7 Smart Marketing Links You Can Thank Me For Later …
Posted on 19. May, 2012 by Robert Bruce in Blog, Small Business Internet Marketing, Small Business Marketing
This week on The Lede …
- 6 Reasons Why You Should Quit Blogging
- The Secret Code for Cracking ‘Tough’ Books and Reading Above Your Level
- The True Cost of Building and Managing a WordPress Website
- The Bootstrapper’s Bible
- Why the iPad Works for Writing
- The “5 A” Framework for Content Marketing Success
- A 5-Step Technique for Producing Ideas
If you want to grab even more useful links every week, follow @copyblogger on Twitter.
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6 Reasons Why You Should Quit Blogging
Mr. Tynski thinks you should quit. Everybody’s doing it. Problem is, they’re doing it for the wrong reasons. Horribly, sadly wrong. Where did you ever get the idea that content production was easy? That overnight success was the norm? That a billion dollar IPO was something you should shoot for? Aw, just go ahead and quit. I’m sure there’s something new and shiny for you just around the corner …
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The Secret Code for Cracking ‘Tough’ Books and Reading Above Your Level
Read less. Read better. A dirty little secret of human wisdom (and western publishing) is that, for any given subject you’d like to master, there are only a handful of books that need to be read. Everything else is filler or pale imitation. The catch is, you’ve got to pick the right books. It’s not necessarily difficult to determine what they are, what’s difficult is getting down to business with them. Mr. Holiday lays out a useful plan for doing just that — extracting the valuable lessons from “tough” reads.
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The True Cost of Building and Managing a WordPress Website
Think you’re getting a deal from that cheap web host? Think again. The cost of hosting and maintaining a WordPress website is a bit more complex than “getting the cheapest price I can find”. From our newly unboxed Synthesis Managed WordPress Hosting blog, Mr. Morris analyzes these costs — the ones you know about, and the ones you might have missed — and explains what they mean for you, your site, and your business.
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The Bootstrapper’s Bible
Mr. Godin wrote this impressive little manifesto in 2004 stating, “There’s never been a better time to start a business with no money.” Seven years later, that statement may be even more true. Mr. Clark has said that, in many ways, building Copyblogger would be much easier today, with the rise of the sharing economy, etc. So take the tools in this free PDF and run them into 2012 and beyond.
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Why the iPad Works for Writing
Call me crazy, but if I wasn’t producing Internet Marketing for Smart People Radio, I’d run my entire working life from an iPad. No desktop, no laptop, just that gorgeous, single-tasking little solid-state tablet. Granted, not everyone can do this, but 90% of my work is done in a text editor and through email. Anyway, here’s a few good reasons why the iPad makes for a great writing environment. And, if you developers out there would make an all-in-one serious podcasting app for iOS, you got your first customer right here baby.
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The “5 A” Framework for Content Marketing Success
Frameworks are cool. They drop in place, and allow you to get to work on the things that matter, keeping you on course as you go along. Frameworks that build businesses are even cooler. The reason why should be obvious. Mr. Clark drops a content framework into place for you here, one that he’s been working out since the 1990s. No reason to spend a decade or more sweating to figure it out for yourself, he’s got you covered.
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A 5-Step Technique for Producing Ideas
Speaking of frameworks, how do you grab your ideas? Do you stare at a wall, or out the window, waiting, praying for a good one to come along? What if there were a systematic process for “producing” ideas? Turns out, there is. You can thank me later.
Did you miss anything on Copyblogger this week?
- The Truth About Making Money While You Sleep
- WordPress Hosting That Means Business
- How to be a World-Changing Writer
- What Does it Take to Write a Billion-Dollar Marketing Story?
- 3 Simple Ways to Turn Your Website Archive into Profitable Books and eBooks
- Seth Godin on When You Should Start Marketing Your Product, Service, or Idea
About the Author: Robert Bruce is Copyblogger Media’s Copywriter and Resident Recluse. Get more from Robert on Twitter and Google+.
