Content Marketing for In-Person Events: 15 Ways to Extend Your Reach
Posted on 12. Apr, 2012 by Joe Pulizzi in Blog, content marketing, content marketing world, Events, Junta42 Events, Small Business Internet Marketing, Small Business Marketing
Last month we talked about public speaking and presenting tips for business and professional speakers. The response to this post was excellent, but I received a number of comments from corporate event producers on how they could effectively extract content from an event to drive pre- and post-content marketing efforts.
According to CMI/MarketingProfs B2B Content Marketing research, 56% of companies hold some kind of education-based customer or prospect event during the year. Events are a treasure trove of content marketing opportunities, but unfortunately, many companies don’t make the most of capturing content throughout the life of the event. Here’s some strategies and tactics (in no particular order) to help extract the most content from your customer or prospect event, giving you the ability to drive your content marketing efforts throughout the year.
- Twitter and Hashtags – Be sure that all speaker presentations display both the speaker’s Twitter sign and the hashtag (i.e., #cmworld) for the event on as many slides as possible. This promotes customer and prospect sharing.
- Wi-Fi Access – First, make sure Wi-Fi is free, available and fast. Second, make sure you post the access code and directions in as many places as possible. You’d be surprised the number of events that only discuss Wi-Fi access at the beginning of the event and then never mention it again. You want people to share the event content, right? If so, give them the tools to do so.
- Report on Your Own Conference – Make sure you cover your own conference with your own reporters and journalists. I’m shocked by the number of events I go to where a content creator from the sponsoring company is not in the room to help tell and shape the speaker’s story. Also, your event is PRIME TIME to get customer quotes, testimonials and feedback. Have a roving reporter go around and get that on tape (and get their permission sign off in the process).
- Scheduling Speaker Interviews at the Event – As part of all speaker deals, make sure they are aware that you wish to interview them immediately after their presentations. After they finish with conversations following their talk, pull them aside for two conversations: first, have them share their take on the conference (for use as a testimonial) and second, have them share the core concept with a few examples from their presentation that you can use in a conference follow-up post.
- Move Away from the Normal Event – Think about mixing up your format to gather better content assets and engagement. Here are 20 different types of conference formats that may work.
- Cater to the Blogger Community – SXSW did a fantastic job catering to the bloggers their with the Samsung Blogger Lounge, a place where bloggers could meet and, most importantly, charge their devices. If you don’t have a blogger lounge, make sure you know who the bloggers are and give them access to pretty much whatever they need.
- Market All Year Long – The biggest mistake I see corporate events make is that they don’t start marketing the event until just a few months before the event. With Content Marketing World, we start marketing for the next event as soon as (or even before) the next one is complete. If you can convince your staff that event marketing actually never starts or stops, but is in continual motion, you’ll be MUCH better off.
- Develop a Content Platform – In the same spirit as #7, if your goal is truly to be a leading thought leader in your space, then you should be developing THE content platform for your event. That means creating content EVERY day, just like we do at CMI or they do at SXSW (note that even though the event just finished, SXSW continues to create fresh, relevant content that is in line with their event EVERY day. They also send copies of SXSW – The Magazine to core attendees throughout the year.)
- Record the Presentations – Make a decision whether you are going to live stream the content, or record and post after the event…but regardless, record them (all of them). It saddens me that the majority (yes, majority) of conferences I attend still do not videotape their sessions. Unbelievable. Have a plan ahead of time for how you are going to use the assets.
- Engage Your Speakers in Content Creation – Many of your speakers love to share with their audiences that they are speaking at your event, but they may need some prodding. Make sure you continually reach out to them with exciting event news that will give them ammunition to blog or tweet.
- Q&A with Speakers – For the most part, speakers will be happy to complete email Q&A’s or even podcast interviews with you for promotion on your site. Prepare this in advance and make it a part of your editorial calendar for the event.
- Slideshare Mashups – Why not take the content from the event and put a visual spin on it leveraging Slideshare. One very successful piece of content (50,000+ downloads) came from this social media predictions package (many of the contributors were Content Marketing World speakers).
