Link-building-tips | Small Business Marketing & Business Acceleration

Stop Building Worthless Links!

Posted on 05. Jun, 2011 by Jeffrey Smith in Blog, Building the Right Type of Links, link-building-strategies, link-building-tips, Small Business Internet Marketing, Small Business Marketing

While link building is an important for SEO, the million dollar question is, are your building the right type of links for your website? The truth is, not all links are good for your website and not all links are created equal. Depending on (1) your website (2) the keywords (3) your competition and (4) the resources you have available to leverage ultimately increase or decrease the amount of effort required.

Are you building the right type of links?

If you’re going to build links, then BUILD THE RIGHT TYPE OF LINKS and keep in mind that the quality of the link is far more important than quantity. To assign a metric of link strength using a logarithmic scale (like PageRank), a link from a PR 4 is 5 times more powerful than a PR3, a link from a PR 5 is 5 times more powerful than a 4 and so on (moving up or down the scale).

Link Quality Over Quantity

Keep in mind that PageRank is not the only metric for links; there are multiple metrics that are equally as important for link building (which we will discuss briefly in this post). Also, relevance and trust are equally as important to pass along the proper type of citation.

While link diversity is important, link quality over quantity should be your preferred tactic for “creating lift” to propel rankings to the top of the search engine result pages (SERPs).

Allow me to elaborate, link quality can be segmented by various metrics such as:

Page Rank (Google).
ACRank (Majestic SEO).
Age (Trust/Authority).
Number of inbound links to page (providing link).
Number of outbound links from the page providing the link.
Duration of the link (temporal, cyclical, static/permanent, etc.).
Topicality (is the link provided from an on topic or off topic site).
Trust of the domain providing the link (Neighborhood).
Velocity (gaining or losing too many links at once).

Those are mostly off page considerations, but you also need to consider on page SEO elements such as:

Is there sufficient supporting internal links with the preferred anchor text to the landing page?
Is your landing page over-optimized or under optimized?
Is the primary keyword reflected in the title, URL, H1 and on the page in the first paragraph in the body area to signify contextual relevance?
Is the landing page canonicalized or are there parameters in the URL splitting the link equity?
Are you linking out excessively from the landing page in essence bleeding out ranking factor?
If the content themed and supported by other supporting “semantic” articles?
How old is the page, the site?

Depending on where you are at in the stage of your website (new, aging, seasoned, etc.) will determine the type of link building strategy you can implement.

My Two Cents

To create a hypothetical circumstance from a combination of metrics above, imagine you have a new domain with no trust and until now you have only gotten hundreds of low quality “noise” type links (such as article directories or pages without Pagerank, rankings themselves in search engines or trust); what would your site benefit from the most?

In this exchange a few high PR links from a neutral or themed website (preferably a segment from an .edu site on the subject), an editorial piece in a newspaper (website) whose links pass trust or links from a source like PRweb.com for a press release are all ideal for a website in this phase of development.

On the contrary, if you have a seasoned domain that is stuck on page 3 for your keyword and need to build links to your category or supporting pages to push that ranking factor up from internal pages to your primary landing pages or categories (which in turn can rank other pages), then in this scenario you won’t need high PR links, just IP diversity and citation from various online sources (blogs, directories, article marketing, etc.).

With SEO, there is a time and place for everything, if coordinated properly. I am not saying that a link without Pagerank or trust is worthless; I am merely saying that depending on the keywords you target, you will have to create a more robust link profile.

Why not get 10 links that are equivalent to 1000 links from off topic sources? You may have to get creative with your approach, such as offer to guest post, call an editor of a magazine, newspaper, or ezine and see if they’re open to writing a piece (if you provide an expert angle or sorts to the story), etc.

The point is, mix it up but don’t get carried away on the noise, find links that count and use the right tool for the right job. In case you need to get started, here is a quick resource for strong directories that have Pagerank, age and trust. Or, if you are out of ideas, here is a post on other ways to build links to think outside the box.

More Resources

Here are links to previous articles on link building from SEO Design Solutions.

If you enjoyed this post, then do the right thing and share this with others on Twitter, Facebook or the web.

Enjoy!

Link Building Tips For Twitter

Posted on 01. Jun, 2011 by Guest Post in Blog, link-building-tips, Small Business Internet Marketing, Small Business Marketing, Twitter

Twitter is one of the best places to network and connect with other users, especially key players, in your niche. With a little work and consistency, you can help build your rankings and increase your reach across the Web. It’s very unlikely that you will get a response from each prospect, so be sure to set realistic goals.

Link Building Tips for Twitter

Remember that the greater quality of content you produce, the more top influencers will be willing to link to you. These 4 tips will help you find and connect with top Twitter influencers in your niche in order to get quality links to your content.

Do Your Research

You’ll need to know the Twitter accounts for the top ranking users in your niche. To do this, you can use a Twitter directory like Twellow to see who those top users are. Find the category and/or subcategory that corresponds to your niche, for example if you run a psd to css company website so we were looking at the design niche. From here you’ll able to see all users listed by follower count. This is your chance to connect with top influencers who may be interested in your content. Since your goal is to get retweets or even a website backlink, you should focus on non-celebrity accounts.

Twitter Research

Remember that most celebrities will more than likely not respond to any type of interaction or pitches from non-celebrity accounts, so you’ll need to weed them out. Unfortunately, there is no way to hide celebrity accounts on Twellow, so you’ll have to do a little browsing and find the top 10-20 non-celebrity accounts. It’s a good idea to follow and pay attention to these accounts on a regular basis. Create a private Twitter list and add them to it so that you don’t miss out on what they’re sharing. If they tweet something you like, retweet it. If they ask a question or say something interesting, respond back. While it’s important to interact with them as much as you can, don’t overwhelm or crowd them.