Related Stories
- 7 Instructive Content Marketing Links
- 7 Content Marketing Articles Worth Reading
- 7 Hardboiled Content Marketing Links
7 Instructive Content Marketing Links
Posted on 12. May, 2012 by Robert Bruce in Blog, Small Business Internet Marketing, Small Business Marketing
This week on The Lede …
- Are Content Publishers Waking Up from Their App
DreamsNightmares? - An Email Marketing Autoresponder Schedule that Sells
- 3 Quick Tips To Conquering Your Fear of Public Speaking
- Does Your Domain Say “Trust Me?”
- Why “Freemium” Fails for Startups: 3 Business Lessons from the Band New Order
- 5 Basic SEO Truths We Can Learn from Star Wars
- Peter Shankman on the Value of an Audience
If you want to grab more useful links (than the seven we highlight here) every week, follow @copyblogger on Twitter.
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Are Content Publishers Waking Up from Their App Dreams Nightmares?
The honeymoon that content apps have enjoyed is finally over. Have you built the world’s greatest timer? That’s an app. Do you regularly publish useful, engaging and entertaining content online? That’s a website. Specifically, a mobile responsive website. We’re going to be hearing more stories like the one from this publisher. Heed the warning. Don’t waste your time building and maintaining a content app. Build one great website instead …
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An Email Marketing Autoresponder Schedule that Sells
An email autoresponder is one of the most valuable content marketing assets you can build. Sonia calls them the lazy marketer’s best friend, a mule of sorts with no need for rest or sustenance. Have you built yours? If not, here’s a great template for planning an email autoresponder that sells your product, service, or idea.
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3 Quick Tips To Conquering Your Fear of Public Speaking
I don’t know if that old stat about it being stronger than the fear of death is true, but public speaking sure gives most people the bad sweats. Whether you’ve got a quick speech coming up soon, or you gig regularly around the world, there’s some solid advice to be had in this article. Break a leg …
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Does Your Domain Say “Trust Me?”
It’s the backbone of every smart content producer’s toolbox. The domain name, the URL, the home base. You might be a very trustworthy person, but online, so much is riding on the first impression of that little address that pops up in search engines everywhere. At a glance, how trustworthy is your “name”?
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Why “Freemium” Fails for Startups: 3 Business Lessons from the Band New Order
Mr. Clark jumped on Forbes again this week, this time using a New Wave band’s troubled side business as a foil to expose the problems inherent in the freemium model. And then, Mr. Gardner (Copyblogger Media’s Chief Product Officer) riffed on it, making a case for content marketing as THE way to build a business. Attack of the executives, indeed.
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5 Basic SEO Truths We Can Learn from Star Wars
Can you guess what lines like “These are not the droids you’re looking for,” and “I find your lack of faith disturbing,” have to do with the basics of good SEO? I couldn’t. So I just read this great little article from Mr. Bartholomew instead.
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No, You Cannot “Borrow My Audience.”
Impassioned as ever, Mr. Shankman delivers a scathing response to an unsuspecting PR person’s request. This master class in the defining principles of good content marketing (disguised as a rant) should be forwarded to anyone looking for shortcuts, fast cash, easy money, or overnight success. Know, like, and trust. They’re harder to get to than they look, baby.
Did you miss anything on Copyblogger this week?
- If it Doesn’t Sell …
- 3 Ways to Fix Your Broken Marketing
- How to Craft an Offer That Can’t Be Refused
- 20 Mistakes that Will Undermine Your Call to Action and Cost You Sales
- 10 Ways Specificity Will Help You Build a Profitable Audience
- How to Attract a Buying Audience by Integrating Search, Social, and Content
About the Author: Robert Bruce is Copyblogger Media’s Copywriter and Resident Recluse. Get more from Robert on Twitter and Google+.
