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Online Marketing News: Mobile Shows Muscle, Google Panda to Penguin, Google Drive(s) Storage

Posted on 27. Apr, 2012 by Ashley Zeckman in Blog, Search Industry News, Small Business Internet Marketing, Small Business Marketing

Mighty Trends in Mobile Marketing

Every day we see mobile being used more and more for online shopping, local searches, email, social networking. And that is just scratching the surface.  This infographic from CultureLabel.com provides insight into the astounding use of mobile for Internet searches, as well as why mobile friendly marketing should be an essential part of your online marketing strategy.  Highlights include:

• 87% of the world’s population have mobile phones
• 300,000+ apps have been developed in only 3 years
• 74% of people use mobile at work

SEO SPAMMERS BEWARE! Google is On To You
Google’s recent webspam algorithm update (aka Penguin) released earlier this week is aimed at better filtering out spammy SEO tactics like: keyword stuffing, link schemes, cloaking, doorway” pages, etc. (Weren’t they already doing that?) Google’s official blog said “we also want the “good guys” making great sites for users, not just algorithms, to see their effort rewarded.”  The Panda updated affected about 12% of search queries on Google. Penguin is estimated to affect 3%. What changes do you think google will make next?  Via Google Webmaster Central Blog.

Google Launches Google Drive. All Your Files Are Belong to Us (what you say?)
The good news: Google launched a new cloud storage service that works with Google docs and syncs with your compter. You can upload and access all of your files, including videos, photos, Google Docs, PDFs, etc.  Via Google Blog

The not so good news: “Google Drive Sparks Privacy Concerns Among Businesses” CIO Journal. “Google Drive Doesn’t Work with iPad, iPhone” GottaBe Mobile. “Google Drive says it may ‘publicly perform’ your files. What’s that mean?” Christian Science Monitor. “Your Google Drive Files Can End Up in Ads” Wired Cloudline.

Selecting Social Networks for Business: Not An Easy Task
In an effort to stay up on the latest business trends many organizations will jump on board for a social network simply because it is new or receiving a lot of exposure. However, how much does that sort of fly by night strategy costing these companies?  It is essential that every company take the time to determine which networks are relevant for their type of business, as well as which networks their target customers are spending their time on. Via InformationWeek.

TopRank Online Marketing Team News

Jolina Pettice – 9 Tips to Develop a More Effective Internal Link Structure
The internal link structure of a website can be overlooked in the race to acquire inbound links. However, the link strategy on-site can be important in helping both search engines and users navigate the site.

From leveraging the most linked-to pages to understanding the information architecture and creating a link dashboard to help identify the impact of changes made on-site, this article is a great start to a more effective internal link strategy.  Via Search Engine Watch.

Joe Manier – The Hierarchy of Web Presence Optimization
What aspects go into a holistic optimization strategy for your business’ online presence?  Providing wonderful visuals from stage one of a website’s technical SEO foundation to the final stage of measuring   and improving your efforts, here is a high-level blueprint for succeeding online.  Via Search Engine Watch.

Mike Yanke – Swatted by Google Penguin?  Here’s Some Advice
Google’s latest algorithm update, Google Penguin, went live this week – and as designed – swatted down several websites that swan – or fell – in the seas of black hat SEO.  If you were one of those unlucky sites to be swatted down, what should you do?  Start by reading this post, full of advice, from SearchEngineLand.

Sara Duane-Gladden – How the B2B Social Media Marketing Experience Differs from B2C
Want to know more about how your social media marketing experience and efforts stack up against others? Check out this blog post from the Social Media Examiner that offers insight from the 2012 Social Media Marketing Industry Report. About 1,900 B2B marketers contributed to the study.  Via Social Media Examiner.

Brian Larson & Roxanne Hagberg – Your Webmaster Tool Belt Just Got Lighter
If you’re a fan of the Google Webmaster features robots.txt creation tool, subscriber stats or the site performance report, you might be interested to know that those tools are going bye-bye. Learn what other changes are in-store including the YSlow browser plugin or other Google tools such as Google Analytics and PageSpeed Online for Site Performance analysis and how that might impact your reporting in this post from Search Engine Land.

Time to Weigh In:  Has your team considered adding a mobile marketing strategy to your online marketing mix?  What process did you go through to determine which social networks were the right fit for your company?  Do you think that Google’s new Penguin update will affect your search visibility?

