3 Simple Ways to Turn Your Website Archive into Profitable Books and eBooks

Posted on 17. May, 2012 by in Blog, Featured, Paid Content, Small Business Internet Marketing, Small Business Marketing

image of vintage archive

Attention Bloggers: I’ve seen the future, and you’re missing it.

Oh sure, we bloggers think we’re the most up-to-date, leading-edge, tech-savvy people on the planet.

But one of the biggest changes in the long history of content creation is taking place right under your feet, and I’m afraid it may be passing you by.

Yep, the ground is shifting, fortunes are being made, and some of the people who could best profit from this tectonic shift — content producers — are mostly sitting on the sidelines.

Okay, what am I talking about? The revolution in book publishing …

Maybe you’ve heard some of the success stories of the authors who’ve been selling a ton of paranormal romances, thrillers or other genre novels on Amazon’s Kindle platform, but that’s not what I’m talking about.

You may have also heard about big-time authors like Barry Eisler, Steven King, Seth Godin and others leading the way in self-publishing. That’s not it either.

What I’m talking about is something bloggers are already expert in: niche publishing.

Bloggers vs. authors

Let’s back up for a minute. Have you ever thought about the similarities between self-publishing and blogging? Probably not, why would you?

But as a blogger who writes about indie book publishing, I think about this stuff all the time. And here’s what I see at this amazing moment in publishing:

Self-publishers and bloggers each have only half the equation for success in the new world of book publishing.

Take authors for example. Most are really good at things like producing long content (long as in 80,000 words), staying with a project for months or years without losing focus, and planning a complex project using freelance contractors.

The problem is, many authors are notorious loners, are often non-technical, they can go years without any contact with their readers, and their mindset may be completely rooted in the 19th century. Not only that, the typical author has no idea of what marketing actually means in the real world.

That might make a blogger feel pretty good about herself.

It’s true that bloggers stay in constant touch with their readers, know how to publish on a schedule, get constant feedback from readers, love to experiment via agile content, and are highly networked with other bloggers in their niche.

But niche market bloggers have obstacles to overcome, too.

They can fall into the trap of thinking 500 words at a time, with disjointed subjects littering their archives. After blogging for a while, they may lose sight of any overarching theme they started with.

Not only that, many bloggers treat their blogs as a “hobby”, or they’re focused on Adsense, affiliate sales and special promotions. Bloggers like to chase the “shiny new object,” fall into the social media time-sink very easily, and all too often rely exclusively on metrics as the measure of their success.

Why book publishing makes sense for bloggers

Here’s what you’ve been missing: you don’t have to be Amanda Hocking or Joe Konrath or John Locke (all of whom have sold a ton of ebook fiction) to get major, potentially life-changing results from book publishing.

This is the dirty little secret behind self-publishing that we’ve been hiding from the big publishers for years:

If you’re a writer with ready access to a niche audience, you’re probably much better off financially publishing your own book.

If you blog on a niche topic and know how to reach the people in that field, why give 85% of your profits to a big publisher in New York?

(If you’re Chris Brogan or Tim Ferriss writing for a mass consumer or mass business market, you might be better off with that big publisher. But if that’s not you, read on.)

The blogger’s unfair advantage

Okay, so you know how to meet deadlines, you publish on a schedule and you’re in touch with your readers. You’re already miles ahead of most self-published authors.

Is it really worth going through the trouble of learning how to publish books? Here are some outcomes that might stimulate you.

  • Authority — There’s a reason all those guests you see on TV are introduced as “author of …” There’s nothing that will supercharge the authority you have in your niche the way a book will, especially one with lots of testimonials from people your readers know and respect.
  • Passive income — It’s better than ads in your sidebars, better than pay-per-click, and once your book is for sale in either print or ebook versions, the whole process is completely automatic.
  • Status — Having a book to your name will spread your profile far beyond the circles you can reach with your blog.
  • More opportunities — You are likely to get more offers for speaking gigs, joint ventures and co-authoring opportunities once you’re a published author.
  • Stand out from the crowd — Is there another blogger in your niche who is also a published author? No? What’s stopping you?
  • Back of the room sales — Another underutilized way to make money from your blog is by selling your book at live appearances, workshops or other events.

