Small Business Marketing & Business Acceleration | FrontlineMarketingSystems.com

How to get FREE: Two Brain Audit Audio Files

Posted on 18. May, 2012 by Sean D'Souza in Blog, Small Business Internet Marketing, Small Business Marketing

Last week you got a chunky 30-page excerpt of The Brain Audit. This week you can get two short five-minute audio files. These short audios will teach you two very important lessons which you can implement straight away.

What you will learn:
1) What is the difference between ‘The Solution’ and ‘Your Solution’ ?

2)  How to write a tag-line.

Deadline?
There is a deadline though. You have to get it before May 26th, 2012. Then it’s gone. So get it right away.

Either download it, or listen online.

Here are the links: (It may take a few minutes to play)
Solution Vs Your Solution

How to Create A Tagline

So what’s the reason behind this generosity?
Well I sure want you to see how The Brain Audit can help you in your business. That’s the one good reason

Sean
P.S. Don’t forget to download the audio before May 26th, 2012.

How to get a FREE 30-Page Excerpt of The Brain Audit (Without Even Needing To Fill A Form)

Posted on 11. May, 2012 by Sean D'Souza in Blog, Small Business Internet Marketing, Small Business Marketing

How To Know If You Have A Viable Niche

Posted on 07. May, 2012 by beren in Blog, Small Business Internet Marketing, Small Business Marketing

When companies from the West first visited a de-regulated India, they were licking their fingers in anticipation. For India was a country of almost one billion people (well, it is over one billion now) and these companies could just see dollar signs no matter where they went. But sheer numbers doesn’t make for sales.

And many companies burned themselves trying to get off the ground, because the vast majority of people simply couldn’t or wouldn’t buy their products. They learned, after a lot of trial and error that sheer numbers don’t mean a thing.

The same applies to determining if you have a viable niche

It’s impossible to know at first if what you’re doing is going to be successful. So you look for one big factor: competition.

Huh? Competition?

Yes, competition. If you can find a ton of competition, then you know it’s extremely viable. Why? Because a whole truckload of people have been there before you and have found it viable to keep running their businesses. But just having that truckload still isn’t the best denominator, so you go even further.

You subscribe to their list. You see what they’re doing. Are they selling higher priced product and services? Or is it all discount priced? If you sniff some higher prices, then you know for sure that there is a market, and a high price market too. If that high price continues over the years, then you know for sure that it’s sustainable.

This isn’t a foolproof method

You’re looking in from the outside, so it’s hard to know for sure what profits etc, exist in the business. But at least you know it’s viable.

This is how I got into marketing

You see I was indeed fascinated with marketing, but fascination isn’t enough. The book that nudged my life in a different direction was ‘Good to Great’ by Jim Collins. And in this book, there was a concept called ‘The Hedgehog Principle’. And the principle consisted of three questions.

1) What can you be the best in the world at?

2) What drives your economic engine?

3) What are you deeply passionate about?

So I was passionate about marketing, and could easily be the best in the world at it (if I started, which I did). But the third question is the one that the companies that came to India never answered. And that is: What drives your engine? How viable is this niche?

And the answer must come from the market

The more competition that exists, the more viable the product or service. Which means that if the market is saturated with fad diets, you have more of a chance of writing a bestseller with a fad diet, than with a rigourous lifelong diet. If TV is swamped with reality shows, then you’re better off making yet another—yes, another—reality show.

And back to my story: At the time, people like Jay Abraham were selling single seats at workshops for $5000. I went to workshops that were priced at $10,000. All around me I could see clearly that people were selling product both offline, and shortly after, online too. And for pricey sums too.

And price is a good benchmark

That high price factor shows that not only does the market exist, but it’s a mature market allowing for pricier amounts as well. And there’s another thing about the high prices. It allows smaller players to co-exist.

If everyone is discounting each other in a tiny market, then you struggle to get off the ground. But if there are several layers of pricing, it’s a lot easier for you to not just get into the niche, but slowly power your way up as well, if you wish.