Related Stories
- 7 Smart Marketing Links You Can Thank Me For Later …
- 7 Content Marketing Articles Worth Reading
- 7 Hardboiled Content Marketing Links
7 Content Marketing Articles Worth Reading
Posted on 04. May, 2012 by Robert Bruce in Blog, Small Business Internet Marketing, Small Business Marketing
This week on The Lede …
- Stop Waiting to Be Picked
- Why Storytelling is the Ultimate Marketing Weapon
- Neil Patel’s Method for Finding Great Blog Content
- Three Reasons Why Every Smart Startup is a Digital Media Company
- 9 Books to Help You Read and Write Better
- Why Smart Authors are Cutting Amazon Out
- The Easiest Way to Boost Your Productivity
If you want to grab more useful links (than the seven we highlight here) every week, follow @copyblogger on Twitter.
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Stop Waiting to Be Picked
Expanding on Seth Godin’s “pick yourself” advice, Mr. Goins makes a compelling case for today’s writers to stop waiting and start building their own content platform. In this age, if you’re waiting to be picked, you’re playing a game that will, very shortly, no longer exist.
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Why Storytelling is the Ultimate Marketing Weapon
Here’s the deal — the power of storytelling is nearly limitless when it comes to influencing the human mind and soul. It’s how we were built. Facts and figures (excepting a few very specific industries and products) do not sell. Of course, the catch is, how do you tell a great story? You read Mr. Clark’s article here earlier today, didn’t you? That’s a good place to start …
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Neil Patel’s Method for Finding Great Blog Content
Is your company serious about publishing relevant, useful, and high-quality content? If you’ve been around here long enough, you know by now that it should be. But, like anything worthwhile, doing that is a lot harder than saying it. Allow Mr. Patel to help you find the resources you’ll need — if you don’t have the time, money, or energy to do it yourself.
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Three Reasons Why Every Smart Startup is a Digital Media Company
And, if you needed just a little more proof that producing your own media is not only good, but necessary for business online, Mr. Clark lays out three compelling reasons for you in this article for Forbes. Did you really think you’d win the entrepreneurial lottery? Now, you don’t have to …
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9 Books to Help You Read and Write Better
There’s only one title here I haven’t read, How to Write a Sentence by Stanley Fish. Which is odd, considering my obssession with one-liners. Anyway, the others are all worth your time, particularly How to Read a Book by American philosopher Mortimer J. Adler. You’ll never read the same way again …
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Why Smart Authors are Cutting Amazon Out
Many independent writers seem to have an aversion toward viewing entrepreneurship as a core responsibility of their work. Like it or not, it’s the way things are. But, is giving Amazon or iTunes agency over your future any better than trying to win the big publishing lottery? This brings us right back to the crucial importance of developing your own content platform. Or, as Ms. Trunk expresses it, the [email] list matters more than the advance.
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The Easiest Way to Boost Your Productivity
What’s your professional time worth? How do you feel when you’re not being paid for that time, when you’re just logging hours that will ultimately benefit someone else? The answer to that question — and the useful 2-step process Mr. Dooley provides — will likely make you more productive. Like, right now.
Did you miss anything on Copyblogger this week?
- A Ridiculously Simple Way to Get More Revenue and Build Your Audience
- Chris Garrett Joins Copyblogger Media as VP of Educational Content
- How to Find and Write Benefits that Turn Online Prospects into Buyers
- Traditional Advertising is Truly Dead
- How the Explosion in Online Education can Revolutionize Your Business
- 7 Timeless Business Lessons You Can Learn from Hollywood Screenplays
About the Author: Robert Bruce is Copyblogger Media’s Copywriter and Resident Recluse.
Related Stories
- 7 Instructive Content Marketing Links
- 7 Hardboiled Content Marketing Links
- 7 Links That’ll Make You a Better Writer and Online Marketer
7 Hardboiled Content Marketing Links
Posted on 27. Apr, 2012 by Robert Bruce in Blog, Small Business Internet Marketing, Small Business Marketing
This week on The Lede …
- The Ultimate Conversion Optimization Reading List
- The Tao of “No”
- Why We Share Content Online
- Agile Content Marketing: How to Grow an Audience that Grows Your Business
- The Perfect Marketing Strategy for Soap, Soda, and Startups
- The Marketer’s Guide to Google Plus
- Freedom Is Blogging In Your Underwear
Want to grab more useful links through the week? Follow @copyblogger on Twitter.
