating your industry with this killer 21st century printing press.
Click here to setup your publishing empire on the Magazine theme.
Meanwhile, over at the StudioPress Theme Marketplace …
We introduced the StudioPress Theme Marketplace to you last month, and have since doubled the number of approved third-party themes available.
Ummm, there’s going to be no stopping this little shop.
Below is just a taste of what’s going on (and what’s coming) over at the StudioPress Theme Marketplace …
What will your grandchildren say?
We often think about the Internet (and what we do with it) as ephemeral. What if you thought different?
You may not be writing War and Peace, but you definitely want your best stuff out there in the wild.
Click here to leave your mark with the Legacy theme.
Legacy was designed by Wes Straham.
Style is the answer to everything
Come on, it’s time your content got the same treatment as those folks in the fashion industry.
You may not be in a professional makeup chair for three hours every morning, but your website can be in the equivalent. Ready for your closeup?
Click here to get your style on with the Fashionista theme.
Fashionista was designed by The Genesis Ninja.
56,459 people take WordPress further with StudioPress
OK, here’s the short version:
Our Genesis Framework from StudioPress empowers you to quickly and easily build incredible websites with WordPress.
With search-optimized code and functions, 49 turn-key designs, and unlimited support, updates, and websites you can build, Mashable calls Genesis the “best of the best” among premium WordPress themes.
56,459 online publishers trust Genesis to provide a solid foundation for their sites.
Whether you’re a novice or an advanced developer, Genesis provides you with the rock-solid infrastructure to take WordPress places you never thought it could go.
Get Genesis (and one, or all of the 49 themes) right here.
Comments
- I am a huge fan of WordPress – it makes it so simple. You … by Danielle
- Yes that’s something I also noticed too and this article hits … by Kirby
- wordpress is just awesome, I don’t think any other blogging … by tanvon malik
- Brian, thanks for the post. WordPress has become my go to … by Willis Allen
- [...] 49 Drop-Dead Gorgeous Reasons You Should Run Your Website … by Blogging for Your Business | Professional Website Design
- Plus 5 more…
Further Reading
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