But what if you don’t want to follow the crowd?

Well, that’s noble, but the pioneers always get the arrows. This means you have to educate the market and that takes a lot of time and effort. And of course, money. It’s a lot better to follow the crowd (read: competition) and start off there, and then later, once you’ve got enough of a following, branch off where you will.

Big companies can burn through tens of millions of dollars, and not feel so much as a twinge.

You can lose a lot less and run into serious trouble. It’s better to start with the competition.

It sure saves having to stock up on all the anti-burn lotion.

P.S. Do you have a question or comment? Write it here and I will respond.

Top Selling Products Under $50

1) You already know that 80% of a sales letter depends on your headline.
So what’s the remaining 20% that causes customers to buy? Find out more

2) Do You Often Hit A Wall Called ‘Writers Block’?
Learn how the core elements of outlining can save you from the misery of writing your next article.

3) Do you know that visuals immediately improve your sales conversion?
Learn how to create drama and curiosity and help improve your web page conversion with visuals.

4) Do your websites, brochures, presentations, etc… confuse your clients?
Put some sanity into your design, even though you are not a designer?

5) Chaos Planning
Year after year you sit down and create a list of things you want to achieve. Then suddenly it’s April, and you’ve not really moved ahead as you’d expected.
Learn Why Most Planning Fails: And The Critical Importance of Chaos in Planning.

NEW PRODUCT! Learn How To make your Presentation stand out from every other presenter.

How To Grow Your Subscriber List

Posted on 27. Feb, 2012 by nardene in Blog, Small Business Internet Marketing, Small Business Marketing

Ooh that’s a loaded question. But a big piece of the puzzle is where you get your traffic from, in the first place. And the way to look at this concept is to simply look at it through the eyes of someone who’s ‘dating’,

If you were dating, where would you look?

You’d definitely avoid some parts of town, avoid some communities, even go so far as to avoid certain income groups/behaviours etc. In short, if you don’t actively seek people of a certain kind, you’ll end up with anyone.

This won’t work for you, of course. And it won’t work for them. So before we consider any products, any offering—any thing at all, we’re bound to get a weird response simply because we haven’t chosen the right people.

So how do you choose the right people?

This is hard work, similar to dating. You have to find places where people are similar in thought and action to you. As you already know, when we started out in Psychotactics a massive number of our clients came from MarketingProfs.com.

This was a very good source. The people who frequented MarketingProfs were not only used to a weekly newsletter, but were very actively seeking solid marketing information. And many were more than happy to pay for it.. The point was simple. If they came from this source, they were more likely to buy.

So without us doing a single thing, the list was already more responsive than any other people who found us. And you think: Hey, we need more folks like this. So off you have to go, to find sources where the response is greater.

But this brings up two solid questions

1) How do you know where to find such superb alliances?
2) How would you know whether any of the groups are more responsive or not?

Let’s tackle Question 2 first

Just like you’d figure out, “Hey, we should go to this restaurant, because it’s so much fun there”, you can find out where your buyers are coming from.

Now this is tricky because unless you have some fancy software and database, it’s a bit of a manual process. So you have to know where the customer came from in the first place, and then how many of those customers bought products over the duration of say, 3-6 months.

This gives you an idea which list is more responsive

When we first started, we had nothing to sell, so there was no way to know if someone was more likely to buy. But there’s an even earlier giveaway signal. If you publish something with an alliance and you get a ton of subscribers, then that list is more responsive to whatever message you’re sending out.

And through some weird correlation, the customers that sign up from a specific alliance in herds, are also more likely to be more responsive when buying products. At first we couldn’t check this theory—and it remained just a theory.

But over time, the statistics are clear

If you work with an alliance and get a pathetic response in terms of subscribers, it’s almost guaranteed that the same will play out in terms of buyers.