But how do you make the leap from blogger to author? It can seem overwhelming when you compare the pile of posts in your archive to a neat and cohesive manuscript ready to publish.

Don’t despair; I’ve got three methods you can use, so read on to see which one appeals to you …

1. The site archive method

Lots of bloggers ignore their archives, which is a shame.

We’re so concerned with the next post that we forget all the value we’ve built up over the months or years we’ve been blogging.

In this method you explore your archives for themes that keep reappearing, or for posts you wrote to answer the most common and compelling questions people keep coming up with in your niche. Your “pillar” or “evergreen” or “foundation” posts are going to come into play here.

Gather the posts you find that meet your criteria into sections, each one for a separate subject. These will eventually become the chapters in your book.

This is the method I used last year when I published A Self-Publisher’s Companion. Then I wrote an introduction for the book, added an up-to-date resource section and the book was done. How cool is that?

2. The series method

This is the opposite of the Archive method, because it means you’ll be writing the book as a series of blog posts or, more likely, as several series.

You’ll outline the book first. This doesn’t have to be difficult, just pick the subjects you want to cover and then divide them into chapters.

For example, your book might have 12 chapters, and each chapter could be about 5,000 words.

Create a blog post that looks at each aspect of your chapter. You’re now looking at a series of five 1,000-word articles. And don’t forget, blog post series are a great way to keep readers involved and coming back for more, so you’ll win both ways, as a blogger and an author.

Just keep writing those series of blog posts, and pretty soon your manuscript will be finished and ready to go.

3. The big edit method

In this method you’ll treat all posts as potential first draft material.

Although this takes the greatest amount of work, it has the potential to produce the best book from the copy you’ve already written.

Look through the content you already have, selecting the parts that work within the scheme of your book. You’ll be doing a ton of cutting-and-pasting as you assemble the bits you want to use.

Undoubtedly, you’ll need to write new material to create an effective manuscript that flows well from one subject to another. To use this method, you’ll probably also need to hire an editor to help shape and smooth out the manuscript.

The truth is, in the book world, hiring an editor is always a good idea.

Your book editor can be a powerful ally when it comes to creating a book people really want to buy.

What’s next?

Now, you’ve got a real book manuscript.

When I did this last year it took about 40 blog posts and a new introduction to create a 222-page trade paperback that sells for $14.95 (print) or $4.99 (ebook).

What’s the profit look like from those books? On sales at Amazon.com — after all discounts and manufacturing costs — my profit is $8.00 per paperback and $3.75 per ebook.

Getting interested? Want to know how to get started turning your archives into books? Here are some tips:

  • The fastest way to get a book up for sale without the complications of formatting for print production is with an ebook.
  • These are ePub and Mobi ebooks, not PDF ebooks like the ones you give away on your blog.
  • You can convert your own files to ebooks with free software like Calibre or with a tool like Scrivener, used by many ebook authors. Apple’s Pages outputs to ePub, and more tools like this are coming online constantly.
  • Smashwords will convert your book for free if you follow their formatting guidelines.
  • BookBaby offers great deals on ebook conversion and distribution to all major retailers at very low fees.
  • Become part of the book scene by getting familiar with some of the big reader communities that are growing like crazy online. Goodreads, Shelfari, Wattpad, and Scribd are all new communities with millions of members that most bloggers have never even heard of.
  • Use your blogging schedule to plan out the article series that will become your book manuscript. For instance, you might want to have a special focus on your blog for the month, encouraging lots of discussion and interaction while you’re creating that specific part of your book.
  • Leverage your blogging network when it comes time to launch and promote your book. After all, you establish these connections to help market your blog. When your book comes out, it’s a great opportunity to “tour” the other blogs in your niche, exposing you to tons of new readers.