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© Online Marketing Blog, 2012. |
Online Marketing News: Mobile Shows Muscle, Google Panda to Penguin, Google Drive(s) Storage | http://www.toprankblog.com

5 Tips for Content Marketers on Google Places Optimization

Posted on 27. Dec, 2011 by Ashley Zeckman in B2B, B2C, Blog, google places, local marketing, Local SEO, mobile, Small Business Internet Marketing, Small Business Marketing

Local and mobile search is being used more frequently by customers on their smart phones and other devices now more than ever.  As local search becomes more and more prevalent, marketers must ask themselves what can they do to incorporate this marketing strategy into their arsenal.

According to a recent release by ComScore, nearly 3 billion search queries contain local terms each month.  For companies that have a local presence, top visibility on local search is essential or that traffic will simply go to competitors.  Google Maps is one of the most frequently used local search destinations and even comes standard on many devices including the iPhone.  Google Places provides a great opportunity to begin marketing on a local level to your potential customers.

A best practice approach to local online marketing will greatly increase your chances of success.  The Google Places optimization tips listed below will help you create or modify your Google Places page to become more relevant to both search engines and potential customers.  I’ve also included suggestions on how this .

Consistency Is Key

It is important that your Google Place profile contains the same information as any other profiles your company may have online. Google Place pages create another opportunity to build trust and consistency as part of your marketing strategy. Be sure to audit your other profiles and answer each question as consistently as you can.  There are some additional ways you can create consistency on your profiles such as:

• Linking: improve searchability by linking your additional profiles together
• Imagery: utilizing the same imagery on multiple place pages will create consistency
• Branding: consistency in naming and referencing your brand is extremely important

*Content Marketing Tip: Go back to basics.

• Are you using the same contact information for each of your social profiles or business pages?
• Do each of your social profiles or business pages reflect your current management team or employees?

Complete All Information (Even if it is Not Required)

Have you ever heard the expression “better off safe than sorry”?  Take the same approach when setting up or editing your Google Places profile.  There may be questions that you consider irrelevent but could ultimately have an impact on how you are found online.  Make sure that you are filling out all standard information including:

• Company Name
• Address
• Phone Number
• Website
• Email Address

Adding additional elements to your page such as photos or videos are also an opportunity to optimize your content and share a little bit more about your company with your prospective clients.

*Content Marketing Tip: Take an audit of your other local and social based marketing initiatives.

• Have you completed each profile to the best of your ability?
• Can you repurpose some of your existing content for your Google Place page?
• Brand focused images used on other social profiles can be repurposed for your company Google Places page.

Encourage Interaction & Reviews

User generated content can be a very powerful optimization tool.  Actual customers may be using additional or different keywords or phrases to describe their experience with you.  Reviews also add validity to your statements and information written by your company.  Nothing speaks higher of a company than the testimonials of it’s customers.  I would recommend encouraging customers or clients to participate or simply urge them to visit your page and see what they think.  Some additional ways that you could encourage interaction would be:

• Posting video testimonials on your Google Places page
• Encourage clients to upload photos of themselves at your establishment or with your team

*Content Marketing Tip: Moderate, moderate, moderate.

• Are you currently moderating comments on your blog, website, or social profiles?
• Are you making a point to interact with your potential customers online?

Keywords

Including relevant and purposeful keywords in your Google Place profile is a strategic way to increase optimization.  However, you will want to avoid over stuffing your description with keywords or utilizing keywords in your business name that are not relevant to your offering. Do your research up front utilizing your analytics account to determine what keywords are appropriate for your business.

*Content Marketing Tip: To create an effective strategy you must research, implement, and adapt.

• Use keywords in your file names to improve optimization
• Update your information frequently to provide fresh content

Focus on Your Specialties

Do not be afraid to add details about your service offering, solutions, or products that will help your customers find you.  A simple analysis of your google analytics account can tell you what keywords users are searching for to find your company.  Do your best to use those descriptions in your company overview and specialities area.

• Think of what your customers will be looking for and provide imagery or documentation that will show your expertise.

The example included above separates this company from their competition.  I would venture to say that of the companies that came up in my search this for “Tire Repair, Minneapolis” their profile was the most consistent and complete.  Instead of having to further investigate on the company on their website I was given adequate information which would led me to contacting them immediately.