In recent cases, we even found that if we publish one type of articles, we get a great response from an alliance. But if we go to the same alliance and publish some other topics, we get a crappy response. This lack of subscriber response then becomes a yucky conversion rate as well.

Which takes us to Question 1: Where are you going to find superb alliances?

Same problem with dating, huh? You have to search. And then do your due diligence. When we find people who are of great value, we take our time courting them. I will sometimes make contact with alliances and be in touch with them for a year—sometimes more—without ever asking for a favour.

You earn their respect. You keep in touch. You keep at it over and over again.

Eventually the opportunity presents itself.

We’ve made contact with some pretty awesome names in the Internet world and we did it slowly. But we didn’t make contact because we wanted something in return. Most of the contact was made out of sheer respect for the other person’s work. When you appreciate someone’s work, it’s easy to gush and be full of praise. It’s easy to want to give and not expect anything in return.

And then at some point, you have a conversation that leads to something. It always has with us. But we’re very patient. And we pick the people we like. And the funny thing about these people is, that they’re fussy too. And that they draw a certain crowd too. And so we come full circle.

We can honestly introduce our audience to them, and they in turn can introduce our audience or our work to their audience. Making contact with such folk is neither boring nor tedious. It’s built out of sheer respect.

But there’s no fast track.

There’s no ‘guru-schmuru pre-formatted letter’.
It’s like dating. No wham, bam business. It’s a slow courting dance that leads to alliances.

So the short answer to your question is.

1) Find a list that’s responsive by finding people whose work you respect.

2) Those people attract interesting people to them in turn.

3) When they send their list to you, it’s usually out of respect for your work. And if you get high subscription rates, it’s more than likely that your sales (if done right) will light up as well.

4) If you believe the gurus and want to do everything quickly, then believe them. But gurus like wham bam! So be prepared for wham bam!

This has been our core philosophy, either online or offline. If I don’t respect you, I won’t go on a date with you. And this dating philosophy holds in good stead with our work too. It takes time. And it’s worth it. And if you want the relationship to prosper, you have to start now. Create relationships now. Nothing happens in a hurry.

How have you grown your subscriber list? What techniques do you use?
Add your ideas here.

Top Selling Products Under $50

1) NEW! You already know that 80% of a sales letter depends on your headline.
So what’s the remaining 20% that causes customers to buy? Find out more

2) Do You Often Hit A Wall Called ‘Writers Block’?
Learn how the core elements of outlining can save you from the misery of writing your next article.

3) Do you know that visuals immediately improve your sales conversion?
Learn how to create drama and curiosity and help improve your web page conversion with visuals.

4) Do your websites, brochures, presentations, etc… confuse your clients?
Put some sanity into your design, even though you are not a designer?

5) Chaos Planning
Year after year you sit down and create a list of things you want to achieve. Then suddenly it’s February, and you’ve not really moved ahead as you’d expected.
Learn Why Most Planning Fails: And The Critical Importance of Chaos in Planning.

NEW PRODUCT! Black Belt Presentations: How do you create presentations that enthrall, hold and move an audience to action?

Positioning: Sorting Out What’s Unique From The ‘Blah, Blah’

Posted on 13. Feb, 2012 by nardene in Blog, Small Business Internet Marketing, Small Business Marketing

It’s not that we like to blah.
It’s just that we end up doing a blah, blah, without realising it at all.

So let’s look at how we sort out uniqueness from the blah

Here’s an example of Aveeno Intense Relief Hand Cream.

Yup, this is the hand cream. Looks like any other hand cream. And worse, look at the text below. It even sounds like any hand cream.

And here’s the description:

AVEENO® Intense Relief Hand Cream is specially formulated with natural oatmeal and rich emollients to help repair dry skin and form a protective glove against the elements. AVEENO® Intense Relief Hand Cream is non – greasy and moisturises skin for 24 hours. It continues to moisturise even after washing your hands. This fast – absorbing formula is fragrance free and gentle enough for even sensitive skin. It’s also great for use on elbows, knees and feet – anywhere your dry skin needs extra help.