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The Ultimate Conversion Optimization Reading List
Leave it to Mr. Eisenberg to provide a conversion resource that anyone in this business can benefit from. This is not merely a reading list, it’s a reading list compiled by a master of the craft that will provide you with a solid foundation in “the sciences and disciplines of web site optimization.”
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Agile Content Marketing: How to Grow an Audience that Grows Your Business
If you’ve ever wondered what your content strategy has in common with the way stand-up comedians develop their acts, this one’s for you. Hint: it’s no joke.
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The Tao of “No”
If you have a difficult time saying “no,” I suggest you say “yes” to the powerfully simple advice Ms. Heyward delivers in this article.
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Why We Share Content Online
It’s possible to formulate reasonable conclusions as to why certain content gets spread around online through simple observation. In this article, Ms. Seiter commits to taking those conclusions even further … by naming them. Hint: it’s all about ourselves.
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The Perfect Marketing Strategy for Soap, Soda, and Startups
Content marketing wasn’t invented yesterday. Try decades ago, before scrappy startups were publishing useful, relevant, entertaining content to the web — before there was a web. In his Forbes.com debut, Mr. Clark tells a fascinating story of a Depression-era company with a big marketing problem, and how they solved it.
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The Marketer’s Guide to Google Plus
Don’t fear the hype. Google+ is (and will remain) an inevitable part of your content marketing strategy. Use this exceedingly useful post from Mr. Bulygo to setup, optimize, and benefit from a Google+ page for your product or service.
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Freedom Is Blogging In Your Underwear
This is not a review (or even an endorsement) of Mr. MacLeod’s new book. I haven’t yet read it. It’s more an endorsement for much of what Mr. MacLeod has already done. You see, when I was struggling to figure out this online thing years ago, he was there for me, on his site, giving it all away. I’ve never met the man, but he’s still here, still delivering wisdom, strategy, and delight. So, if this “little love letter to the blogoshpere” is even half as good as what he’s done already, I’ll put my money down for it. If you make and publish content online, I think you should too.
Did you miss anything on Copyblogger this week?
- 5 Steps to Getting More Targeted Website Traffic with SEO Copywriting
- How Doctor Who Can Help You Craft a Timelessly Engaging Marketing Message
- The Most Effective (And Fun) Foundation for Your Business
- Four WordPress Themes for Building a Powerful Content Platform
- How to Discover Your Hidden Remarkable Benefit
About the Author: Robert Bruce is Copyblogger Media’s Copywriter and Resident Recluse.
Related Stories
- 7 Content Marketing Articles Worth Reading
- 7 Links That’ll Make You a Better Writer and Online Marketer
7 Links That’ll Make You a Better Writer and Online Marketer
Posted on 21. Apr, 2012 by Robert Bruce in Blog, Small Business Internet Marketing, Small Business Marketing
This week on The Lede …
- The Secrets Behind Content With 10,000+ Shares
- Why LinkedIn Will Outlive Facebook
- The 9 Most Creative Marketing Uses of Pinterest
- The Gory Details of a WordPress Blog Hacking Nightmare
- How to Create Time When You Don’t Have Enough
- David Ogilvy’s 7 Tips for Writing Copy That Sells
- Storytelling Advice from Billy Wilder
If you want to grab more useful links (than the seven we highlight here) every week, follow @copyblogger on Twitter.
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The Secrets Behind Content With 10,000+ Shares
Every online publisher dreams of the viral hit. We’ve all heard the stories of the last decade — a single piece of content that launched a business or a career. Though the complete knowledge of what makes something spread on an astronomical level is still buried deep in the human mind, there are some proven principles that can be applied to the words we write. Principles that, by the way, also make for great content marketing in general …
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Why LinkedIn Will Outlive Facebook
My utter lack of interest in Facebook aside, Mr. James makes a fantastic case for why LinkedIn has a shot at staying around much longer than some of the other big social networking sites. It has to do with an entirely unsexy positioning in the market. It also provides (indirectly) yet another important lesson in the kind of content and services that a great number of customers — in any industry — need and want.