- Create Conversations Online - Give people the tools to chat and schedule meetups before the event begins. Leverage your Facebook and LinkedIn event pages, as well as post listings on Plancast and Lanyrd.
- Leverage Live Event Tweeting - Rachel Foster details multiple ways to leverage twitter with live tweeting and wrap ups distributed via Twitter post-event.
- Event Videos that People Want to Share – For Content Marketing World, our goal was to create a video that people would want to view and share beyond the event (see our 2011 event video below). Exact Target also does a great job of this with conference videos that are humorous and beyond shareable (this video of Joel Book is priceless).
What additional ways have you used that work?
The original post is titled Content Marketing for In-Person Events: 15 Ways to Extend Your Reach , and it came from The Content Marketing Revolution .
10 Things You Need to Know about Content Marketing World 2012
Posted on 28. Mar, 2012 by Joe Pulizzi in Blog, content marketing, content marketing world, Junta42 Events, Small Business Internet Marketing, Small Business Marketing
So, I haven’t talked about Content Marketing World 2012 at all since we announced the dates back in November. It’s been a struggle. 
Since we have just a few days left until our early bird rate (saving $300) is gone (expires 3/31), I felt that now was the time to shoot everyone update and try to persuade you to come to Content Marketing World (if you are not already persuaded) – September 4-6 at the Columbus Convention Center in Columbus, Ohio USA.
I’m excited that we already have some amazing marketing executives signed up from companies like Level 3, SAS, IBM, Majestic Steel, Deloite, UBM, Caterpillar, Cisco Systems, CME Group, University of Phoenix and more.
In no particular order, here are 10 things I’m excited about when it comes to #cmworld 2012:
- Amazing brands telling their stories – Last year, our attendees loved the fact that actual brand marketers spoke about how they were creating and distributing content to attract and retain customers. So, how did we one-up 2011? This year’s event includes marketing executives from Google, Sears Holdings, Kraft, SAP, Intel, Dell, Kelly Services, SAS, Sybase, Openview Venture Partners, MasterControl, IBM and many, many more (we’re still working on a few more very exciting brands).
- A literal “who’s who” of content marketing experts – You simply cannot make this stuff up. Every one of these speakers have keynoted some of the largest events around the world…speakers like Jay Baer, Ann Handley, Mike Stelzner, Brian Clark, C.C. Chapman, Jason Falls, Andrew Davis, Ardath Albee, Robert Rose, Scott Abel, Lee Odden and more. I am humbled by the fact that these amazing people have so willingly devoted their time to sharing their knowledge at Content Marketing World.
- Amazing Keynotes – including an unforgettable presentation from Mitch Joel (often called Canada’s Seth Godin), Google’s Sam Sebastian, and our #1 rated speaker from last year, Marcus Sheridan. If you’ve never seen Marcus in person, here is your chance. (PS – We have a couple more keynote surprises on the way.)
- Five unbelievable workshops – Last year, we sold out of our only workshop and had attendees asking for more. This year, we’ve added an additional four workshops including Content Marketing 101, Content Marketing for Non-Profits/Associations, Growing Your Content Marketing Agency, Building Your Buyer Personas, and Managing the Webinar Lifecycle.
- Rick Springfield – enough said.
- CBUS – Columbus is a truly amazing city, now the 15th largest in the US (most people don’t know that). And considering that we are in The Ohio State University’s backyard (Final Four Finalist), that has to be good karma.
- The Agenda – Over 40 sessions, 70 speakers and literally every content marketing challenge answered, from B2B, B2C, small business, social media, content discovery, content distribution, content marketing strategy, process and more.
- Orange – If you thought you saw a lot of orange last year, you ain’t seen nothing yet. We can’t get enough of the color orange (and to our wonderful surprise, orange is 2012′s color of the year).
- The Sale – The last three marketing conferences I attended, the event hotel rate was an average of $315 USD per night. Our rate is $129 USD per night. Yes, you are seeing that right. Take that to your approving manager (hey, if you need to justify your trip, here’s a helpful form).