The time is now

Well, there you have it.

No group of people is better situated than bloggers RIGHT NOW to take advantage of the historic movement to digital books and the exploding popularity of self-publishing.

Will you join the revolution?

About the Author: Joel Friedlander (@JFBookman) is an award-winning book designer, a blogger, and the author of A Self-Publisher’s Companion: Expert Advice for Authors Who Want to Publish. He’s been launching the careers of self-publishers since 1994 and writes TheBookDesigner.com, a popular blog on book design, book marketing and the future of the book. Joel’s also just about to launch a new online training course, The Self-Publishing Roadmap.

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How to Write a High-Quality eBook in 30 Days

Posted on 17. Oct, 2011 by in Blog, Featured, Paid Content, productivity, Small Business Internet Marketing, Small Business Marketing

image of vintage november calendar

What if, 30 days from now, you had a finished, well-crafted eBook sitting on your hard drive, ready to distribute and sell?

That might sound next-to-impossible to you, but it’s not.

Every November, over 200,000 people worldwide take part in NaNoWriMo — “(inter)National Novel Writing Month”.

NaNoWriMo participants aim to write 50,000 words during the month, and tens of thousands of them manage to do it.

If those writers can do that, you can write a 20,000 word ebook in a month.

And I am absolutely not talking about some scrappy, thrown-together document. You’ll have more than enough time to properly plan, organize, and edit your eBook as well.

Think I’m pulling your leg?

Here’s how to do it:

Pick your topic (Days 1–2)

Maybe you’ve got an idea in mind already: a book you’d really love to write.

Go ahead and write that idea down, and then store it in a safe place.

Leave it there for the next 30 days.

Yep, seriously. You’d probably have a great time writing it … but chances are, it’s not what your audience is looking for, so it’s not going to sell.

A great ebook idea needs to be:

  • Specific. Don’t try to write the definitive guide to your topic: it’s overwhelming for your readers, and it doesn’t leave you much room for your next eBook.
  • Useful. If you do consulting or coaching, what problems come up again and again? Do your blog readers always ask for posts dealing with a particular issue?

Ask your audience what they want, and give them a few possibilities to choose from.

You’ve only got two days here, so you won’t have time for a full-blown survey — but you can tweet out a question, or put up a thread on your Facebook page.

Be prepared to be surprised!

Once you’ve got a solid idea, you can …

Create an outline (Days 3–4)

Your outline is your roadmap.

It lays out the territory ahead, and lets you spot any tricky patches before you’re half-way through the first draft.

There’s no one “right” way to outline, but one or more of these might work well for you:

#1: Draw a mindmap. Put your topic or ebook title in the centre and start adding ideas to it as they occur to you. Use lines or arrows to create connections. At this stage, put everything down, however big or small — you can tidy the entire thing up later.

#2: Work backwards. Start at the end: what do you want your reader to be able to accomplish once they’ve finished your ebook? Then take a step back — what will they need to know before they can do that? And what about before that?

#3: Write a list. If you’re already extremely familiar with your topic, you’ve probably got an outline in your head. Start writing a list: what chapters or major sections will your ebook need? Once you’ve got the big pieces in place, write a list of 3–5 key points for each chapter/section.

#4: Examine other eBooks and books. Look through several chapter lists to see what topics appear in almost every book. Is there anything that you’re missing from your outline?

At this stage, it’s worth considering whether each chapter (or each section) could have a consistent structure.

This will make the writing process much easier and faster: you’ll have fewer decisions to make.

For instance, your chapters could follow a simple pattern like this:

  • Quotation at the start
  • An example mid-way through
  • Practical exercise at the end

Once you have a clear outline and, if possible, a structure in place, it’s time to …

Start writing (Days 5–25)

This is where the bulk of your time will be spent: 20 of your 30 days.