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The 9 Most Creative Marketing Uses of Pinterest
It’s usually never a good idea to simply cut and paste the tactics from one successful project or campaign into another. It’d be cool if that’s how strategy worked, alas. Different platforms require different approaches. You need to observe, understand, and then execute a plan — in context. Mr. Ifeanyi displays a handful of great Pinterest marketing campaigns here, from companies that have taken the time and effort to understand where they are campaigning.
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The Gory Details of a WordPress Blog Hacking Nightmare
Yes, it can happen to you. No, that’s not a scare tactic, it’s a fact. I think that’s all I’ll say about this, go ahead and click, if you dare.
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How to Create Time When You Don’t Have Enough
Excuses. We love them. Generally, we’d rather spend our hours coming up with new ones, than finding ways to overcome our difficulties. Time is one of those resources that suffers most from our excuses. And it is, of course, our most valuable resource. Mr. Babauta tells the story of his problems with “finding the time,” and in the telling, how he found more to get done what he needed to do.
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David Ogilvy’s 7 Tips for Writing Copy That Sells
If you hold the opinion that I link too much to Ogilvy-related content here in The Lede, consider yourself fortunate that my little weekly page is not Ogilvy-only. If you know him, you probably can’t get enough of him. That’s largely because so much of his advice about copywriting and content is so damn useful and useable. Well, forgive me, but here are 7 more from the gentleman advertiser. And Bob’s your uncle.
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Storytelling Advice from Billy Wilder
From one of the greatest writer/directors that Hollywood ever had the honor to work for, a little list that could double as a series of Tweets. Sometimes it takes a legend’s pen to make us believe that the obvious is true.
Did you miss anything on Copyblogger this week?
- 58 Ways to Create Persuasive Content Your Audience Will Love
- Putting the Social Back into Social Media: 40 Ways to Build a Loyal Audience
- Announcing the Winner of the Email Subject Line Copywriting Contest!
- The 7 Bad Habits of Insanely Productive People
- How to Make a Living with Premium Content (Updated for 2012)
About the Author: Robert Bruce is Copyblogger Media’s Copywriter and Resident Recluse.
Related Stories
7 Content Marketing Links You Shouldn’t Leave Home Without
Posted on 13. Apr, 2012 by Robert Bruce in Blog, Small Business Internet Marketing, Small Business Marketing
This week on The Lede …
- The 7 Deadly Sins Of Content Promotion
- 10 Blogging Lessons from Seth Godin
- Email (Still) Kills the Social Networking Star
- The Marketing Organization of the Future
- How Passion Created 500,000 Profitable Fans
- The 2 Most Common Content Strategy Pitfalls
- Content Marketing Case Study: A 40% Boost in Revenue
If you want to grab more useful links (than the seven we highlight here) every week, follow @copyblogger on Twitter.
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The 7 Deadly Sins Of Content Promotion
Content can take you a long, long way in your business goals. But, just like a bad weekend in Vegas, its power can also lure you into some practices that can leave you destitute and confused. Allow Mr. Sammy to guide you through those potential thickets.
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10 Blogging Lessons from Seth Godin
Seth. Blogging. Advice. List. Mr. Patel is hitting all the hot buttons of readability in this supremely useful post, highlighting his observations of just how Mr. Godin does it.
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How Dan Wieden Came Up With “Just Do It”
Ms. Conradt retells the unusual story of one of the most famous advertising slogans ever written, a good example of the Content Crossroads approach to creativity. Sitting down and sweating blood is not a pleasurable way to create. It’s also not very effective. Keep your eyes (and ears) open to the passing world around you. Make connections. Write it down. Prosper.
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The Marketing Organization of the Future
In this short, powerful interview, Douglas Rushkoff speculates (correctly) how marketing will work in the near future. Hint: some of us are already there. When should you start marketing? If you’re in the business of selling products, services or ideas, you already are marketing … for better or worse.