An optimized Google Places page is a marketing tactic that does not take a lot of effort but can have a very large impact on your searchability.  As with any online marketing strategy it is important that you present factual and consistent information for your customers or clients.  If you are ready to get started or make some change to your existing profile be sure to visit Google’s Getting Started page which will help you through the process.  Do you have an idea of how many of your customers have found you on Google Places? If so have you encouraged them to interact with your page and share feedback?

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© Online Marketing Blog, 2011. |
5 Tips for Content Marketers on Google Places Optimization | http://www.toprankblog.com

3 Internet Marketing Trends You Don’t Want to Miss

Posted on 27. Sep, 2011 by Lee Odden in Blog, content curation, content marketing, mobile, Small Business Internet Marketing, Small Business Marketing, social business, Social Media

The web is flush with change and innovation. Gone are the days of linear information flow and incremental growth. Content flows in every direction through a variety of platforms, formats and devices.  The mass adoption of the social and mobile web have facilitated a revolution of information access, sharing and publishing at a scale never before experienced.

Access to information for discovery has traditionally been most associated with search. According to comScore, Google handles over 11 billion queries a month. But did you know, Twitter delivers over 350 billion tweets each day? Facebook is now over 800 million users and Google Plus has had a flood of new users as well, with estimates now approaching over 50 million. Social media is ripe for discovery as well as engagement.

In an effort to distinguish themselves, many pundits in the search marketing and social media industries have treated each channel independently. Of course that’s not the reality of user experience and information discovery.  Consumers and buyers move back and forth between social recommendations, search engines and social search on their journey to discover, consume and share information as well as to purchase.

Understanding the interplay between search, social media and content translates into opportunity for brands and marketers to engage an active internet marketing strategy that celebrates diversity of channels vs. silos – provided such efforts are customer focused.

The future of internet marketing brings the best of these disciplines together. To meet consumer needs, whether it’s B2B or B2C, it’s inevitable that PR will know SEO and Social Media Marketers with be versed in media relations.

Relevance, timeliness and sharability is the win with modern internet marketing. That means better content and better visibility in all the places customers might be looking or influenced by. It also means a better experience in brand / consumer interactions.

For example, searchers expect not only to find what they’re looking for on a search engine, but to interact with the results through commenting, rating, joining as well as buying. Purchase is just the start of social engagement with customers that extends across a lifecycle from prospect to evangelist. Adaptive internet marketing pays attention to those customer needs and creates a dynamic cycle of social and search interaction.

To that end, here are three areas in particular that I think internet marketers should pay attention to in the coming year:

Content Marketing: Creation & Curation -  Many brands have begun adopting a publisher model of marketing through content as evidenced by the growth of “content marketing” and “content curation”. This will only continue and get increasingly competitive for those that can afford to scale original content and media.  The sheer volume of content out there now is overwhelming (we now record and transfer 23 exabytes of data every 7 days). Social publishing platforms online and though mobile/tablet devices makes it incredibly easy to create and share.

However, original content creation is expensive to scale and challenging in the long term. Content curation will continue to grow as an efficient model for marketers to engage consumers as a source of signal amongst the noise.

Mobile and Tablet Explosion – It’s almost cliche to include Mobile in a prediction post because it’s been the “hot pick” for so many years. The days of reckoning for mobile are finally here. As of late 2010, more Americans own mobile devices than computers and Google’s timeline for growth of mobile match that of Google’s own search engine’s hockey stick growth.  The mobile web (including tablet devices) is becoming as viable a marketplace as the Internet we’ve known over the past 10 years. Search, social, local and apps all offer opportunities for customer acquisition and engagement on mobile devices.  Social networking is one of the top 3 uses of mobile phones and as apps and tablets proliferate the market, more time will be spent there and away from personal computers. Marketers must fish where the fish are.

Social Business – When you add up the impact of the social web on overall business outcomes, it’s easy to see why companies like IBM and many others are adopting social business models. Beyond Marketing, social communications, technologies and engagement manifest and facilitate in every aspect of a business’s operations from Customer Service to Legal to HR. Companies that incorporate social media literacy and empowerment from within will empower their employees, partners and customers to act collectively on behalf of the brand.