- 99%+ – In our exit surveys, there was only one person who attended CMW 2011 that said they would not return in 2012 (they just didn’t appreciate That Kevin Smith). We were simply amazed by the awesome testimonials from last year’s conference.
For 2012, the CMW team is shooting for 100%. I sincerely hope to see you there. Register today!
The original post is titled 10 Things You Need to Know about Content Marketing World 2012 , and it came from The Content Marketing Revolution .
10 Things You Need to Know about Content Marketing World 2012
Posted on 28. Mar, 2012 by Joe Pulizzi in Blog, content marketing, content marketing world, Junta42 Events, Small Business Internet Marketing, Small Business Marketing
So, I haven’t talked about Content Marketing World 2012 at all since we announced the dates back in November. It’s been a struggle.
Since we have just a few days left until our early bird rate (saving $300) is gone (expires 3/31), I felt that now was the time to shoot everyone update and try to persuade you to come to Content Marketing World (if you are not already persuaded) – September 4-6 at the Columbus Convention Center in Columbus, Ohio USA.
I’m excited that we already have some amazing marketing executives signed up from companies like Level 3, SAS, IBM, Majestic Steel, Deloite, UBM, Caterpillar, Cisco Systems, CME Group, University of Phoenix and more.
In no particular order, here are 10 things I’m excited about when it comes to #cmworld 2012:
- Amazing brands telling their stories – Last year, our attendees loved the fact that actual brand marketers spoke about how they were creating and distributing content to attract and retain customers. So, how did we one-up 2011? This year’s event includes marketing executives from Google, Sears Holdings, Kraft, SAP, Intel, Dell, Kelly Services, SAS, Sybase, Openview Venture Partners, MasterControl, IBM and many, many more (we’re still working on a few more very exciting brands).
- A literal “who’s who” of content marketing experts – You simply cannot make this stuff up. Every one of these speakers have keynoted some of the largest events around the world…speakers like Jay Baer, Ann Handley, Mike Stelzner, Brian Clark, C.C. Chapman, Jason Falls, Andrew Davis, Ardath Albee, Robert Rose, Scott Abel, Lee Odden and more. I am humbled by the fact that these amazing people have so willingly devoted their time to sharing their knowledge at Content Marketing World.
- Amazing Keynotes – including an unforgettable presentation from Mitch Joel (often called Canada’s Seth Godin), Google’s Sam Sebastian, and our #1 rated speaker from last year, Marcus Sheridan. If you’ve never seen Marcus in person, here is your chance. (PS – We have a couple more keynote surprises on the way.)
- Five unbelievable workshops – Last year, we sold out of our only workshop and had attendees asking for more. This year, we’ve added an additional four workshops including Content Marketing 101, Content Marketing for Non-Profits/Associations, Growing Your Content Marketing Agency, Building Your Buyer Personas, and Managing the Webinar Lifecycle.
- Rick Springfield – enough said.
- CBUS – Columbus is a truly amazing city, now the 15th largest in the US (most people don’t know that). And considering that we are in The Ohio State University’s backyard (Final Four Finalist), that has to be good karma.
- The Agenda – Over 40 sessions, 70 speakers and literally every content marketing challenge answered, from B2B, B2C, small business, social media, content discovery, content distribution, content marketing strategy, process and more.
- Orange – If you thought you saw a lot of orange last year, you ain’t seen nothing yet. We can’t get enough of the color orange (and to our wonderful surprise, orange is 2012′s color of the year).
- The Sale – The last three marketing conferences I attended, the event hotel rate was an average of $315 USD per night. Our rate is $129 USD per night. Yes, you are seeing that right. Take that to your approving manager (hey, if you need to justify your trip, here’s a helpful form).
- 99%+ – In our exit surveys, there was only one person who attended CMW 2011 that said they would not return in 2012 (they just didn’t appreciate That Kevin Smith). We were simply amazed by the awesome testimonials from last year’s conference.
For 2012, the CMW team is shooting for 100%. I sincerely hope to see you there. Register today!