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How One Man’s Passion Created 500,000 Profitable Fans
On behalf of Entreproducer.com, I cornered Mr. Rowse for a quick and interesting interview about how he built a massive audience and a growing business — from scratch — by listening to his audience and publishing content relevant to their needs and interests. And it’s probably not the site you’re thinking of …
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The 2 Most Common Content Strategy Pitfalls
Ms. Kissane hits a universal nerve with these two pitfalls. The first will ultimately determine how much revenue potential you’ve got. The second, whether you’ll continue with your content strategy at all.
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Content Marketing Case Study: A 40% Boost in Revenue
What if you could peer into the specifics of a professional content campaign that generated actual results, actual revenue? I’ll give you at at least two immediate ways to do so: 1. Read and observe copyblogger.com closely (it’s no secret that we practice what we teach by practicing while we teach), 2. Read Mr. Kirkpatrick’s case study linked above.
Did you miss anything on Copyblogger this week?
- Why Your Marketing is Missing the Mark (And How You Can Fix It)
- The Secret to Landing Pages That Sell? Understand Your Unique Star …
- How to Increase Traffic and Revenue by Writing for Fewer Readers
- 5 Lessons in Creativity on the Return of Ze Frank
About the Author: Robert Bruce is Copyblogger Media’s Copywriter and Resident Recluse.
7 Must Read Content Marketing Links
Posted on 07. Apr, 2012 by Robert Bruce in Blog, content marketing, Small Business Internet Marketing, Small Business Marketing
This week on The Lede …
- 44 Must Read Resources on Content Marketing
- 10 Reasons Why We Love Making [and Reading] Lists
- How to Create a Successful Editorial Calendar
- The Dirty Little Secret Of Overnight Success
- How To Optimize Your Twitter Marketing
- The Upside of Being Ordinary And Obvious
- Jason Fried on Marketing Through Sharing
If you want to grab more useful links (than the seven we highlight here) every week, follow @copyblogger on Twitter.
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44 Must Read Resources on Content Marketing
We could wrap The Lede this week with this link alone. Broken up into useful categories like “How To Spread Your Content”, “ROI of Content Marketing”, and “Content Marketing Ideas”, Mr. Work and Mr. Siu will keep you reading and learning for a good week. At least.
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10 Reasons Why We Love Making [and Reading] Lists
Another great list on why we love lists. As Mr. Clark would say, “Metafabulous”. Though it continues to be despised, maligned, and reviled by those concerned more with their pseudointellectual pedigrees than with what actually works in human communication, the humble list carries on. It’s been a faithful literary workhouse for thousands of years, and will continue to be until the day we all stop reading.
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How to Create a Successful Editorial Calendar
One of the most challenging aspects of any good content marketing driven business is … the content plan. If you don’t think it through, you can easily end up veering off topic, writing randomly, and confusing your audience. An good editorial calendar can go a long way toward avoiding this, and this article goes a long way toward setting one up.
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The Dirty Little Secret Of Overnight Success
We are, as a culture, addicted to the myth of The Overnight Success. We all know that it’s a myth, but we persist in our belief. Let this article by Mr. Linkner sink in, and be a comforting reminder that you are not alone in your long struggle to make something great.
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How To Optimize Your Twitter Marketing
Ms. Buyer offers an extremely useful article on the basics of getting it together on Twitter. Some of this will be elementary to you, some might be old hat. Either way, it’s a good mini-refreshment course on how to get found on The Little Blue Bird site.
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The Upside of Being Ordinary And Obvious
I love this article. By taking the side of the audience first, Mr. Bhargava makes a good case against content that favors the tricky, the clever, and the merely amusing. The ordinary and the obvious — though not necessarily sexy — sell.
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Jason Fried on Marketing Through Sharing
In my opinion, best link of the week. Watch this three times. Put it into practice. If you get this, you get content marketing. If you get content marketing, you win.
Did you miss anything on Copyblogger this week?
- The Copyblogger “Secret” to Creating Better Content
- Case Study: How to Breathe New Life into Your Tired Old Blog
- Is Pinterest Traffic Worthless?