If you’re aiming for a 20,000 word ebook (around 80-100 pages, assuming you’re including a few images) then that breaks down to writing 1,000 words a day.

Yep, that’s a sizeable commitment –- but, the trade-off is, you’re going to get your ebook done within a month, instead of having it drag on for a year or more.

Here’s a few tips to speed up your writing and get to 1000 words a day:

  • Work on your ebook at the right time of day. If you’re focused and motivated in the mornings, write in the morning. If you’re at your best at 10pm, do your writing then.
  • Turn off distractions when you’re writing. You might want to switch off your internet connection entirely, or use a program that blocks it for a certain period of time.
  • Use a timer. Set a timer for 30 minutes, then write until the time is up. Having the minutes ticking away is a real help when you need to stay on-task.
  • Don’t stop writing. If you need to check a quick fact, look up a link or add a screenshot, mark the place with yellow highlighter or something else highly visible — and come back to it later.
  • Don’t edit while you write. Maybe you just can’t get the first paragraph right: it doesn’t matter. Leave it and move on. You can come back to it at the editing stage (and you may find that it works fine after all).

Aim to write every day for these 20 days — even if you only manage a couple of hundred words on some days.

The more you make writing a habit, the easier it becomes.

But you’re not done yet. You still need to …

Redraft your eBook (Days 26–28)

Ideally, you’d put your eBook aside for a while before revising it — but you’ve only got a few days left.

So, to see your eBook with fresh eyes, print it out — or transfer it onto your e-reader.

Read through the whole thing in one go, and make a note of:

  • Any material that you’ve covered in more than one place
  • Any missing information that you left out during the writing
  • Chapters that would flow better in a different order

At this stage, don’t agonize over every word.

Obviously, fix any glaring typos or mistakes that you spot, but avoid getting too bogged down.

Spend these three days focusing on cuts, re-ordering and additions.

This might mean cutting out unnecessary tangents, juggling sections or paragraphs around, and adding in any hyperlinks and quotes that you didn’t have time to look up earlier.

At this point, your ebook might look finished.

But there are two days left, and you’ve still got time to …

Make final changes (Days 29–30)

These two final days can turn your eBook into a professionally finished piece.

Print out the ebook again, or view it as a PDF.

Read through slowly, checking every sentence and word.

Particularly, look out for:

  • Clumsy or confusing sentences
  • Misspellings (especially commonly confused words like “its” and “it’s”)
  • Missing words — surprisingly common, and often hard to spot when you’re reading at a normal pace

And now …

Hurrah! You’re the proud author of a finished eBook!

Well, you will be that proud author ;)

Which means it’s time to get out your calendar and write “EBOOK” onto every page of every day for the next month.

Yes, writing an ebook takes time, effort and energy. Yes, the next month looks incredibly busy already: but every month looks incredibly busy, right?

If you write a small, free eBook, you’ll have a great piece of promotional content.

Or, if you write an eBook to sell, you’ll be able to make money for months, even years, from just one month of work.

Right now is the best time to write.

One of the quickest and simplest ways to give yourself a motivational boost is to make a public commitment to your goal — so, write a comment below and tell us to look out for your finished ebook next month!

About the Author: Ali Luke is speaking at BlogWorld LA on “How to Write Ebooks That Practically Sell Themselves”. She’s the author of the Blogger’s Guide series of ebooks, including The Blogger’s Guide to Irresistible Ebooks.

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3 Steps to Finding Your True Writing Voice

Posted on 09. Aug, 2011 by in Blog, Blog Psychology, content marketing, conversion, Copywriting, editing, Email Marketing, Headlines, List Building, Paid Content, personal branding, persuasion, selling, Small Business Internet Marketing, Small Business Marketing, social media marketing, Traffic

image of singer at the mic

As a professional copywriter, there’s one question that tends to pop up constantly from my readers and clients … “Can you teach me to write like you?”

My knee-jerk answer is usually something like, “Um. No. There is no other like me! I reign supreme! Me! Me! Me!”