Now let us get rid of the blah (if only for a little while)

AVEENO® Intense Relief Hand Cream is specially formulated with natural oatmeal and rich emollients to help repair dry skin and form a protective glove against the elements. AVEENO® Intense Relief Hand Cream is non – greasy and moisturises skin for 24 hours. It continues to moisturise even after washing your hands.This fast – absorbing formula is fragrance free and gentle enough for even sensitive skin. It’s also great for use on elbows, knees and feet – anywhere your dry skin needs extra help.

So what’s remaining?

Here’s what it looks like.

AVEENO® Intense Relief continues to moisturise even after washing your hands.

See how that jumps out and stays memorable?

In the blah, you may have spotted it, or not. But the moment you slaughter and sacrifice, the uniqueness jumps out and stands out like crazy. And that’s really the key to uniqueness. You need to be able to slaughter and sacrifice the other features (yes, the ‘blah’) so that one feature can stand out and get the attention of the customer.

As you know, you don’t have to get rid of the other features forever.

You can use them and should use them. But you need to know how to segregate the uniqueness from the rest of the stuff. That will enable you to sell more products or services, and leave your competitors high and dry.

Next Step:
-Get a whole lot of free goodies on Uniqueness here
-Do you have a positioning story? Post your positioning story below

Top Selling Products Under $50

1) NEW! You already know that 80% of a sales letter depends on your headline.
So what’s the remaining 20% that causes customers to buy? Find out more

2) Do You Often Hit A Wall Called ‘Writers Block’?
Learn how the core elements of outlining can save you from the misery of writing your next article.

3) Do you know that visuals immediately improve your sales conversion?
Learn how to create drama and curiosity and help improve your web page conversion with visuals.

4) Do your websites, brochures, presentations, etc… confuse your clients?
Put some sanity into your design, even though you are not a designer?

5) Chaos Planning
Year after year you sit down and create a list of things you want to achieve. Then suddenly it’s February, and you’ve not really moved ahead as you’d expected.
Learn Why Most Planning Fails: And The Critical Importance of Chaos in Planning.

NEW PRODUCT! Black Belt Presentations: How do you create presentations that enthrall, hold and move an audience to action?

[next_step]

Why “Lazy Testimonials” Attract The Wrong Clients

Posted on 10. Feb, 2012 by Sean D'Souza in Blog, Small Business Internet Marketing, Small Business Marketing

Most folks think that the easiest part of their marketing is testimonials. What’s to know about testimonials? You ask the questions, you get the answers. Or the client gives you a  testimonial and you slap it in.

In other words you’ve got a “Lazy Testimonial”.

And “Lazy Testimonials” prevent you from getting outstanding clients
Clients who understand the depth of your work. Clients who aren’t haggling about your prices–and more than willing to pay higher prices for better work.

And clients who understand that you need a life other than work. Clients you’d be happy to call your friends.

Your website is like a magic mirror.
Your marketing material is a magic mirror. When clients look into the mirror they see themselves. And if they like what they see, they jump into the magic mirror to be one with that new world–your world.

Testimonials are the key to creating that mirror effect. The right testimonials beget the right clients. The wrong testimonials bring the moody, stroppy, grumbly clients in droves. Which clients would you prefer?

Testimonials lead a secret life
A life so secret that you’ll be amazed (yes, stunned is a better word) at just what testimonials can do to attract outstanding clients.

Introducing The Secret Life Of Testimonials a 122 (and then some) page product
Learn how to use the power of the ‘six critical questions’ to get incredible testimonials–and attract clients that make every day an absolute joy. (Yes, even if you’ve read The Brain Audit this is a very important book to read).