The original post is titled 10 Things You Need to Know about Content Marketing World 2012 , and it came from The Content Marketing Revolution .
Content Marketing World 2012 Dates, Location Announced
Posted on 02. Nov, 2011 by Joe Pulizzi in Blog, content marketing, content marketing world, content strategy, Fun Stuff, Junta42 Events, Small Business Internet Marketing, Small Business Marketing
After looking at a number of destinations for Content Marketing World 2012 (including last year’s site Cleveland, Ohio), I’m very excited to announce that Columbus, Ohio will be the host city for Content Marketing World 2012. Save the Dates: September 4-6, 2012.
To be honest, I had a two-day mourning period about NOT being able to have this event in Cleveland, Ohio again. If you are a regular reader of the Junta42 blog or the Content Marketing Institute, you know that I believe that Cleveland is the center of the content marketing industry. I started using the term content marketing in the year 2001 in and around the offices of Penton Media, then headquartered in Cleveland. Since then, content marketing services have taken hold in the region, becoming one of Cleveland’s key growth areas.
Here’s a bit of history on content marketing – and the video we showed to kick off last year’s conference.
So why not Cleveland? Simply put, we’ve grown out of Cleveland from a space standpoint. I’m hoping that with the addition of a new convention center in 2013, Cleveland might be back in the fray.
That said, CBUS is an amazing city.
Columbus was named for Christopher Columbus and is often called the “city of discovery”. So, it seems fitting that our theme for CMWorld 2012 is Discover Your Story (more to come on that).
Some facts about Columbus, Ohio that you may not know about:
- Was founded in 1812. 2012 will be a 200th year celebration (so we’ll have a content marketing party to celebrate).
- Is the third-largest city in the US Midwest, 16th largest city in the United States.
- Home to the Ohio State University, the Nation’s largest campus.
- Where Silence of the Lambs was filmed.
- Our VP and Publisher, Peter Loibl, went to school at OSU (so needless to say, he’s very happy with this decision).
Looking forward to seeing you there. If you missed CMWorld 2011, check out these amazing testimonials. Or, you can see all the 2011 sessions now with Content Marketing World On Demand.
If you are interested in speaking, see the submission form here.
And on with the Content Marketing Revolution!
All 40+ Content Marketing World Videos Now Available
Posted on 27. Oct, 2011 by Joe Pulizzi in Blog, case studies, content marketing, content marketing world, Fun Stuff, Junta42 Events, Small Business Internet Marketing, Small Business Marketing, Social Media
Sample of David Meerman Scott's Presentation for On Demand
Very excited about the launch of Content Marketing World On Demand, which was just released this week.
For those of you who were not able to attend, Content Marketing World 2011 gathered over 50 of the leading content marketing experts from around the world. All in all, we had more than 600 attendees from 18 different countries. Needless, to say, I was overwhelmed.
There was so much good content (and so little time). So, we partnered with our friends at King Fish Media to create CMW On Demand. What I love about it is the picture-in-picture with the video synced next to the slides (see image with David Meerman Scott). I’ve had a chance to see all of them (at least in parts) and I can honestly say that it is one of the best resources available anywhere on content marketing.
We are offering CMW On-Demand for a limited time before we start promoting Content Marketing World 2012 (which we will announce details on next week). For total access to all the videos, the investment is $199, which comes to about $5 per video. Well worth it (of course I would say that, but I really mean it).
Here is a list of some of the speakers you can see at Content Marketing World On Demand.