OK, I’m not really that egocentric.

But I do typically respond with something along the lines of “I’d love to teach you how, but I don’t know how I do it … I just do it.” And then I run off to a dark corner somewhere to eat sweet potato French fries like they’re going outta style.

Writing meaningful, effective content day in and day out is difficult. To say the least.

I’ve thought a lot about how I get it done, and have come up 3 steps that serve me well, over and over again.

At least, it’s how I think I get it done ;)

The holy grail for aspiring writers

I’ve struggled to convey just how I (and others I admire) actually write the way I do.

I’ve wanted to teach it in a way that you, the reader, can take and immediately implement on your own.

This is the one question that won’t. Stay. Down! Kinda like that game where you beat the hedgehog down and then an identical one pops up to take its place? Yeah. Like that.

It seems that in my rather meandering journey to becoming a ghostwriter-cum-blogger, I unexpectedly stumbled upon what seems to be the Holy Grail for many aspiring writers.

I’m talking about my voice.

It’s distinct. I like to think it’s funny and charming. I’ve been told it’s fairly no-bulls***.

Above all, it’s mine, oh mine, oh mine!

Regardless of where I guest blog, my voice is recognizable.

People read my stuff and they’re like “Hey … I know who this is!”

That happens even if readers don’t yet know that I am, in fact, the author. My friend Abby Kerr does this very well too.

You could say that that voice has now become part and parcel of my “brand”.

So, in the interest of fighting the good fight and teaching ya’ll something useful … I’ll now attempt to give you some pointers on how to unearth your own “voice” and write content that oozes your own flava.

In this process, you might even begin to find ways to brand yourself (so be ready!).

Here’s my 3 key steps to finding your voice and brand, mojo-writer style.

1. Speak your reader’s language

This may come as a surprise, but not everyone who reads your site is going to be a Harvard grad that speaks “ivy league” or whatever other language you specialize in.

Most folks reading online are reading at a grade school level.

That means all those big words you use are making people run screaming in the other direction.

It also means that cool industry lingo you’re so proud of throwing around is mostly falling on deaf ears.

Probably not what you intended to happen right?

When we write, we are creating content with a purpose. We want people to read it, to understand it, to enjoy it and absorb it.

Maybe we want them to take action — maybe we just want them to feel good after reading it.

They are only going to feel a whole lot of frustration if everything you say whips right over their head or they feel like you’re talking down to them because you can’t control your insane need to sound smarter than you probably are.

Not exactly warm and fuzzy advice, right?

Stop talking at your readers.

Stop talking over them.

Stop talking through them.

Talk to them, in simple lingo.

Write like you’re plopped down with them and sharing a cup of coffee and a bit of convo. My buddy SuiteJ pretty much nails this style and implements tip number 3 (we’ll get to it shortly) like gangbusters!

The result? You might be surprised at how many of them are willing to talk back with you.

2. Know why you are writing

All the writing skill in the world won’t do you any favors if you don’t know why you’re writing in the first place.

Lack of purpose is the death of success.

When you write something that has a clear cut purpose it’s reflected in a positive way. There is flow, there is rhythm and there is direction.

If you’re writing without a purpose, it’s kind of like doing one of those writing exercises where you just slap every thought that pops into your head onto paper.

Have you ever tried to read those things afterwards? Crikey, it gives me a headache just thinking about it.

If that’s what you’re serving up to your readers, you might as well be handing out free Tylenol in little blog goodie bags. At least that would be useful!

So if you want to nail down your own unique “voice” you need to start with purpose.

From purpose, passion is born.

From passion you are born, in all your unique glory.

Every piece of content you publish should have your name all over it, in more ways than one!

And that leads nicely into my last tip …

3. Brand it, baby

In addition to speaking your reader’s language and knowing why you’re writing in the first place, sprinkle your work liberally with your own little stamps of distinction.

For instance, people who read my content often recognize my voice simply because I use words like shite, or frack, or ya’ll. Or even crikey.

