Last Call for DWS 2.6 $67 / Month Membership
Posted on 18. Jul, 2011 by Jeffrey Smith in Blog, Internet News, Small Business Internet Marketing, Small Business Marketing
Newsflash! Domain web Studio – The market-devouring suite of tools from Themezoom is about to raise their price indefinitely for monthly subscriptions. This isn’t some boilerplate, flash in the pan tool, there is nothing like DWS 2.6, period.
You may have seen previous updates from us here as SDS about this suite of cutting-edge tools for building theme relevant sites in a cinch. In a few hours, the $67 per month early adapter price for those who enjoyed the beta version is coming to an end.
This is not a time-sensitive pressure move, just a final call for those who have been invited. Don’t be left out in the cold and kick yourself later. Here is the link to lock your price in now. Also, this tool works in tandem with our new WP Ultimate Theme (Scheduled to launch later this week).
In case you need a refresher, here is what it can do:
Don’t kick yourself later, get in now before it’s too late.
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Google Updates PageRank on the Heels of Panda 2.2
Posted on 27. Jun, 2011 by Jeffrey Smith in Blog, Google Page Rank, Google Updates PR, Internet News, PageRank Update, Panda 2 Update, Small Business Internet Marketing, Small Business Marketing
On the heels of the Panda 2.2 a document classifier (digital quality rater) machine learning algorithm, Google unleashed a long-overdue PageRank update to shake up the web as we know it for SEO’s and webmasters alike.
Google PageRank Update
While this event may not carry significance for non-SEO types, for affiliates, webmasters or internet marketers vested in the process of percolating new sites (to develop more on page authority), spawning PageRank on their new domains invariably augments long-term SEO efforts (by creating a higher degree of referential integrity) for internal pages to circulate link weight, which in turn can produce rankings.
While the argument of PageRank and SEO spans a dozen years, PageRank is merely one facet of the metrics which impact a website’s search engine position. While the traceable elements are arguable (whether there is any significant benefit or not) try outranking a PR 6 page with your new domain, sure, it can be done, but much easier if your pages and / or site has PageRank to push into internal pages as well.
Thinking of PageRank and indexation as a necessary layer of the SEO process, leveraging internal pages with high PR (PageRank) can tremendously augment off page SEO efforts (minimizing the number of inbound links from other websites to a mere fraction than without).
Consider it from a collective point of view, for each page that is replete with PR (PageRank) in your website, that is one less page that is sagging in the site architecture (as a viable fulcrum for future rankings).
Once you consolidate those strong internal pages using the buddy system (linking to theme relevant pages with theme relevant internal links) can catapult a lackluster page from page 6 into the top 10 or top 5 results “the spotlight in search engines”.
The takeaway about PageRank is, try to leverage the link equity on the page by minimizing excessive links on leaky pages (pages with more than 50 outbound / internal or external links). By capping links on the stronger pages, you consolidate more link equity (PageRank and Link Flow) to a smaller number of pages.
This allows you to concentrate anchor text on pivotal landing pages or link to other equally important category pages (to spawn more rankings). Yet, if you neglect to use PR in your own website effectively, you will have to get more link equity from outside the website to create enough trust to enter the realm of the most lucrative keywords.
The higher the PR of the opponent holding the #1, 2 or #3 spot, the more concentrated your efforts have to be to wrestle that position from them. Think of it as more of an insulator (like a moat around a castle). The stronger the PR of the pages above you, the more relevance and / or higher relevance score you will need to push past them.
One of the quickest ways to scale your pages collective relevance score is through selective, themed internal linking (i.e. linking from homepage to categories, categories to brand or product pages and supporting articles to category pages). For a more visual example, see Sue Bell’s video on Silo Site Architecture.
Scaling your sites PR, age, authority, supporting pages and relevance are critical ingredients for producing viable, resilient, long-term rankings. Don’t let the naysayers convince you that PageRank doesn’t matter, it all depends on how you look at it. It matters if you know how to use it (to defend a ranking or create one). The only difference is which side of the equation you are on (trying to get ranked for a competitive keyword or holding your space and defending it from others taking your spot) and if your pages have it (PageRank) or do not.
If it matters, keeping a trim navigation and capping links to under 50 per page is more than enough to pass it around a smaller cluster of powerhouse landing pages. That is, if you are leveraging internal links properly.
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Google Now Supports rel=”Canonical” Http Headers
Posted on 20. Jun, 2011 by Jeffrey Smith in Blog, duplicate content, Google Rel Canonical Http Headers, Internet News, Small Business Internet Marketing, Small Business Marketing, Solutions for Duplicate Content
Google recently announced a breakthrough for webmasters regarding the use of Canonical Http Headers. While this may not mean much to most, this is going to quell duplicity ( the woes of duplicate content) in large websites with one simple meta command instead of having to resort to drastic measures such as using 301 redirects to minimize or manage content duplication across categories, tags or, content types or folders.
Google Supports Rel="Canonical" Http Headers
With this simple command, you can indicate the preferred URL to Google and minimize the suppression or devaluation of multiple pages fighting in the index for the same topic. You can read more at Google Webmaster Central for the official post. You can read about their previous update in 2009 regarding canonical URL support here.Naturally, we have already considered how to integrate this into SEO Ultimate and WP Ultimate Theme and intend to weave this feature into the code after we perform some testing.
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