- 5 Harsh Realities of Making a Living Online
- The 5 Types of Prospects You Meet Online, and How to Sell to Each of Them
About the Author: Robert Bruce is Copyblogger Media’s copywriter and resident recluse.
7 Practical Marketing Productivity Links
Posted on 31. Mar, 2012 by Robert Bruce in Blog, Small Business Internet Marketing, Small Business Marketing
This week on The Lede …
- When Should We Add Marketing?
- The Best Procrastination Tip Ever
- Take a Hot Shower. Get Creative.
- Want More Social Shares? Don’t Ignore These 3 Things …
- The 13 Minute, 33 Second Website
- 20 Days to a High-Quality, Highly-Engaged Twitter Following
- One Piece of Indispensable Writing Advice
If you want to grab more useful links (than the seven we highlight here) every week, follow @copyblogger on Twitter.
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When Should We Add Marketing?
Mr. Godin’s answer to this question is simple, but not easy. He argues that the age we now inhabit has turned the tables on the discipline of marketing products, services, and ideas. The Mad Men are gone, as is the way they brought products into the public eye.
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The Best Procrastination Tip Ever
“Your first thought as you look at this article will be, ‘I’ll read this later.’ But don’t. Let the urge to switch to a new task pass. Read this now. It’ll take you two minutes. It’ll save you countless hours.” With those words, Mr. Babauta opens a deceptively simplistic article on how to stop procrastinating. Right now.
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Want More Social Shares? Don’t Ignore These 3 Things …
Heeding the advice in this article from Ms. Jones can 1. gain you readers, and 2. save you time. That’s really all that needs to be said about it, in my estimation …
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Take a Hot Shower. Get Creative.
It’s an old trick that’s been furthering the careers of writers everywhere since the invention of modern plumbing: If you’re stuck on the page, get in the shower. Ms. Iezzei explores this and a few other useful creativity “hacks” in this interview with Jonah Lehrer.
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The 13 Minute, 33 Second Website
In a quick and practical video, Ms. Wilson shows how she created her own custom business website in just a few minutes with the Prose theme for WordPress. Oh, and she didn’t need to touch a line of code to do it …
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20 Days to a High-Quality, Highly-Engaged Twitter Following
Just starting on Twitter? Mr. Patel — in his usual thorough fashion — has laid out a specific plan, on a specific timeline, in order to acheive a specific goal from your prescence on Twitter. Got 20 days?
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One Piece of Indispensable Writing Advice
Mr. Goins delivers with this sophisticated writing plan that “works anywhere, at anytime” and — I would add — for any writer. At its core, the work of a writer really only comes down to one thing, and this is it.
Did you miss anything on Copyblogger this week?
- The More Informative Your Content …
- How to Build Point-and-Click Mobile Responsive Websites With WordPress
- A Fool-Proof Formula for Easily Creating Compelling Content
- The Myth of Mobile Content Marketing
- 14 Ways to Build Strategic Relationships With the Who’s Who of Social Media
- The Procrastinator’s Guide to Creating a Cover Image for Your Facebook Timeline
- Why You Should Build an Audience Before You Build a Business
About the Author: Robert Bruce is Copyblogger Media’s copywriter and resident recluse.
7 Savvy Copywriting and Marketing Links
Posted on 24. Mar, 2012 by Robert Bruce in Blog, content marketing, Copywriting, Small Business Internet Marketing, Small Business Marketing
This week on The Lede …
- ‘Damn Good Advice’ From One Of The Real Mad Men
- The Power of Short Copy in the Internet Age
- 3 Reasons Why Online Advertising Sucks
- The Un-Cool Virtue That Defines Entrepreneurship
- How to Boost Sales by Offering Less
- What Really Makes Content Marketing Work
- How to Become the Best in Your Field
If you want to grab more useful links (than the seven we highlight here) every week, follow @copyblogger on Twitter.