Maybe there are words you tend to gravitate towards on a regular basis, that perhaps not everyone uses.

Or, maybe you have some sort of signature “how ‘dee do” or “fare thee well” that you use regularly.

Maybe it’s not in the words you use specifically, but in the way you tie them together.

Perhaps you like to inject silly jokes or clichés in your content. (That’d be me!) Or maybe you’re madly uncomfortable with writing with a bit of humor and prefer to adopt a 100% serious tone. That’s still branding and it’s OK too (though it may not win you very many friends, just sayin’).

Regardless of which tic you like to tac, there are a variety of ways you can tweak your content and utilize your quirks, so that it reflects you and allows your “voice” to sparkle.

You just have to allow yourself to find them.

Any questions?

There now. I hope you found these three tips useful.

It’s hard sometimes to nail down how to find your “voice”.

The process is often different for everyone and some folks come by it more easily than others. It doesn’t mean that it can’t be learned though, and if it can be learned it can be taught!

Hopefully you’ve learned a little something here today and if you’ve got questions, please drop them in the comments below.

And, if you’d like more teaching, mayhap Brian and Sonia will invite me back sometime ;)

Oh, and don’t forget folks … sharing is sexy! (No really, it is! I swear! Just ask Kristi!)

About the Author: Cori Padgett is a wildly hire-able freelance ‘ghost’ as well as the creative brains and dubious brawn behind her blog Big Girl Branding. If you’d like to harness her creative brains and dubious brawn to write for your blog, just stalk her on Twitter and ask. I’m “almost” sure she doesn’t bite. Well… like 95% sure.

12 Ways to Turn Your Old, Dusty Blog Archive into Cold, Hard Cash

Posted on 12. Jul, 2011 by in Blog, Blog Psychology, content marketing, Copywriting, editing, Entrepreneurship, Online Product Launches, Paid Content, selling, Small Business Internet Marketing, Small Business Marketing

image of old database archive

Have you ever looked back through your old blog posts and thought, “Why did I give away all of this brilliant writing for free?”

Well, here’s some good news: Unless your blog topic is last night’s baseball scores or this week’s hurricane, there’s income potential in those old posts yet.

Loads of it.

If your posts have evergreen, highly useful information, they can be turned into paid products.

With a little effort you can recombine, reuse, repackage, and repurpose that old material into new forms.

And people will pay money for them.

Yes, I know. It’s illogical — why don’t they just go back through and read your blog for free?

Most readers simply don’t.

Happily, some people would prefer to shell out their hard-earned cash for a handier, fancier, or better-organized slice of your content delivered in a different format.