- Sally Hogshead, author of Fascinate
- David Meerman Scott (who needs no introduction)
- Brian Clark (Copyblogger.com)
- Michael Stelzner (SocialMediaExaminer.com)
- Ardath Albee, author of eMarketing Strategies for the Complex Sale
- Jay Baer, author of The Now Revolution
- Alison Bolen, SAS
- Regina Brett, Award-Winning Journalist (this is a must see presentation on emotional storytelling)
- Jonathan Byerly, Dell
- Tad Carper, Cleveland Cavaliers
- C.C. Chapman and Ann Handley, authors of Content Rules
- Curtis Danburg, Cleveland Indians
- Pam Didner, Intel
- Jason Falls, Social Media Explorer
- Katie Herbst, Westfield Insurance
- AJ Huisman, Kennedy Van der Laan Law Firm
- Amy Laskin, Ogilvy
- Scott Linabarger, Cleveland Clinic
- Ellen Moreau, Sherwin Williams
- Lee Odden, TopRank Online Marketing
- Rob Pasquinucci, Luxottica
- Michael Procopio – HP
- Brett Reynolds, Cleveland Browns
- Josh Richman, WGN America
- Nate Riggs, Bob Evans
- Robert Rose, Content Marketing Institute
- Shaku Selvahumar – IBM
- Marcus Sheridan – River Pools and Spas (a MUST see)
- Gary Spangler – DuPont
- Todd Wheatland – Kelly Services
And many, many more (including yours truly). I’m interested to know what you think. Let me know.
Content Marketing Is Not New, But the Opportunities Are [Video]
Posted on 14. Sep, 2011 by Joe Pulizzi in American Express, Blog, case studies, content marketing, content marketing world, Fun Stuff, Get Content Get Customers, Junta 42, Junta42 Events, LEGO, Small Business Internet Marketing, Small Business Marketing, video
One of our goals for my opening keynote at Content Marketing World was to make sure the marketing professionals in the audience understood that content marketing is NOT new. This two minute video tells the tale (this video opened the conference):
Most people think that content marketing is a new thing, but it’s been going on since the time of the cave paintings. John Deere, and their customer magazine The Furrow, is given credit for the first content marketing initiative. At that time, farmers needed to be educated on the latest in technology so they could be more successful. Instead of buying attention, they created a print magazine in 1895, teaching farmers all about the latest in technology and trends for farmers. Over 100 years later and 1.5 million in distribution to 40 countries, The Furrow could be the most successful content marketing initiative in history.
Some other timeline facts you may not be aware of:
- 1900 – Michelin develops the “Michelin Guides” to help drivers maintain their cars and find decent lodging.
- 1904 – Jell-O distributes free recipe book that leads to $1 million in sales by 1906.
- 1930s – P&G creates and sponsors radio “soap” operas.
- 1982 – Hasbro partners with Marvel to create G.I. Joe series of comic books, which leads to a revolution in the toy industry.
- 1987 – LEGO launches Brick Kicks magazine (now LEGO Club magazine)
- 2004 – Microsoft launches Channel 9, one of the first corporate blogs from a major brand.
- 2007 – BlendTec develops Will It Blend? video series.
- 2008 – American Express launches Open Forum.
- 2008 – P&G creates BeingGirl.com for adolescent teen girls.
And on and on…
Brands have been telling stories for centuries. Content marketing is not new. Even so, there are more opportunities than ever before.
If content marketing was a baseball game, then we are just getting out of the dugout for the first inning.
Today, there are literally no barriers to entry when it comes to content marketing.
As Newt Barrett and I discussed in our first book, Get Content Get Customers, the following reasons have left the door wide open for brand marketers to become THE publishers in their industry.
- Buyers accept content from corporate sources more than ever.
- Shrinking media budgets are leaving an opportunity for YOU. You can invest in the research and content that the traditional media in your niche aren’t willing to do.
- Technology is accessible to companies of every size.
- Journalists, editors and content agencies like we have at Junta42 are willing and able to help you tell your story more effectively.
So, although creating valuable, compelling and relevant content (storytelling) for your customers and prospects has been going on forever, there is still time to make your mark as the leading informational expert in your industry.
For more on developing a content marketing strategy that works, Managing Content Marketing (my new book with Robert Rose) will help.
Announcing My New Book: Managing Content Marketing
Posted on 31. Aug, 2011 by Joe Pulizzi in B2B, Blog, Branded Content, case studies, content marketing, content strategy, Junta 42, Junta42 Events, Small Business Internet Marketing, Small Business Marketing
The past few months have been busy.
The big international content marketing event is next week.
We launched a content marketing news channel.
