Online Marketing News: Say NOPA to SOPA, Google+ Strikes Again, Coca Cola “Gets It”, Twitter Gobbles Up Summify
Posted on 20. Jan, 2012 by Ashley Zeckman in Blog, Blog Marketing, Search Industry News, Small Business Internet Marketing, Small Business Marketing, social media jobs
The Social Job Seekers
The social media job market is hot! This infographic visualizes the 2011 Social Job Seeker Survey that was conducted by Jobvite. It examines who the job seekers are and how they are utilizing social media to find jobs. Some interesting statistics you may not be aware of:
- 61% of all employed Americans are open to a new job or actively looking for a new one.
- 4 out of 10 job seekers are “Super Social” and have 150+ contacts on Facebook, Twitter, or Linkedin.
- 1 in 6 job seekers found their last job through an online social network.
This Week in News About Google
“How to Get Actionable Data Out of Google Analytics” Proper goal setting is second to none when running a website or blog. If your goals are not properly setup then you are missing out on the most actionable metrics of your website. This article provides some great tips on setting up and measuring your website goals. Via KISSmetrics.
“Pages With Too Many Ads “Above The Fold” Now Penalized By Google’s “Page Layout” Algorithm” Do you shove lots of ads at the top of your web pages? Think again. The “page layout algorithm” takes direct aim at any site with pages where content is buried under tons of ads. Via Search Engine Land.
“Google+ Now Lets You Share Straight From Search Results” Aimed at making it easier for users to join or start discussions on particular topcis, Google+ has recently beefed up their search capabilities. Additionally, Google+ will automatically attach search terms to your posted items. Via Mashable.
“Google Real-Time Insight Finder” This tool helps users make sense of data and spot emerging trends more quickly. It also allows companies to gain insight in to attitudes, perceptions, and needs of your consumers so that you can adjust your strategy quickly to meet their needs. Via YouTube.
“Google+ brands growing faster than brands on Twitter?” A statistical comparison by Socialbakers shows that brands are growing their fan bases faster on Google+ than brands on Twitter. How is this happening? Read on to find out. Via Socialbakers.
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Content Marketing for the Masses
“3 Content Marketing Ideas You Should Steal from Coca Cola” Heavy hitter Coca Cola has realized that a 30 second advertisement will no longer cut it. They have instead turned to content marketing , which aims to double Coca Cola worldwide consumption by 2020. Via copyblogger.
“3 (more) business blogging tips for beginners” If you are one of the many bloggers with a new years resolution that includes doing more with your blog, then this post is for you. What is the first step? Be realistic! Via SEO Copywriting.
“How to Overcome the 7 Most Crippling Blogging Challenges” Time to take the “but’s” out of blogging. This article does a great job of providing solutions for many of the excuses would be bloggers have today. Via socialmediatoday.
The Social Media Beat
“7 Ways To Improve Your Social Media Skills and Influence” Social media sharing is still a very new role for many employees. This article helps prepare newbies and social media dabblers for life in a social world. Via Forbes.
“9 Small Business Social Media Success Stories” Case studies speak for themselves. Applying a real life example of success can make a large impact on your perception of a tactic or marketing strategy. This post provides 9 great examples of how social media has helped small businesses grow. Via Social Media Examiner.
“Facebook Expands Service That Lets Users Share Online Activities” Facebook announced this week that they are adding over 60 new partners to a service which will allow users to let their friends know what they’re doing online from listening to music to news articles they are viewing. Via Bloomberg.
“Twitter Acquires Social Aggregation Start-Up Summify” Following Twitter’s other recent acquisitions it was announced today that Summify, a social news aggregation service has also been acquired. If you’re a Summify user beware! Services will shut down in a few weeks. Via Wired.
From the TopRank Newsroom
Alexis Hall – “Average Viewer Watched 23.2 Hours of Online Video Content in December”
According to the latest research from comScore Video Metrix, the average viewer watched 23.2 hours of online video content in December 2011. That is a lot of time people are spending online, engaged with this channel. This post from Search Engine Watch discusses the impact of this research on marketers, including the reach of video advertising on YouTube. Via Search Engine Watch.
Brian Larson – “PIPA and SOPA Co-Sponsors Abandon Bills”
SOPA (Stop Online Piracy Act) is on the minds of many marketers. From image sharing and content curation, to linking and keyword research, SOPA has the potential to drastically change the way we create, share, promote and optimize content. With the co-sponsor’s abandoning the bill, is this a sign that the public outcry was heard? Via Mashable.
Ken Horst – “Twitter is adding 11 new accounts per second and could pass 500 million in February, says report”
If anyone is still holding out on starting a Twitter account, now would be the time to start thinking about it. When Twitter hits 500 million, it will be very hard not to acknowledge Twitter as a strong channel for online marketing. The trick is how to leverage Twitter and you can learn that by reading our post from earlier this month; 4 B2C Examples of How Companies are Using Twitter to Attract & Engage Customers. Via The Next Web.