So, don’t disappoint them …

12 simple ways you can earn from that dusty archive

  1. eBook. Once you’ve accumulated 50-100 posts or so, you have plenty of material you can repackage into an eBook. Probably two-thirds of my first ebook was adapted from my first 75 blog posts. You can slice and dice your stack of posts different ways, too, using the same post in more than one eBook. Create a “20 Best Blog Posts” eBook, for instance, a “Best of the Mailbag” for the reader questions you answered, or several short eBooks on a few of your most popular topics.
  2. Teleclass. Print out a few blog posts and read them on a phone call, riff on them a little bit, take some questions from the audience, and you’ve got a teleclass. Charge a fee, or make the class free to draw a bigger crowd. Then, sell other products to your teleclass audience live, and sell the recording of the class on your website. You can also use the recording as a freebie incentive to help stimulate sales of higher-ticket products.
  3. Webinar. Add some eye-catching PowerPoint slides to that teleclass, and now it’s a full-fledged Webinar — and worth more money — while still basically just recycling your blog posts. Don’t forget to make limited-time product or service offers during the broadcast to rake in additional sales. Don’t have another product? Presell the next Webinar you plan to do off another set of your old blog posts.
  4. Paid speaking engagement. Perform that Webinar before a live, in-person audience instead of broadcasting it over the Interwebs, and you’ve got another revenue source. Start doing free talks, get some experience, and then see if you can find paid work. This recently happened to a friend of mine — he gave a live talk that essentially recycled a few of his recent blog posts, and was immediately told by a professional speaker present that he could command $5,000-$8,000 an appearance if he wanted to hit the pro-speaking circuit. Ka-ching!
  5. One-on-one mentoring. Some people read your blog, but they just don’t get it. They can’t apply the knowledge you’re sharing to their own lives. They need personalized help implementing your teachings. String your blog posts together into a course, spend a few hours talking through your materials with them on the phone, customize your advice to fit their circumstances, and charge a premium for granting one person your undivided attention.
  6. Group coaching. Instead of spending a few hours on one person, take the same information from those blog posts you use in individual mentoring and teach them to a group of 10 or 12 at a time. You can charge a more affordable rate, but your hourly rate goes up because you have more participants on the consulting calls. Group coaching is popular because it’s a way to get personal access to an expert without paying the individual-coaching rate. I recently introduced this and immediately sold out four times as many slots as I usually sold for personal mentoring in a month. Tape these sessions and you’ve also got a set of recordings you could edit down and sell at a package price.
  7. PDF report. Boil down the gist of the blog posts you used to create your presentation into a report that sums up your key points and you can charge more, both live and when you sell recordings later. The report can also be used on its own as a freebie to drive signups to your email list. And once you build a list, you can sell stuff. The report is a major money-enabler.
  8. Go back and link old blog posts to new offers. Once you’ve created those new eBooks or Webinars, you can turn old blog posts into perpetual sales-referral machines by going back and adding links to your new products. Prioritize your most popular older posts for link-i-fying, then try to go through your whole blogroll as time allows.
  9. Charge micropayments. Think you’ve got some great older posts? Go back and place them behind a micropayment paywall, where readers can see the top free, but then have to pay $.99 to read the full post. There are a growing number of providers that can help you automate this process, including well-known names such as PayPal Micropay and Payments.Amazon, as well as many startup services. Watch out as many charge steep fees — one of the cheapest at the moment is CashSender.
  10. Repost in your membership community. If you reorganize your blog posts under theme topics, you can present them as courses inside a paid membership group. The more content you have in your community, the easier it is to attract and keep those paying members, who’ll appreciate the convenience of not having to hunt through your blog for information piecemeal.
  11. Audition piece to get paying gigs. If you’re interested in adding some blogging-for-hire to your resume, you can position your blog as one big “clip” to entice paying clients. Add a “hire me” tab to your blog, make sure your site has a clean, uncluttered design and your posts stick to your niche topic. (That one you wrote about the funny pig video on YouTube? Delete it.) Then target some company blogs in your subject area and start inquiring whether they need a paid blogger.
  12. Rewrite and resell. Once you’ve written about a topic on your own blog, it’s usually not much work to rewrite it for a paying market. Throw a piece of breaking news into the mix that adds a new spin to your original post, go back to your notes for a few new quotes or additional points, find a new related link or two, give it all a light rewrite and presto — a whole new post you could sell to other blogs. Don’t be an article spinner and have some robot replace all your adjectives with hilariously inappropriate ones and call it a rewrite — write a completely new post on your topic. It usually takes me maybe 15 or 20 minutes.

Do you have cash sitting in your archives?

Remember that brand-new readers find your blog all the time — and they’ve never seen your older stuff.

Many of your current subscribers haven’t read all your posts, either, unless you’ve got a 100 percent click-through rate ;)

So, do your readers (and yourself) a favor and scoop up your best older posts and turn them into a new, paid product.

How have you turned your “old” blog posts into income? Leave a comment below and tell us your technique.

About the Author: Carol Tice keeps finding new uses for the posts on her Make a Living Writing blog. She answers freelance writers’ questions Wednesdays at noon PST on her podcast, The Freelance Writer’s Free-for-All.

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