Follow The Lead

As you know, most top influencers on Twitter only follow a small percentage of users, compared to how many users they actually have. So, you can be sure that the users they’re following are just as influential and important. It’s a good idea to go through their following list to see if there are others in your niche that you might be able to network with as well. Again, add them to your private list and follow, retweet and interact with them as much as you can. Eventually, you’re sure to get the attention of some of these users and they’ll interact with you in return.

Twitter Search

Twitter’s own search engine is an excellent content and user finding tool; you can search for hashtags and keywords. Of course, you can also use the search bar right on the official Twitter website; the choice is yours. Twitter Search lets you do advanced searches, while the search on Twitter.com is very basic.

Try searching for hashtags or keywords related to your niche and see what comes up. On Twitter you may get some “people results” for your search as well and you might want to follow some of those users. With both tools you’ll be able to see who is tweeting about your niche. Check out their profiles and see if they are someone you may be able to network with.

twitter search

Twitter Lists

Another great feature provided by Twitter is the ability to create lists and subscribe to lists created by other users. A tool like Listorious is great for searching for Twitter lists as well as users. Since lists are created manually, you can be sure that a lot of care was taken to put together a great list of Twitter users related to the corresponding keyword. Trying doing a search for lists related to your niche to find top influencers to connect with. Listorious lets you see how many people are on the list and see how many followers it has. The more followers a list has, the better. As you find users that you’re interested in connecting with, add them to your own private list.

Twitter Lists

After using these 4 methods to find influencers to network with and possibly get to link to your content, be sure that you’re consistent. You don’t have to interact with them everyday, but 2-3 days a week will work wonders and help you build great relationship. As your relationships grow, you’ll become a trusted source, which will hopefully lead to the quality backlinks and retweets that you’re looking for.

This was a post by Lior Levin who works for theapplicants, an applicant tracking software company.

Link Building Tips For Twitter

Posted on 01. Jun, 2011 by Guest Post in Blog, link-building-tips, Small Business Internet Marketing, Small Business Marketing, social media tips for link building, Twitter

Twitter is one of the best places to network and connect with other users, especially key players, in your niche. With a little work and consistency, you can help build your rankings and increase your reach across the Web. It’s very unlikely that you will get a response from each prospect, so be sure to set realistic goals.

Link Building Tips for Twitter

Remember that the greater quality of content you produce, the more top influencers will be willing to link to you. These 4 tips will help you find and connect with top Twitter influencers in your niche in order to get quality links to your content.

Do Your Research

You’ll need to know the Twitter accounts for the top ranking users in your niche. To do this, you can use a Twitter directory like Twellow to see who those top users are. Find the category and/or subcategory that corresponds to your niche, for example if you run a psd to css company website so we were looking at the design niche. From here you’ll able to see all users listed by follower count. This is your chance to connect with top influencers who may be interested in your content. Since your goal is to get retweets or even a website backlink, you should focus on non-celebrity accounts.

Twitter Research

Remember that most celebrities will more than likely not respond to any type of interaction or pitches from non-celebrity accounts, so you’ll need to weed them out. Unfortunately, there is no way to hide celebrity accounts on Twellow, so you’ll have to do a little browsing and find the top 10-20 non-celebrity accounts. It’s a good idea to follow and pay attention to these accounts on a regular basis. Create a private Twitter list and add them to it so that you don’t miss out on what they’re sharing. If they tweet something you like, retweet it. If they ask a question or say something interesting, respond back. While it’s important to interact with them as much as you can, don’t overwhelm or crowd them.

Follow The Lead

As you know, most top influencers on Twitter only follow a small percentage of users, compared to how many users they actually have. So, you can be sure that the users they’re following are just as influential and important. It’s a good idea to go through their following list to see if there are others in your niche that you might be able to network with as well. Again, add them to your private list and follow, retweet and interact with them as much as you can. Eventually, you’re sure to get the attention of some of these users and they’ll interact with you in return.

Twitter Search

Twitter’s own search engine is an excellent content and user finding tool; you can search for hashtags and keywords. Of course, you can also use the search bar right on the official Twitter website; the choice is yours. Twitter Search lets you do advanced searches, while the search on Twitter.com is very basic.

Try searching for hashtags or keywords related to your niche and see what comes up. On Twitter you may get some “people results” for your search as well and you might want to follow some of those users. With both tools you’ll be able to see who is tweeting about your niche. Check out their profiles and see if they are someone you may be able to network with.

twitter search

Twitter Lists

Another great feature provided by Twitter is the ability to create lists and subscribe to lists created by other users. A tool like Listorious is great for searching for Twitter lists as well as users. Since lists are created manually, you can be sure that a lot of care was taken to put together a great list of Twitter users related to the corresponding keyword. Trying doing a search for lists related to your niche to find top influencers to connect with. Listorious lets you see how many people are on the list and see how many followers it has. The more followers a list has, the better. As you find users that you’re interested in connecting with, add them to your own private list.

Twitter Lists

After using these 4 methods to find influencers to network with and possibly get to link to your content, be sure that you’re consistent. You don’t have to interact with them everyday, but 2-3 days a week will work wonders and help you build great relationship. As your relationships grow, you’ll become a trusted source, which will hopefully lead to the quality backlinks and retweets that you’re looking for.

This was a post by Lior Levin who works for theapplicants, an applicant tracking software company.

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