Monkeys, Sticks, and the True Nature of Insight
Posted on 08. May, 2012 by Glenn Livingston, Ph.D. in Blog, consulting, conversion, Copywriting, Emotional Marketing, Hyper Responsive Marketing, Information Marketing, Inspiration, Small Business Internet Marketing, Small Business Marketing
Are monkeys really capable of “insight?”
And what the heck does this have to do with making more profit in YOUR business anyway?
Listen and learn my friends 
Marketing Lessons from My Dogs
Posted on 23. Apr, 2012 by Glenn Livingston, Ph.D. in Blog, conversion, Copywriting, Email Marketing, Emotional Marketing, Hyper Responsive Marketing, Information Marketing, Inspiration, Small Business Internet Marketing, Small Business Marketing
Hey, maybe this is cliche’, and I know I’m definitely not the first one to say it, but every marketing project starts with enthusiasm and passion. If you don’t have it, it’s really WAY more difficult to get over the rough spots.
See someone do something you think you could emulate? Sometimes even if you’re wrong, it’s worth the effort and you DO get partial credit for TRYING. Consider the little guy in this video:
You’ve gotta believe he saw someone playing, maybe his master.
Then, during the day when his master was away, he took his time and started wailing away…
Who knows where he’ll be after HIS 10,000 hours of practice?
While I’m on the topic, there’s an MP3 interview with Sharon and I below talking about everything OUR dogs taught US about marketing… worth listening to!
For what it’s worth,
PS – Do you ever feel alone in your marketing quests?
PPS – Did you join my live webinar club for the $5 trial yet? (As of time of this posting)
WARNING: Analysis Paralysis Man – Watch Out!
Posted on 17. Apr, 2012 by Glenn Livingston, Ph.D. in Blog, consulting, conversion, Decision Making, Information Marketing, Inspiration, Small Business Internet Marketing, Small Business Marketing
Yesterday we started talking about the kinds of ”traffic demons” people become vulnerable when they don’t understand the essence of converting visitors into customers. Because when you just don’t know what makes a site sell, you’re extremely susceptible to thinking all you need is more traffic (or cheaper traffic). And this is how evil creatures like seo scorpions, ppc piranhas, and social media snakes are able to make a good living.
Unfortunately there are many more internet demons you’ll face if you don’t know the 5 simple underlying principles of conversion. So today, let’s face off against…
Villian: Analysis Paralysis Man
Evil Motto: “I’ve never met a problem more data couldn’t solve. (Give me some money and I’ll be happy to waste weeks generating countless charts, graphs, and tables which will lead to an ever expanding list of questions, which of course will require more data to solve, etc.)”
Solution: Listen, I (Glenn) love data more than the next guy. In fact, I spent a semester supervising graduate students at Yeshiva University on the ”multivariate analysis of human behavior” via computer models. But when it comes to internet sales you’ve REALLY got to be careful. Because the ability to scientifically measure internet activity can create a dangerous vortex which sucks you into a paralyzing maze of meaningless numbers.
What you want are BIG SIMPLE TESTS with PRACTICAL IMPLICATIONS. Tests that focus on the fundamental elements of conversion. What are they? (1) The way you describe the problem you solve; (2) the unique selling proposition you make; (3) the amount of proof you provide (and the way you present it); (4) the specific offer you make, and; (5) the type of scarcity or reason to act now you’re using.
Screw the fancy analytics, heat maps, live-chats, uber-complex multivariate analyses, etc. UNLESS they’re designed to support a big simple test with a very clear and meaningful hypothesis. At least until until you’ve exhausted conversion bumps from testing the fundamental elements.
Read that again (I just saved you a good year of wasted time and/or money to pay for data gathering and analysis experts!)
Listen, you can clear away SO much confusion–and easily defeat a myriad of evil internet villains–if you just master a few simple principles. And now you can watch me do it LIVE on site after site. (Get started as of the time of this post for less than $5)
Onwards and Upwards My Fine Marketing Friends!
NEW: Live Conversion Webinars 2x/mo with Glenn.
Watch me fix conversion holes in site after site.
Get started as of the time of this post for only $5
PPC Piranha(tm), SEO Scorpion(tm), Social Media Snake(tm)
and Analysis Paralysis Man(tm) are trademarks of Psy Tech Inc.