So have a look at this product and judge the value for yourself. (As always, if it doesn’t work for you there’s a 100% Money Back Guarantee with a smile).
http://www.psychotactics.com/testimonialsecrets

Why “Lazy Testimonials” Attract The Wrong Clients

Posted on 10. Feb, 2012 by Sean D'Souza in Blog, Small Business Internet Marketing, Small Business Marketing

Most folks think that the easiest part of their marketing is testimonials. What’s to know about testimonials? You ask the questions, you get the answers. Or the client gives you a  testimonial and you slap it in.

In other words you’ve got a “Lazy Testimonial”.

And “Lazy Testimonials” prevent you from getting outstanding clients
Clients who understand the depth of your work. Clients who aren’t haggling about your prices–and more than willing to pay higher prices for better work.

And clients who understand that you need a life other than work. Clients you’d be happy to call your friends.

Your website is like a magic mirror.
Your marketing material is a magic mirror. When clients look into the mirror they see themselves. And if they like what they see, they jump into the magic mirror to be one with that new world–your world.

Testimonials are the key to creating that mirror effect. The right testimonials beget the right clients. The wrong testimonials bring the moody, stroppy, grumbly clients in droves. Which clients would you prefer?

Testimonials lead a secret life
A life so secret that you’ll be amazed (yes, stunned is a better word) at just what testimonials can do to attract outstanding clients.

Introducing The Secret Life Of Testimonials a 122 (and then some) page product
Learn how to use the power of the ‘six critical questions’ to get incredible testimonials–and attract clients that make every day an absolute joy. (Yes, even if you’ve read The Brain Audit this is a very important book to read).

So have a look at this product and judge the value for yourself. (As always, if it doesn’t work for you there’s a 100% Money Back Guarantee with a smile).
http://www.psychotactics.com/testimonialsecrets

Why It’s Critical For Your Business To Have Uniqueness for “Individual Products and Services”

Posted on 04. Feb, 2012 by Sean D'Souza in Blog, Small Business Internet Marketing, Small Business Marketing

It’s easy to say that every individual product or service needs a uniqueness of its own, but what if it doesn’t?

Warm regards,
-Sean

P.S. These goodies are being offered for a short time. So get them while the page is still live.

The One Guaranteed Way To Get Traffic To Your Business (Nah, Not Really!)

Posted on 30. Jan, 2012 by nardene in Blog, Small Business Internet Marketing, Small Business Marketing

How do you get traffic?

It’s an impossible question to answer. There are reasons why.

Reason 1: Your situation is not mine.
Reason 2: Technology changes all the time.
Reason 3: If you’re on a wave, you ride to the shore faster.

Reason 1: Your situation is not mine

Anyone who tells you that they have a fool proof way to get traffic is just making an ass out of you. Because there are ten million ways to get traffic. And before this line is completed, there will probably be ten million and twenty ways. And no matter what I tell you, it will not apply to you. But let me try anyway.

Let me tell you that the best way to get really qualified traffic is to do presentations. So I’m saying this: Do what a friend of mine does. Get on a plane for 200 days a year and speak at events back to back, and you’ll get traffic.

Or do what Marketingprofs and MarketingSherpa did when they started. They cross-promoted their lists. Or do what Red Bull did. They sent out Red Bull cans by the dozen to the coolest groups in the university (everyone wants to do what the cool ones are doing).

You’re getting the point, aren’t you?

You are looking for some cut and dried way to get traffic. And there isn’t a way. Instead there are ten million and forty seven ways (yes, it just got updated) to get traffic.

And you have to choose the top ten ways that would possibly work for you. And out of these top ten, about one or two will drive 80-95% of your traffic. And of course, you’ll get lucky and some people will find you or hear of you. There’s always that luck element. But there is no way. And the reason why there is no way is because of technology.

Reason 2: Technology always evolves

Jay Abraham was a cutting edge marketer in the year 1995. Then the Internet waltzed through the door. Jay didn’t know much about the Internet. Someone else got to wear the crown.

Microsoft dominated the world of computers and they still do. But that edge is being taken away. Not one of us could have foreseen getting customers through Linked In or blogs or Facebook or some other media. And because technology keeps moving on, you have to waltz out of the door and into the street with it.

