Tablet Content Marketing: Crazy Stats and Time to Move
Posted on 25. Jan, 2012 by Joe Pulizzi in Blog, content marketing, content strategy, iPad, Small Business Internet Marketing, Small Business Marketing, Social Media, statistics
If you are not up on the latest statistics on the tablet, here are some to chew on:
- Apple reported first quarter earnings, selling over 15 million iPads during the quarter. This is a 111% increase from the previous quarter.
- In just under two years, Apple has now sold over 55 million units.
- According to Pew Internet’s latest findings, the share of Americans who own a tablet computer nearly doubled from December 2011 to January 2012. The number of Americans now owning at least one tablet device is now at 29%.
Tablet: The Curl-Up Device
Historically in marketing, we have talked about print being a “lean-back” technology (I want to learn and take it all in), while computers are “lean-forward” technology (I’m searching for something).
In reading Jason Calacanis‘ newsletter last week, him and his team came up with an interesting way to relate to tablet behavior. They called it “curl-up” technology. So true.
For example, I was on a plane yesterday where every person around me (and I mean EVERY person) had an iPad. Some were watching movies. Others playing games or Apps. Others reading. One was listening to music. In almost all cases, they really were “curling up” with the device, almost like you would relaxing to a great book.
Taking Action
In looking at our web stats for the Content Marketing Institute, our readers are now accessing our site via tablet and smartphone almost 5 times more than they were just a year earlier. While just 10% of our total readership, we expect this stat to be approximately 25% next year.
We don’t know the answers yet, but things we are thinking about include:
- All our content must naturally work on the tablet device.
- We are not nearly doing enough in video content. Video from 15 seconds to two minutes is going to be critical from here on out.
- Textual and video integration with Kindle and iPad is right now. Google’s Zero Moment of Truth integration with their Kindle for iPad version shows you a simple method of what we all should strive for.
- Is there an audio play here?
- How can we take one story and develop that story out into multiple formats and channels, telling the same engaging story in the multiple ways our readers want it? Do we have to?
Image credit: MacObserver
The original post is titled Tablet Content Marketing: Crazy Stats and Time to Move , and it came from The Content Marketing Revolution .
10 Social Media Pros Pick Their Favorite iPad Case
Posted on 08. Nov, 2011 by Jay Baer in Amber Naslund, Ann Handley, Blog, brian clark, CC Chapman, chris brogan, iPad, Jason Falls, scott stratten, Small Business Internet Marketing, Small Business Marketing, social media tools
Given the extraordinary buffet of technology and tech-related options and alternatives available to us, it fascinates me to learn what people I know and trust use on a day-to-day basis.
In this, the debut edition of What The Pros Use, I polled a group of social business and content geniuses to determine what they use to swaddle their iPads. The fact that I didn’t consider for even a nanosecond that any of these folks wouldn’t have an iPad is an interesting circumstance too.
David Armano (@armano)
Executive Vice President, Edelman Digital
David uses the original Apple rubber case for iPad version 1.
“It keeps it as thin as possible, and has a great grip.”
Jay Baer (@jaybaer)
President, Convince & Convert
Apple Smart Cover for iPad 2, but I ensconce the entire thing in the Case SIMPL sleeve. I love Case SIMPL because it turns your iPad (or laptop) sleeve into a mobile office. Room for business cards, a notebook, pens, iPod, and a bunch of other stuff, but still in a small size with meaningful protection. Also, made in Chicago, which is nice.
(Note, Case SIMPL sent me some free samples, so I’m giving away 2 laptop cases and 2 Kindle cases randomly to people that tweet this post.)
Chris Brogan (@chrisbrogan)
Founder, Human Business Works
Chris also uses the Apple magnetic Smart Cover for iPad 2, but is not terribly enthusiastic about that choice.
“I’m using that stupid expensive magnetic lid case for no good reason.”
Brian Clark (@copyblogger)
President, Copyblogger Media
Brian also uses the iPad 2 smart cover, but is branching out with a bluetooth keyboard.
“I just got a Bluetooth keyboard/cover from Brookstone that turns the iPad into a netbook-like device for writing on planes, etc.”
CC Chapman (@cc_chapman)
Raconteur, Co-author Content Rules
Like David Armano, CC uses iPad 1 and the original rubber case, due in particular to its easy folding for typing purposes.
“It doesn’t add much weight. I always looked for a softer leather one, and could never find one.”
Nicole D’Alonzo (@NikisNotes)
Social Media Manager, Porter Novelli
Niki also uses the iPad 2 smart cover, but may be the only person I’ve spoken with who actually likes it a lot.
“The slim design folds nicely to prop-up my iPad while I’m typing or watching videos. It doesn’t insulate the back of the iPad 2, I manage that by slipping it into my laptop sleeve.”
Jason Falls (@jasonfalls)
President, Social Media Explorer
This is not Jason Falls.
Always supporting the local angle, Jason uses the ModulrCase manufactured in Louisville. It’s a multi-functional case that even includes a refrigerator magnet mount!
“You can clip it into a table-top stand, a shoulder strap, a wall mount, and more. The plastic case protects it but it doesn’t add a lot of weight or bulk. I wouldn’t use anything else, and frankly love the hell out of it.”
Ann Handley (@marketingprofs)
Chief Content Officer, MarketingProfs
This is not Ann Handley in repose
A recently purchaser of the iPad 2, exacting Ann has been pondering her case options. After eschewing the Smart Cover and several other candidates, she settled on the DODO Case.
“It’s light, functional, somewhat protective, stylish, and not that pricey (Bonus)!”
Amber Naslund (@ambercadabra)
Vice President, Radian6
Road warrior Amber swears by the Go In Case, which offers multiple integrated screen positions.
“It handles multiple positions with stability, protects it when I drop it (because I do that often enough for it to matter), and in my full-to-bursting laptop bag, can travel in a suitcase without getting crushed.”
Scott Stratten (@unmarketing)
Author, UnMarketing
Scott uses the iPad 2 Smart Cover, but recognizes it may not be a 100% solution.
“It increases my coolness factor by 20%. I like how it turns the iPad off, and it’s thin for easy packing. But, it can slide off when I take it out of my carry-on, and offers really no protection, since it’s just a flap.”
There you have it. What the Pros Use: iPad cases. Lots of market penetration for the smart cover, but not a lot of love for it, really. Several other interesting options to consider.
(Don’t forget that I’m giving away laptop and Kindle cases randomly to people that tweet this post, courtesy of Case SIMPL).
What do you use for your iPad?
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