With each of these areas of focus lies an important consideration for how brands will connect people with content and experiences that create awareness, confidence, relationships, sharing and conversions.  I’m a firm believer that search and social are inseparable as means of discovery that lead to valued business outcomes like sales. Pay attention to content, mobile and social business as you make internet marketing and business development plans for 2012 and beyond. Where do they fit within your go forward marketing strategy? Or are you already there?

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© Online Marketing Blog, 2011. |
3 Internet Marketing Trends You Don’t Want to Miss | http://www.toprankblog.com

Does QR stand for Quasi-Ridiculous? (an analysis)

Posted on 18. Jul, 2011 by Jay Baer in Blog, exacttarget, Microsoft Tag, mobile, QR codes, Small Business Internet Marketing, Small Business Marketing

I understand QR codes are the new “it” thing, the Taylor Lautner of calls-to-action. And indeed, given the increasing ubiquity of smart phones (41% in the U.S. according to new research by my client ExactTarget), many of your potential customers have the capacity to interact with your QR code.

But whether they will or not isn’t about technology adoption, it’s about design, relevance, ease-of-use, and suitability of purpose.

The example above is a bit of mixed bag in this regard.

Design

You certainly know that this ad features a QR code. In fact, the QR code itself is substantially larger than the logo of the company (Crowne Plaza Hotels). If you want to run an expensive national print ad campaign to make sure people think your hotel is all post-modern and zeitgeisty, then I guess this qualifies as killer graphic design. From a branding and behavior likelihood perspective (the QR code dwarfs the URL, which is more likely to be used), this is misplaced design priorities, Exhibit A.

Relevance

Once I get out my magnifying glass to realize this is a promotion for Crowne Plaza hotels, I’m more interested in the overall premise. It took me quite a while to figure out the mechanics of this offer, however. The ginormous headline doesn’t explain anything, and the body copy talks about $75, $300 and includes an asterisk, a URL, two font colors and capitalization on Vacation Pay. Whaaa?

Reading the mouse type at the bottom of the ad tells me the opportunity window for this promotion is until August 31, but it still never explains the $300 reference. After a bit of pondering, I’ve come to believe it means that you can only use this promotion 4 times. Why they wouldn’t say it that way – and why it needs to be said at all in the body copy – is a mystery to me.

Ease-of-Use

Scanning the QR code with your smartphone takes you to a simple form where you ostensibly add your first name, last name, zip, and email address (twice). I tried to submit this form five times, and got an error message every time. Ultimately, I had to go to the website and register there, which negates the advantage of QR in every possible way.

Suitability of Purpose

The only field required on the form is email address. That’s commendable, as we all know that EVERY data point you request has a negative impact on your conversion rate. But if Crowne Plaza only needs email address to register you for this promotion, why use QR at all?

It would be substantially easier – and you’d have a much larger potential audience – if you asked people to simply text message in their email address to sign up. 89% of Americans 15 or older have a phone capable of this action, it would take a lot less of their time to participate, and they wouldn’t get a broken sign-up form.

In fact, I wrote a post years ago about US Airways using SMS to allow passengers to sign up for their frequent flyer program. But that’s when SMS was still cool. QR gets all the love now, and stole the hype from text messaging seemingly overnight.

And marketers are buying it in bulk. I’m as guilty (probably more so) than you, as we included 22 Microsoft Tags (QR’s urbane, proprietary cousin) in our book The NOW Revolution.

I like QR. I like it’s interactivity and tracking and multi-media capabilities. But I don’t like it just to be able to check off “Put a Huge QR Code in Our Print Ad” in a Powerpoint presentation of marketing “wins”. So before you take your mobile efforts to QR-ville, make sure you understand when, why, and how it makes sense.

Agreed?

Quick Guide to Smartphone & Mobile SEO

Posted on 30. Jun, 2011 by Lee Odden in Blog, mobile, mobile seo, SEO Tips, Small Business Internet Marketing, Small Business Marketing, smartphone seo

Need to learn more about smartphone and mobile SEO best practices? Let’s start with a few statistics:

According to an infographic from Microsoft Tag, 51% of smartphone users are more likely to buy from a retailer with a mobile specific web site, however: only 4.8% of retailers have a mobile web site.

A recent study by Google, “The Mobile Movement: Understanding Smartphone Users” reports 77% of smartphone users visit search engine websites followed by social networks. And nine out of ten smartphone searches results in an action (purchasing, visiting a business, etc.). Mobile use is growing faster than all of Google’s internal predictions, with YouTube seeing 200 million mobile playbacks a day, according to Eric Schmidt.