So if you were able to get people to sign up in droves (we got 1500 people to sign up for our teleconferences back in the year 2004), you probably get 30 people signing up today.

Things change.

Our list has grown ten fold over the year 2004, but the demands on your customer’s attention has grown as well. So let’s just take a simple example.

In the year 2009, we had about 1500 people opt in to get free goodies for the Article Writing Course. In the year 2011, it was fewer than 700. Now that doesn’t make sense.

Our list has grown. What also doesn’t make sense was that with 1500 people on the list, it would take us 4-6 weeks to fill up the course. It now takes us as little as 177 minutes. And sometimes fewer than 60 minutes.

And while strictly speaking this wasn’t a change in technology, it could be. In the year 2009 or 2008 or 2006, you would not be able to run video on your website. You would not have podcasts. And you would not have had this or that.

And that would give the customers fewer chances to get to know you

At least 10-15 of a batch of 20 signed up solely because we met them in a live workshop in Washington DC and Vancouver, Canada. That may not have happened if the price of the tickets weren’t as cheap as they are now. So changing times and technology plays a huge role in getting customers. And that’s not counting being on the wave. So what’s the wave?

Reason 3: Riding the Wave

iTunes was new, along came a podcast called Coffee Break Spanish. This was a Scottish guy, Mark Pentleton, teaching Spanish with a Scottish accent. No one had heard of Coffee Break before. But there was a podcast wave. People had new iPods and new iPhones and were travelling (yes, with discounted air fares) and so they wanted to learn Spanish. And where better to look than on iTunes?

Coffee Break Spanish rocketed to 30,000,000 subscribers.

That was a while ago. They may have doubled since then, I don’t know. But to say that iTunes was the saviour is to sell Coffee Break Spanish short. They worked their butts off to get people to sign up. They got people to cast votes on various podcast sites. They managed to get PR and get on radio shows (my memory is a bit fuzzy here) and the juggernaut started rolling.

Lynda.com was just a site.

Heck it wasn’t a site. Lynda Weinmann published tech how-to books. When they started out, video was impossible. Then the Internet changed. Video changed. And today they have a few million hits every month. All by magic, of course. Not really.

Lynda advertises on Facebook. They go to schools and universities and offer them special prices. They partner with Adobe.com and Adobe promotes a lot of the videos that in turn show how Adobe’s products are best used. They get a ton of traffic and they do a ton of things to get that traffic.

The same applies to any wave.

If you got onto the blog wave in 2005, you could have tens of thousands of visitors. If you got onto the Facebook wave, possibly the same would apply.

In the year 2002, you could be reasonably average and get a few thousand subscribers.

I know this because our stuff was average back then. I’d just switched from a career in cartooning to marketing. I didn’t know much, didn’t write quite as well and finding our subscribe button on the page was like looking for a needle in a haystack.

But a few thousand subscribers signed up. But that’s the wave. If you’re there when it breaks, you ride it and you’re first to the shore. If you’re still wondering what to do and which way to get traffic, you’ve missed the wave and will keep missing them forever.

So is there one way to get traffic?

No there isn’t.
There never has been.
There are ten million ways. And next week there will most certainly be a lot more. You just have to start somewhere. So where do you start?

Make a list of seven methods you’d feel comfortable doing.

Make a further list of about three methods that would put you outside your comfort zone. Then work those methods. The methods that put you outside your comfort zone will take more effort, but it will give you an advantage. Everyone else will be trying to do what’s easy and safe. And you’ll be doing something different.

Just like we get on a plane from New Zealand and fly half way across the world to do a two-day workshop. It’s a lot outside our comfort zone. It’s a lot to cross time zones, work out a presentation, answer twenty thousand questions in a week or two. It takes a month of preparation and a month of recovery. But it’s what we do. And it’s one of the sources of traffic.

Not your source of traffic.