The Content Marketing Institute site got a much-needed face lift.
So, you probably could tell that I was getting a bit bored…so Robert Rose and I decided to write a book (launching at Content Marketing World) called Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand.
Why this Book and Why Now?
In my first book with Newt Barrett, Get Content Get Customers, we needed to explain the why of content marketing. Back in 2008, most marketers didn’t get the concept yet. Fast forward three years and everyone we talk to and consult with get the concept, but they are all struggling with how to actually implement and integrate content marketing into their organizations. That’s exactly what Managing Content Marketing is…it’s an owner’s manual to help you actually put content marketing to work in your organization.
Robert goes through the 10 takeaways/questions from the book in this excellent CMI post:
- How do we build the business case for content marketing?
- Who are our buyer personas?
- What are our pillars of content?
- What channels do we use?
- What’s our content marketing workflow?
- What tools do we need to make content marketing happen?
- How do we get the choir to sing?
- What is the best way to listen?
- How do we measure success?
- How do we put it all together and integrate it with our total marketing plan?
When and Where Can I Buy a Copy?
If you’ll be at Content Marketing World, we’ll have a limited supply available for purchase (they will literally be hot off the press). You’ll be able to buy directly from Amazon.com in the next few weeks. We’ve already been getting requests for bulk copies. If your organization is interested in bulk purchases, complete your information here and we’ll get right back to you.
Big Thanks
So many people to thank on this one. First and foremost, to my co-author Robert Rose for taking the ball and running with this. Also thanks to Jeffery Hayzlett, former CMO of Kodak and the author of The Mirror Test, for writing a most excellent foreword for the book. Finally, thanks to the CMI Books team for working night and day to make sure this was ready for the show: Newt Barrett, Lisa Murton-Beets, Joe Watson and Neal Lorenzi.
Robert and I really feel proud about this book, which is based on actually working with real companies on their content marketing strategies and tactics. I truly hope it helps you take the next content marketing step in your organization, big or small.
Content Marketing World – T-Minus 8 Days and Counting
Posted on 28. Aug, 2011 by Joe Pulizzi in Blog, content marketing, content marketing world, Fun Stuff, Junta 42, Junta42 Events, Small Business Internet Marketing, Small Business Marketing
For those regular readers of this blog, I’m sure you noticed my posts decrease a bit over the last month. Between our charity golf outing a few weeks back and Content Marketing World, it’s been a bit busy to say the least. This week, the entire Junta42 and CMI team are putting the finishing touches on the event, which starts September 6th (with a welcome reception at the Rock&Roll Hall of Fame) and ends on September 8th (with the closing keynote by the infamous Kevin Smith aka Silent Bob).
If you haven’t registered yet, here are a few of the many highlights of the event.
1. Keynotes from David Meerman Scott and Sally Hogshead
Kicking off the event will be two of the most powerful speakers in the marketing area…both talking about our event theme “The Power of Story”. It will be hard not to be energized after these two hit the stage Wednesday morning.
2. The Content Marketing Technology Cage Match
Eight of the newest, most interesting technologies in content marketing will hit the stage in a fight to the death! Well, not really, but it will be classic to say the least.
3. Sports Roundtable with the Indians, Cavaliers and Browns
How do you create true fans with your social media? Well, why not listen to organizations that actually have fans. Key execs from the three major sports organizations in Cleveland will be on hand to tell all in this closing Wednesday session.
4. Kevin Smith
Yes, I’m a giddy little school boy with this one. Kevin Smith, the writer/director/actor, probably best known for his work on Dogma and Clerks, will be our featured entertainment on Wednesday night. Get your Juntini and enjoy the show!
5. Thursday Keynote with Brian Clark and Michael Stelzner
I’ve known both Brian and Michael for years and watched them grow their businesses into multi-million dollar organizations…all on the back of content marketing. Brian and Michael will be on hand to give us the secrets to how they did it.
6. The 42-Minute Shotgun
Our Thursday lunch session, featuring some of the best in the business for just seven minutes each.