To capture the market, marketers and advertisers are increasingly allocating budget to mobile. In fact, eMarketer estimates total mobile advertising spending in the US will reach $1.1 billion this year, which is up 48% over 2010. Mobile search is forecasted to account for up to 10 percent of search budgets with Google capturing 97% of that market.

How can marketers take advantage of the opportunity with mobile search & optimization?

Of course there’s paid search advertising on mobile as there is on the web, but our focus here is on content, social and organic search, so the following tips will emphasize what you can do without advertising.

Fundamental SEO Best Practices – Effective site optimization applies for mobile sites as they would for desktop websites. Search engine accessibility, keywords, content and links all matter with mobile. Keep in mind screen real estate is smaller for keyword use in titles and descriptions. As a primer, check out this post from the Google Webmaster Central Blog, Making Websites More Mobile Friendly.

Mobile Friendly Website – First, decide if you need a dedicated mobile site or if you will present mobile users with a mobile friendly version of your existing site.  If you happen to know that a significant number of your customers use traditional mobile phones, then a dedicated mobile site may be warranted.  See the “Mobile Filters in Google Analytics” tip below for info on determining your website’s mobile activity.

A custom CSS file can usually accomplish a mobile friendly site for traditional, internet enabled mobile phones or it may be necessary to develop mobile specific pages.

Smartphones can view most websites as a desktop browser would, only smaller and may not need such customization. Another consideration is that some features, such as Flash content, will not display on an iPhone. Hopefully HTML5 adoption will address that.  While smartphone use is rapidly rising, there are still a very large number of traditional mobile phones in use. A “mobile friendly” site isn’t exactly a SEO tactic, but if people can’t view your site, there’ not much use in it attracting search traffic.

Mobile URLs & Content - Because of advice given by search engines, many Webmasters have their mobile sites detect user agent access via a mobile device and serve up a mobile friendly site using a different URL such as

• m.mywebsite.com
• www.mywebsite.com/mobile/

That is no longer necessary and website owners can present the appropriate content using the same URL. rel=canonical can be used for desktop content.  In all instances, the same content must be served to Googlebot and Googlebot-Mobile as what a user would see.  Advantages to a single URL include a single destination for link building and also to facilitate social sharing of pages via mobile phones meant for desktop consumption.

Mobile Keywords – When researching keywords, it’s worth considering that mobile search query strings, on average, are 25 percent shorter than desktop searches. As for mobile keyword research tools, Google’s keyword tool provides a mobile filtering option and the stats you see for Competition, Global and Local Monthly Searches, and Local Search Trends are all specific to the device filter you pick.

Mobile Formatting and Layout - There are many resources for mobile website development. If you want to test how your mobile friendly website will appear, then Mobile Moxie offers an array of handy tools for testing websites on mobile devices. Tools include: Keyword Research, Mobile HTML Code Grader, Mobile Search Engine Indexing & mSEO, Mobile Website Emulator and Phone Comparison, Mobile Search Engine Simulation and Results Comparison.

Mobile Content – In addition to testing the mobile user experience, it’s also important to test the effectiveness of your mobile content. Delivering mobile search traffic to pages is just the beginning with effective mobile marketing. Make sure the content users are interacting with resonates and inspires desired outcomes. Achieving mobile content effectiveness draws on content marketing best practices by knowing customers, their pain points and interests, keywords and social topics. Then apply that insight to your mobile content strategy. There are numerous mobile marketing case studies to draw ideas from to see what’s worked.

Mobile Site Map – Websites that serve only mobile content can provide Google with an XML sitemap.  Non mobile URLs should not be included, but URLs that return both mobile and non-mobile content can be included.

Mobile Filters in Google Analytics - On mobile analytics, Lori Ulloa says, “You can use Google Analytics to track your mobile visitors without creating a separate, filtered profile. You can get info such as those coming from mobile operating systems, mobile devices and even mobile carriers. If you do decide that an app is the right way to go, the Google Analytics for Mobile Apps SDKs make it easy for you to implement Google Analytics in your mobile apps.”