Our source.
Go ahead. Find your own.
Start today!

How did you generate traffic to your website recently? Share your traffic generation idea here.

The Uniqueness Mastery Live Workshop and Free Goodies
The Uniqueness Mastery Live Workshop is filling up quickly. So if you are fed up of your clients choosing your competition instead of you, this workshop is for you.

The Uniqueness Mastery Workshop is a precise system that enables you to get your product or service to stand out. And not just stand out in a garish, uncomfortable way, but in a manner where the customer knows exactly why they’re choosing you over the competition.
Have a look Uniqueness Mastery Live Workshop

Can something as basic as a testimonial make such a massive difference to your sanity and your cash flow? And is it possible that instead of just getting another testimonial, you’ll actually get an insight into how the customer buys, and their rationale for choosing you?
Learn how to use the power of the ‘six critical questions’ to get incredible testimonials–and attract clients that make every day an absolute joy.

1) Are you losing tons of potential business because you don’t know  how the brain works?
Read how The Brain Audit can help you…

2) NEW! You already know that 80% of a sales letter depends on your headline.
So what’s the remaining 20% that causes customers to buy? Find out more

3) Do You Often Hit A Wall Called ‘Writers Block’?
Learn how the core elements of outlining can save you from the misery of writing your next article.

4) Do you know that visuals immediately improve your sales conversion?
Learn how to create drama and curiosity and help improve your web page conversion with visuals.

5 Do your websites, brochures, presentations, etc… confuse your clients?
Put some sanity into your design, even though you are not a designer?

6) Chaos Planning
Year after year you sit down and create a list of things you want to achieve. Then suddenly it’s February, and you’ve not really moved ahead as you’d expected.
Learn Why Most Planning Fails: And The Critical Importance of Chaos in Planning.

[next_step]

Reminder for the Uniqueness Mastery (FREE) Course—But first a case study!

Posted on 20. Jan, 2012 by Sean D'Souza in Blog, Small Business Internet Marketing, Small Business Marketing

If you haven’t been to sign up for the free uniqueness course yet, then you should. And here’s just one reason why. Read this case study and judge for yourself.

When you first sent through the link for these videos, I dropped everything to watch them.
(Dropping everything to watch 45 minutes of video is not something I ordinarily do.)

There’s at least a negotiation with myself before I do a time consuming thing like that. Oddly enough! Not this time. As I’m watching I’m noticing my unusual behaviour and thinking that Sean did such a great job of preselling with his build up email sequence. I can’t believe I’m sitting down like a salivating dog who has to eat this bone before doing anything else! Great lesson right there).

I then watched the three videos and took notes. So that turned out to be over an hour all up. Then about 90 minutes later I sat down and thought! You know what?

Let’s run the process and follow your steps and see what happens.

Three and half pages, 45 paragraphs and less than an hour later, I ended up with a 2 word uniqueness statement and a 32 word uniqueness description.

Sean, I was S. T. U. N. N. E. D.

Stunned that I actually got one. That it was entirely unexpected (by my conscious mind). Stunned that it felt congruent. That it felt like wheels. Stunned that it felt momentous. That it felt like motion. Stunned that some blockage had been surgically removed.

At that point I was ** too stunned ** to leave a comment. So I have sat on it since then.

Actually I am now noticing that the second word, the noun is firm and settled. And I am still thinking about the first word, the verb. I’m on my 3rd verb so far. And so far the 3rd and 1st choices are the best two so far.

Amazing how closely this process makes you look at two words.

And how the choice you make determines the direction and tone of one’s uniqueness. And all else that flows from there. Now that I am more used to the uniqueness statement and description, and the stun effect is reducing, I can actually post this comment now.

When this new product and its uniqueness launches I’ll let you know. Sean, props and gratitude for your guidance, all the way from Grey Lynn.

Taura Eruera
Auckland, New Zealand

Warm regards,
s-
P.S. Here is the link again Uniqueness Mastery