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‘Damn Good Advice’ From One Of The Real Mad Men
Though traditional advertising has had its day, the legendary Mr. Lois lays down a few true gems in this short interview, pushing his new book. Chief among his advice is “The word must come first.” It’s the copy that potential buyers remember, think about, and act on. True in the days of the Madison Avenue men, true in the age of delivering persuasive content over time …
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The Power of Short Copy in the Internet Age
Though there’s a time and a place for long copy, my heart and mind will always turn first to the laconic phrase. We’re working in a world where — to paraphrase Mr. Brogan — everyone lives in a 3 inch screen. Do not turn away from marketing through brevity. That is all.
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3 Reasons Why Online Advertising Sucks
Mr. Clark is never one to shy away from a worthwhile argument, and in this article, he opens up a discussion around the strangely popular online advertising model that many startups cling to. If you want to make a living from publishing your work online, advertising is the worst model around. Here’s why …
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The Un-Cool Virtue That Defines Entrepreneurship
So much of what we want to accomplish needs to be done when nobody is looking. Applause feels good, but it never delivers on its promise. There is a virtue that, when developed, can make all the difference. Do you have it?
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How to Boost Sales by Offering Less
With apologies to its residents who may be reading this, Las Vegas — to me — is overwhelming. I’ve only been there once, on The Strip, and it all seemed just too much. But then, if you stripped away The Strip, it wouldn’t be Vegas right? Turns out, the opposite is true of your landing pages …
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What Really Makes Content Marketing Work
Ms. Simone snuck this one past me. I love her no-nonsense approach to this short interview, delivering more value in a few lines that the Internet knows what to do with. If you’re just getting to know Sonia, read it, then spend some time catching up with one of best content writers and thinkers working online today.
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How to Become the Best in Your Field
There seems to be a thread of “less is more” running through The Lede this week. I’d like to say I planned it that way, but … anyway, Mr. Newport solidifies his arguments for true mastery with this short case study of a Chess Master and Economist. Rather, a former Chess Master and current Economist. If you want to be the very best in your field, you’re going to have to make a few difficult decisions …
Did you miss anything on Copyblogger this week?
- 1,000 Words Can Make You Immortal
- How to Use Webinars to Create Great Relationships with Prospects and Customers
- 5 Ways to Get More Traffic with Content Marketing
- Copywriting Contest: Write the Best-Performing Subject Line and Win
- How to Craft an Exciting Marketing Message … Even for a Boring Product
- Snag this Content Marketing Course from Brian Clark (Free for the Next Four Days)
About the Author: Robert Bruce is Copyblogger Media’s copywriter and resident recluse.
7 Writing Links Worth Reading
Posted on 10. Mar, 2012 by Robert Bruce in Blog, Small Business Internet Marketing, Small Business Marketing
This week on The Lede:
- 30 Dr. Suess Quotes that Can Change Your Life
- How to Read 300% Faster in 20 Minutes
- The Best Way to Pursue Your Life’s Work
- 4 Simple Ways to Secure (and Maintain) Your WordPress Website
- The Decline of Traditional Media
- Seth Godin’s 2012 Reading List
- How to Tell Stories on Twitter
If you want more useful links than the seven we highlight here every week, follow @copyblogger on Twitter.
And, because I’m at SXSW and too drunk busy, please enjoy these commentary-free links.
30 Dr. Suess Quotes that Can Change Your Life
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Seth Godin’s 2012 Reading List
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The Best Way to Pursue Your Life’s Work
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How to Read 300% Faster in 20 Minutes
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How to Tell Stories on Twitter
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4 Simple Ways to Secure (and Maintain) Your WordPress Website
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The Decline of Traditional Media
Did you miss anything on Copyblogger this week?
- Traditional Advertising Works Great …
- The 10-Minute Technique to Becoming a More Productive Writer
- 15 Grammar Goofs That Make You Look Silly
- 21 Warning Signs You’re Becoming a Social Media Snob
- 3 Simple Storytelling Methods That Can Do Your Selling For You
- How to Turn Interested Prospects into Lifelong Customers Through “Youtility” Marketing
About the Author: Robert Bruce is Copyblogger Media’s copywriter and resident recluse.
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