PPS – New “Done For You” Marketing Opportunities from Glenn…
(1) Let Us Get You More Compelling Proof
(2) The Weirdest Opportunity in the World (listen to the audio)
Testimonials That Sell (Transcript)
Posted on 14. Apr, 2012 by Glenn Livingston, Ph.D. in Blog, consulting, conversion, Copywriting, Inspiration, Small Business Internet Marketing, Small Business Marketing
Testimonials Done For You Service with Dr. Sharon Livingston
The other day I posted a popular MP3 about generating testimonials that sell. You can still grab that interview with my darling wife Dr. Sharon Livingston here (testimonials that sell MP3)
Today I wanted to get you the “Testimonials That Sell Transcript“.
But MORE IMPORTANTLY, I wanted to be sure you had a chance to see the new LIVE “Make Them Buy” WEBINARS 2x/mo. offering I introduced on Thursday…
I’ll be providing live attention to help dramatically increase your sales!
Let me ask you a question…
How much would it be worth to double (or even triple) response on your existing traffic?…
- Where else could you expand your advertising if your value per visitor were twice what it is now?
- Which SEO service could you afford?
- How much more could you outsource?
- How much more FUN would it be to run your business if you radically re-engineered the economics?
The truth is, EVERYTHING opens up when you’re the best at turning visitors into dollars in your market.
Traffic techniques are an illusion… conversion is THE magnet which tilts everything in the market in your favor.
Now, I don’t mean to make it sound easier than it is (I’m always the voice of reality, aren’t I?)…
But I HAVE spent the last two years studying conversion principles to complement and supercharge everything I knew how to do with research…
And I now find now I can often help people bump their sites in MUCH less time than it used to take.
More importantly, I ENJOY it.
It’s very gratifying to see people succeed…
To know I’ve (in many cases quickly) changed their lives.
Of course, I can’t promise you a rose garden…
But I’m quite dedicated…
And because I know people are struggling, and a lot of you have asked for a way to get more LIVE contact with me, I’ve decided to conduct bi-weekly group-mentoring at an extremely low rate (you’ll be shocked). Of course, I’m NO saint, and I’ve got some selfish reasons for doing this now too. (You can read them all on the site.)
But the net-net is, at least as of the time of this posting, you can get your questions answered LIVE for less than a $5 Starbucks Card
Onwards and Upwards,
Dr. G
Live Attention | Testimonials That Sell Service | Weird Opportunity MP3 | New Coaching Options
The Pimp That Taught Me How To Market
Posted on 12. Apr, 2012 by Glenn Livingston, Ph.D. in Blog, conversion, Copywriting, Information Marketing, Inspiration, Small Business Internet Marketing, Small Business Marketing
It’s true…
One of the MOST valuable marketing lessons I ever learned came straight from the pimp who picked up my Mom in Harlem one summer night when I was eleven years old.
Listen to the 11 minute mp3 below to get the whole story and see how you can incorporate the marketing insight into your funnel too!
All my best,
Dr. G
PS – You can now join me in LIVE conversion webinars 2x/mo. Click here to see the ridiculous introductory pricing .
PPS – I’ve got some new coaching options available too. (I guess you could say I was feeling a little out of touch with my audience, instituting these new options so I can spend a little more time with you guys in a productive way!)
PPPS – This was the only good picture of a pimp I could find on iStockphoto, sorry! (Doesn’t do the story justice)
Make More Money By Turning OFF Your Advertising
Posted on 10. Apr, 2012 by Glenn Livingston, Ph.D. in AdWords, AdWords Cost, Blog, Campaigns, Content Network, conversion, Copywriting, Decision Making, Hyper Responsive Marketing, Information Marketing, Inspiration, MSN, Overture (yahoo search marketing), Pay Per Click, Quality Score, Small Business Internet Marketing, Small Business Marketing, Traffic
If the escalating expense, difficulty, and time to generate a high volume of profitable internet sales is crippling your growth–or crushing your morale–I’ve got a very important audio for you to hear today…
Because it’s entirely possible that…
“You Can Make More Money by Turning Off Your Time Killing, Morale Crushing, Migraine Inducing, Pain-in-the-Ass Advertising System!”
Listen to this interview with Ryan Levesque, my partner in an extremely weird new marketing experiment which just might be your saving grace
Make More Money By Turning OFF Your Advertising
Posted on 10. Apr, 2012 by Glenn Livingston, Ph.D. in AdWords, AdWords Cost, Blog, Campaigns, Content Network, conversion, Copywriting, Decision Making, Hyper Responsive Marketing, Information Marketing, Inspiration, MSN, Overture (yahoo search marketing), Pay Per Click, Quality Score, Small Business Internet Marketing, Small Business Marketing, Traffic
If the escalating expense, difficulty, and time to generate a high volume of profitable internet sales is crippling your growth–or crushing your morale–I’ve got a very important audio for you to hear today…
Because it’s entirely possible that…
“You Can Make More Money by Turning Off Your Time Killing, Morale Crushing, Migraine Inducing, Pain-in-the-Ass Advertising System!”