However, if you do want to use filters to extract mobile data (arguably to see if you have a mobile audience in the first place) then Google Analytics offers options in both standard and beta. Filters will inform you how much of your organic traffic is coming from mobile, how they interact with your content and if they’re converting.

By 2012 mobile searches will account for 25% of global searches (Google Smartphone User Study). Consumer use of smart phones and tablets has skyrocketed and in keeping with best practices for changing customer information discovery, consumption and sharing needs, mobile marketing warrants serious consideration by companies of all sizes, industries and locations.

You’ve read my take on determining where to allocate search marketing resources before: If it can be searched, it can be optimized. That certainly means mobile search as much as it does search on the web. The question is, how and when your business will approach mobile marketing and more specifically, mobile SEO?

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© Online Marketing Blog, 2011. |
Quick Guide to Smartphone & Mobile SEO | http://www.toprankblog.com

SES Toronto: Smart Mobile Marketing

Posted on 17. Jun, 2011 by BLarson in Blog, mobile, Search Engine Strategies, ses toronto, SESTO, Small Business Internet Marketing, Small Business Marketing

The “Smart Mobile Marketing” session was a panel discussion, moderated by TopRank CEO Lee Odden. To begin the discussion, Lee opened with a question for the room of 80+, “How many people in the room have developed a mobile version of a site?” 3-4 hands slowly raise. And with that, the stage is set: There is a lot of learning to do surrounding mobile marketing.

The session panel consisted of 2 leaders and veterans of the mobile marketing industry, Deborah Hall and Michael J. O’Farrell.

Deborah Hall

Hall founded web2mobile 3 years ago, frustrated with the user experience when trying to access a site via a smart phone. One of the greatest challenges she noticed was the upload speed, or lack thereof, of sites.

Here are some interesting stats Hall shared regarding when users access their mobile device:

• 80% while shopping in stores
• 17% during movies
• 14% while on a plane
• 7% while in church

Maybe most interesting to mobile marketers, 17% of users have showed a store clerk an image of the product they wish to purchase! This stat is indicative of many of the fringe benefits mobile marketing offers brands. Although these 17% of users didn’t transact via their mobile device, they certainly were informed and aspired through mobile marketing.

To inspire the audience, Hall pointed out a few companies that are emerging as leaders in leveraging mobile technology and highlighted GetGlue. For those new to GetGlue, it is a social network for entertainment where users can check into locations as well as check into “things” (e.g. wine, Will Ferell movies, chess, etc.). The end result is a network where people can theoretically find people in close proximity with similar interests.

Michael J. O’Farell

O’Farrell’s professional experience with mobile predates text messaging and he is the founder of The Mobile Institute – a company that helps clients develop strategies for the mobile marketplace.

During his presentation he, similar to Hall, shared many compelling stats about the growth of mobile marketing. As the session opened for QA, O’Farrell and a crowd member pointed out an interesting benefit to mobile marketing revealed by data collected by Google on search habits: mobile use doesn’t dip. Unlike desktop search, where use on weekends, holidays and evenings drop significantly. That’s simply not the case with mobile, where users are consistent and unrelenting in their activity. These images tell the tale.

As the session continued, the next question needed to be asked. With a timid crowd, Lee thankfully stepped to the plate and asked “What are some tips for the audience on how they can get started?” Both O’Farrell and Hall agreed that the first step is research.

Google Analytics provides data on mobile traffic. Marketers should leverage these numbers to form a picture of their current mobile audience and prioritize their efforts accordingly. That is to say, a company with 3 visitors from mobile devices is not likely to invest the same resources into mobile as a company that has 30,000 mobile visitors.

The next step is understanding how your audience uses mobile. Google Analytics provides data on what Operating Systems (OS) visitors use. This is important and should have a big role in your mobile marketing approach, as different OS’s will require different specs for a mobile site.

Finally, get out there and try. O’Farell and Hall recommend a phased approach where marketers can dip their toes in the water by testing different mobile strategies. There will undoubtedly be some misses at the outset of any mobile marketing effort, but as mobile use continues to grow, there is no denying that it is time take the leap.

Canada is following the United States in adopting smart phones, with 50% of the Canadian population expected to own a smart phone in 2014 (55% is expected in the US).

To learn more, check out these top mobile marketing resources.

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© Online Marketing Blog, 2011. |
SES Toronto: Smart Mobile Marketing | http://www.toprankblog.com