- Barbra Gago: “Curation Is the New Black”
- Jim Kukral: “If you want to be remarkable, you have to DO something remarkable”
- Andrew Davis: “The Muppets & Marketing: What I learned about content marketing while working at The Jim Henson Company”
- Ahava Leibtag: “Personalized Content through Biometrics”
- Jay Baer: “Helping Is the New Selling”
Get ready for a wild ride with this one, all moderated by Jeff Rohrs from Exact Target.
7. The Greatest Lineup of Content Marketing Speakers Ever Assembled
Yeah, I said it…and I’m right. Literally, the leading content marketing experts in the world will be here, including marketing professionals from Dell, HP, DuPont, Sherwin Williams, Intel, Kelly Services, the Cleveland Clinic, Luxottica, SAS, WGN and thought leaders like Ann Handley, Lee Odden, Jay Baer and even yours truly.
So what are you waiting for? Get registered at Content Marketing World and join over 500 marketing professionals from more than 16 countries. Looking forward to seeing you there.
2011 Junta42 Golf for Autism a Huge Success [video]
Posted on 22. Aug, 2011 by Joe Pulizzi in Blog, Fun Stuff, Junta 42, Junta42 Events, Small Business Internet Marketing, Small Business Marketing
Lovin' the Orange
Picture this: on Sunday, August 14th, the Cleveland area saw the 5th most rainfall in one day EVER for one day. The next day, the 5th Annual Junta42 Golf for Autism would take place.
Needless to say, I was a bit concerned. The golf course where we were to have the event was extremely wet.
Tee time was 1pm ET and, according to our friends at Acacia Country Club, even one short spurt of rain would mean we would have to cancel the event. Rain showers were to every direction all morning and into the early afternoon.
It was a miracle. Even though the forecast called for rain throughout the day, not one drop fell on the course during the event. The 2011 Junta42 Golf for Autism (benefiting Easter Seals Northern Ohio) was a tremendous (and rain free) success.
By the Numbers
- 128 Golfers (sold out)
- 90 Corporate Donations
- 53 Fantastic Pictures
- Over $15,000 raised this year
- Over $65,000 raised since 2007
All proceeds from the event go to Easter Seals Northern Ohio, specifically earmarked for those children with autism who need speech therapy but simply can’t afford it through other means.
There are so many thanks to go around on this one, but really wanted to single out our primary sponsors GIE Media, Petco, Cleveland Steel Container and Interact Media.
Like last year, Joshua Pulizzi took the stage and did a little improvising for the dinner crowd at the event.
NOTE: The references to “three cookies” in the video is Joshua’s speech therapy training where he had to constantly work on his “th’s” versus his “f’s”…thus the three versus free.
There are so many people to thank, but here are a few who deserve special recognition.
- Ann Handley
- Anthony Pistillo
- Applebees in Solon
- Arzel Zoning
- Best Cuts
- Bev Beckert
- Biomedia
- Blue Canyon
- Boneyard
- Britton Gallagher
- Cameron Bishop
- Chief Content Officer magazine (Peter Loibl)
- C-Level Strategies
- Cleveland Browns
- Cleveland Steel Container
- Dennis & Joyce Laughlin
- DH Communications
- Dolores Sullin
- Don and Michele Linn
- Dorothy Noga McCarthy
- Doug Halpin – Elite Insurance
- Dr. David McNamee
- Duke Printing
- Dynamotors
- Ed & Sandy Kozelka
- Elite Insurance
- Execution Matters
- Famous Manufacturing
- Fred Misischia
- Galileo Communications
- GIE Media, Inc.