Emily Conley – “Yahoo’s Co-founder Jerry Yang Resigns”
Just weeks after the announcement of new CEO Scott Thomson joining Yahoo, the company’s co-founder Jerry Yang has announced his resignation. Thompson called Yang’s 17 years with Yahoo a legacy of innovation and customer focus for the iconic brand. 2012 is shaping up to be an eventful year for Yahoo. It will be noteworthy to follow how these changes trickle down to impact the world of SEO! Via Search Engine Land.
Time to Weigh In: What do you think of Google’s new search tactics? Have they taken it too far? Also, what other newsworthy items did you read this week that you think should be shared with our readers?
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Online Marketing News: Say NOPA to SOPA, Google+ Strikes Again, Coca Cola “Gets It”, Twitter Gobbles Up Summify | http://www.toprankblog.com
6 Ways to Show You Give a Damn in a Job Interview
Posted on 20. Jun, 2011 by Elizabeth Sosnow in blisspr, Blog, digital marketing jobs. job interviews, Elizabeth Sosnow, Guest Posts, Small Business Internet Marketing, Small Business Marketing, social media jobs, social media staffing, Social Media Staffing and Operations
Guest post by Elizabeth Sosnow, Managing Director of BlissPR, a New York City based public relations firm. She develops and supervises strategic communications programs for major companies in professional and financial services, with a particular emphasis on the legal, consulting and insurance industries.
He was an intelligent, well qualified senior candidate. Over the course of an hour long interview, he spoke about marketing trends knowledgeably, described relevant client work and seemed to be friendly, engaging professional. And I knew we’d never offer him a job.
Why? Because it was very clear that he hadn’t done his homework on us. Besides a brief mention of an obvious fact from the landing page of our website, he didn’t demonstrate that he knew who we were.
He didn’t reference the challenges our target audience faces. He didn’t ask about why we won a “Best Places to Work in New York” award. He didn’t tie our firm’s recent blog posts into the conversation. He didn’t attempt to research the interviewers’ recent social activity.
In short, he focused on selling himself. That might have been okay if we were looking to hire narcissists, but we prefer to hire team players.
I’ve interviewed probably 30 people in the past two months, from potential Senior Vice Presidents to AAEs. Most of them have been smart and…lazy.
Are you looking for a job? Then, please, please do your homework. This process will help you stand out from the crowd:
1. Start by gathering data on your interviewer(s) and the company
It’s incredibly easy to find powerful intelligence on the internet. And, um, aren’t you already doing that in your current job? With a little elbow grease, you can leap ahead of the other candidates:
- Start with a deep look at the website – drill down 4 or 5 layers
- Evaluate your interviewers’ LinkedIn profile, then see if you have any mutual connections. If you so, reach out to them to get their perspective on the company
- Assess their Twitter stream with any eye towards what kind of information they share, on both a professional and personal level
- Check out their Foursquare activities to see if you frequent the same places
- Can you find video footage of them on YouTube, Vimeo, etc.?
- Pull the last 10 blog posts by each interviewer (bonus points for looking at their guest posts for others)
- Use free tools to draw a rich contextual picture, such as Watch that Page, Topsy, Backtype, Klout, Twitalyzer and LinkedIn Signal.
- Run a Google search on both the firm and the interviewers, making sure to click through to the top 30 or so links. (Oh, and please don’t think a Google search is enough. It’s not. That’s why I list it as the last step, not the first.)
2. Assess the data and draw some initial conclusions
- What does the firm stand for? Is the mission clear to you?
- What kind of a client base does it have? How do they communicate with those targets?
- Who are they? Look at their employees’ bios and social footprint
- Are they connected to marketing or industry influencers? If yes, who? If not, who should they be connected to? Can you help them build those relationships?
- What do they think? Read their thought leadership and get a handle on their point of view
- Where are they headed? Any good firm is constantly evolving. Get a sense of who they “want to be.”
- What does their job description tell you about their current staffing needs?
3. Consider how to weave in your own credentials: Now you know more about where you’d fit into the team
- What experiences and skill sets can you offer to support their mission?
- How should you account for your own weaknesses and “holes?”
- Do you have past thought leadership that dovetails with their future goals?
- How would you expect to grow in this position? Will those goals match how the company wants to grow?
- Can you solicit references from past colleagues that will reinforce your fit for this position?
4. Develop questions that reflect your hypotheses
This needs to be customized, of course, but descriptive jumping off points include:
- I see the company recently chose to_________. Did you make that choice to reinforce your goal to ___________?
- __ out of your employees are currently discussing (business topic) on their social networks. Is that where you are intending to focus your sales in 2011?
- I watched your recent speech on ______ on YouTube. I noticed that you received a lot of questions on (topic), but I actually wanted to ask you _________?
5. Listen for clues in your initial discussion
When you finally get into the interview, expect to modify your assumptions. Your interviewers will immediately start giving you a great “bread crumb trail,” if you listen. Stay nimble and adapt your preparation.
6. Write a thank you note that summarizes conversational themes
It may be old fashioned, but I love it when someone writes a thoughtful note that shows they were listening and excited about our discussion. Passion and follow-though is a potent combination for employers.
Does this sound like work? It is, if you do it right. But I kinda believe that if you put this kind of effort towards a job interview, someone will deduce that you’d put it towards a new job.
How do you prepare for an interview?
(BlissPR is a Convince & Convert client)
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