Listen to this interview with Ryan Levesque, my partner in an extremely weird new marketing experiment which just might be your saving grace
MP3: Testimonials THAT SELL…
Posted on 09. Apr, 2012 by Glenn Livingston, Ph.D. in Blog, Copywriting, Information Marketing, Inspiration, Small Business Internet Marketing, Small Business Marketing
Testimonials Sell! (But Only If They’re Done Right)
Not every testimonial helps you sell. The ones that work support specific claims with specific results. And they’re expressed in compelling, emotionally contagious language…
(Note: Sharon’s now got a “testimonials done for you” service you should consider before she’s booked up!)
The truth is, satisfied customers want to help us. They really do. Because they “get it.” They know a great story about how you helped them will help you bring in more customers. And why not? You’ve made a difference in their business and their lives.
But customers aren’t copywriters. It takes time for them to think of what to say, and a lot of work to finally write it. It’s often a stretch for them that gets “back-burnered” because it’s frustrating and makes them feel inadequate…
Or else it does get done, but without the enthusiasm and specific results that make testimonials sell.
You see, even though your customers would be happy to sing your praises, they’re really not eager to write…
Plus, testimonials expose them to others, just like public speaking. Is it any wonder most businesses don’t have enough testimonials that sell?
In Today’s World Your Business is Nothing Without Proof
The internet has made prospects more skeptical than ever.
One of the best ways to overcome this is with testimonials, case studies and customer stories…
But most businesses have little to no compelling proof in their advertising. And while owners are baffled by poor sales, the #1 reason that reasonable people don’t purchase reasonable offers which genuinely would solve their problem is…
LACK OF PROOF.
Simply put, prospects assume you’re “guilty until proven innocent.” Especially today.
Well…
In this exciting audio, Sharon and I review some little known yet very powerful secrets for soliciting audio-testimonials THAT SELL.
Lean in and listen close…
And do it now…
Because this should be a breakthrough moment for you (really)…
All my best,
Glenn
Testimonials Done For You Service | New Coaching Options
MP3: Testimonials THAT SELL…
Posted on 09. Apr, 2012 by Glenn Livingston, Ph.D. in Blog, Copywriting, Information Marketing, Inspiration, Small Business Internet Marketing, Small Business Marketing
Testimonials Sell! (But Only If They’re Done Right)
Not every testimonial helps you sell. The ones that work support specific claims with specific results. And they’re expressed in compelling, emotionally contagious language…
(Note: Sharon’s now got a “testimonials done for you” service you should consider before she’s booked up!)
The truth is, satisfied customers want to help us. They really do. Because they “get it.” They know a great story about how you helped them will help you bring in more customers. And why not? You’ve made a difference in their business and their lives.
But customers aren’t copywriters. It takes time for them to think of what to say, and a lot of work to finally write it. It’s often a stretch for them that gets “back-burnered” because it’s frustrating and makes them feel inadequate…
Or else it does get done, but without the enthusiasm and specific results that make testimonials sell.
You see, even though your customers would be happy to sing your praises, they’re really not eager to write…
Plus, testimonials expose them to others, just like public speaking. Is it any wonder most businesses don’t have enough testimonials that sell?
In Today’s World Your Business is Nothing Without Proof
The internet has made prospects more skeptical than ever.
One of the best ways to overcome this is with testimonials, case studies and customer stories…
But most businesses have little to no compelling proof in their advertising. And while owners are baffled by poor sales, the #1 reason that reasonable people don’t purchase reasonable offers which genuinely would solve their problem is…
LACK OF PROOF.
Simply put, prospects assume you’re “guilty until proven innocent.” Especially today.
Well…
In this exciting audio, Sharon and I review some little known yet very powerful secrets for soliciting audio-testimonials THAT SELL.
Lean in and listen close…
And do it now…
Because this should be a breakthrough moment for you (really)…
All my best,
Glenn
Testimonials Done For You Service | New Coaching Options
The Ultimate Mini Laptop
Posted on 05. Apr, 2012 by Glenn Livingston, Ph.D. in Blog, Inspiration, Small Business Internet Marketing, Small Business Marketing
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