- Golf Tech
- Hahn Loeser
- Henry & Ann Speier
- Iceland USA
- InfoCommerce
- Integrated Publishing Sales
- Interact Media
- Jack Jerry
- Jim McDermott
- John Citraro
- Ken Beech – Stephen Gould of Ohio
- Kevin and Lee Ann Lednik
- Kevin Lauterjung
- KT Media
- Lake Erie Monsters
- Laurel and Jim Clarke
- Laurice Skin Care
- Lynn Cole
- Lynn Pistillo
- MacDuff
- Marriott Renaissance
- Meeting Demands, LLC
- Melissa Kocher
- Mike and Lynne Pistillo
- Mike and Michelle Pistillo
- Mike Balzano
- Moen
- Nationwide/Mark Hofelich
- Newt & Maxine Barrett
- North American Publishing Company
- OpenView Venture Partners
- Outback Steakhouse
- Panini’s
- Pat Catans
- Petco
- PK Wadsworth
- Playaway/Findaway Digital LLC
- PR 20/20
- Ron Finkelstien
- Sam and Bea DeAngelo
- Secrets of the Vine
- Smart Business
- SocialTract
- Stein Inc.
- Suzanne Hoffman
- T3 Publishing
- Tammy Wise
- The Dowd-Kalinowski Family
- Thunder::Tech
- Valtronic Technologies Inc.
- VitaminGum
- WebFadds
- Wendy’s
- WPECPTA
Thanks to everyone who made this year another amazing success. I am simply overwhelmed by all the support this year, and the support we’ve had over the past five years. My sincere thanks.
If you are interested in supporting the cause, please join or give at our Facebook causes page.
Are You Hijacking the News in Your Industry?
Posted on 17. Aug, 2011 by Joe Pulizzi in Blog, case studies, content marketing, content strategy, Junta42 Events, Small Business Internet Marketing, Small Business Marketing
My good friend Morgan Hurley from the Society of Fire Protection Engineers sent me this article from Fast Company on how brands like LEGO and Nike are working to “hijack the news” to take the focus off the real news and more attention put on their brands.
Case #1 – LEGO
To celebrate the marriage of Prince William and Catherine Middleton in April this year, a team of LEGO designers created a replica of Westminster Abbey for the British Legoland Park. It included the royal bride and groom, along with thousands of LEGO spectator figures witnessing the marriage of their future king. In return, Lego was given news-style publicity that reached millions.
Case #2 – Nike
At the 2010 World Cup, Nike managed to ambush the ads of Adidas, who have been the official sponsors of the world’s premier soccer event since 1970. Nike’s World Cup campaign featured three-minute sporting biographies of soccer’s superstars — their triumphs as well as their failures. The payoff was phenomenal. In a matter of days the global football community was convinced that Nike was indeed the official sponsor. Nike managed to achieve this prestigious status without paying a single dollar to FIFA, the World Cup’s governing body.
First, I’m not sure hijack is the right term. Sounds so negative. I think what the author is getting at is how can our brands be more relevant when there is a story that revolves around our customers.
So, how can you actively insert your story into the news of the day that is interesting to your customers?
The key is this…your organization must be set up AHEAD OF TIME to actively take advantage of these types of opportunities. This quote from the article says it all:
I’m convinced that most senior marketing executives would love nothing more than to focus the spotlight on their brand at every major event, but they are hampered by the inflexibility of the bureaucracy and politics of their organization, making them unable to react instantaneously.
Of course, we all want to be the news. We all want the spotlight. We all want our prospects and customers to talk about us. But here is the rub…that means you must truly understand the needs and pain points of your customers and be prepared to help make the news.
David Meerman Scott (Content Marketing World keynote) says it best (check out these results from David on the Power of real-time):
- You need to plan for real-time results. That means creating a strategy.
- You need ownership of real-time. That means someone in your organization has to be responsible to make the news happen.
- You need to think real-time. That means looking beyond our internal silos and start thinking like a news organization would.
Think about it this way…if you wanted to take advantage of a big news story that just came out in your industry (by reporting on it, let’s say), could you do it if you had one hour? Are you structured that way? Would you have to go through three departments PLUS legal?
Most organizations simply can’t do it…and that’s why our organizational structures in most companies are, simply put, messed up.
We’re publishers today. We have to react quickly and we have to understand what our readers truly want…or maybe better put…need on a real-time basis.
So, should you hijack the news? Well, do you want to be a profitable company for the long-term?
For more on this topic, don’t miss David’s keynote at Content Marketing World…”Real-Time Content Marketing”.
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