DWS | Small Business Marketing & Business Acceleration

3 SEO Tools to Crush Your Competition

Posted on 10. Jan, 2012 by Jeffrey_Smith in Blog, DWS, seo tools, Small Business Internet Marketing, Small Business Marketing

Our friends at Themezoom/Network Empire have an exclusive, limited-time offer allowing you to access exclusive tools like the Krakken, The Last Keyword Tool and Domain Web Studio (DWS) at a significant savings off normally published prices.

3 SEO Tools To Crush Your Competitors

Whether you are an agency (who has clients), an affiliate (looking to leverage your assets for maximum ROI) or a small business owner (trying to carve you own slice of a market), these tools represent the pinnacle of market research, SEO implementation and syndication, allowing you to create an unfair advantage over your competition.

There are 3 videos below (each is over 1 hour) and shows you how to unleash the power of DWS (using data from the Krakken and Last Keyword Tool). Consider them your training videos (after you sign up) and you can watch the layers unfold. Keep in mind, these offers will not last long, so take action or pay the full price later (you have been warned).

These are not common ideas or loose theory, they are methods we use to literally dominate search engines for competitive verticals for our clients and ourselves.

We start with the silo framework module and take keyword research and theme the website architecture, from there, we move on the the DNA braid and put together the on page and off page internal / backlink profile and see how steep the competition is, then we move to the third step in the Project Management Module and coordinate the team, structure the on-site content and then push the site live and start promoting it through the syndication blueprint. Trust me, give yourself a few hours, watch the videos and then get access to these tools before they go underground again.

The Silo Framework Module

To get the job done you need the right tools and having advanced SEO tools like DWS, Krakken and The Last Keyword Tool are critical for accessing intel that allow you to (1) assess your market (2) data mine competitors and (3) implement exclusive tactics from a vantage point that few competitors are privileged enough to observe.

Superior intel allows you to work smarter and identify weaknesses, overlooked niche phrases and markets that overlap on the way up the ladder to the more lucrative / crowning market-defining keywords.

But, if you didn’t know what those market defining phrases were, or whether or not those keywords have “actual” dollars attached to their rankings (once you reach the top 3 positions of the traffic band); then you could waste weeks, months or years of time chasing phantom-like silhouettes that merely deliver a fraction of the traffic you had over zealously anticipated.

Wasting time is not an option. Insulate yourself from futility of targeting duds by using metrics like the Krakken’s Total Search Market Value (TSMV). TSMV is an assessment for each market that corresponds to a dollar figure based on organic and PPC ranking value.

This way, once you now where the money is, and whether or not there is commercial intent, you can tactfully implement website silo architecture to scale a plethora of lucrative keywords (like layers of an onion) through using one or multiple websites.

Using multiple properties allows you to liberate your revenue model from being overly dependent on any one property. To accomplish this feat, you need a solid strategy and system based repeatability that targets entire cluster of phrases, (The DNA Braid) vs. a few poultry keywords.

The DNA Braid Module

Would you rather rank for one keyword or rank for hundreds to thousands of keywords, that allow you to reach that “one” keyword faster while you enjoy the fruit of keyword stemming (ranking for stemmed variations) along the way?

Time is the real asset in SEO and the extent of the volume of work you can accomplish depends on the tools you have at your disposal, and the team that you have to implement those tactics; especially when it comes to SEO and competing in saturated markets.

To use an analogy, working with the wrong tools (against a seasoned competitor) is like bringing 3 men to a battle when your adversary has an army. No matter what strategy you implement (with those 3 men) their limited scope and resources will fall short when the numbers game creeps into the equation.

For a website to knock an authority site off the pedestal of the #1 position, it needs both (1) a foundation that is broad enough to support the ascent (by leveraging semantically structured supporting content) and (2) enough vertical milestones (categories and landing pages) to reach the apex for the primary phrase. This means for competitive markets, you may require thousands of pages (to support the mid tail and lucrative / competitive keywords) and dozens to hundreds of links to critical internal pages to reach the aggregate tipping point to reach the apex of a market.

But also keep in mind, that for every primary keyword, there are dozens of mid-tail and long-tail keywords that are equally as lucrative (if you devour the entire market along the way).

The Project Management Module

To create websites and manage the process (using clusters and co-occurrence), you need a scalable system that allows you to (a) identify keyword and markets (b) model data, cost, time management and resources and calculate ROI from click through rates, time to rank, the volume of content and internal links required per keyword or the number of deep links you will need (that was our proprietary algorithm and you can see it work in Video 1 on the silo framework module above) – that is the power of DWS, Krakken and The Last Keyword Tool; that is the collective suite known as Network Empire.

The volume and extent of the work you execute depends on the system and tools you have at your disposal, especially when SEO and competitive saturated markets are the battleground.

Working with advanced SEO tools allows you to plan your roll-out with more depth, a more robust array of theme relevant supporting articles, categories and landing pages and allows you to work smarter and not harder when chipping away at market defining phrases.

I have had the distinct honor of working with some of the most brilliant minds (the team from Themezoom) over the past 5 years and I can assure you that there are only a handful of people who understand and implement SEO on this level.

While this was our best kept secret for years “The Krakken”, now it is time to borrow a phrase from Hades from Clash of the Titans and “Release the Krakken”!

This suite will allow you to walk into a market cold and within 20 minutes have the creamy keywords that float to the top in which to base your existing legacy site (by breathing life into it with a new blog) or start anew and scale the market in a fraction of the time.

If you are struggling to find theme relevant keywords (based on sophisticated information retrieval algorithms such as sparse matrix clustering, co-occurrence, Bayes, PaIR, LSI and semantic connectivity) then the Krakken (which drills into 60-90,000 keywords in under 5 minutes) only brings you back phrases which are (1) theme relevant to the parent cluster (original keyword) and (2) either have organic search value or PPC search value.

When you continue to refine, add synonyms and keep drilling, you end up with the perfect blueprint (like a skeleton) in which to build out your website into a robust authority site or niche specific entity.

This means that if you include these phrases (in their respective website silo architecture) then the entire cluster gets devoured and you rank for more keywords with fewer inbound links (since your own website becomes its own PageRank and link-flow spewing, top 10 ranking juggernaut).

Keep in mind that the Krakken transcends ordinary keyword research and uses the same type of natural data hierarchy information retrieval structures (such as Google, Yahoo and Bing) use to ascertain relevance.

In short, a blueprint from the Krakken is like mirroring the ideal on page SEO elements, synonyms and synonymic sets search engines grade relevance score with as a conditional metric when analyzing authoritative websites and sorting the wheat from the chaff for positioning.

Rarely would I share the exact tools we use to inspect, enter and dominate markets, but in the spirit of the New Year I do have one special offer I have been permitted to pass along (for a very limited time) to all of you who either get our email / blog posts, read whitepapers and updates from our plugin SEO Ultimate or know who we are and what we do.

In this special offer you get the opportunity to (1) unleash the Krakken in your market (2) it’s powerful and quite formidable little brother “The Last Keyword Tool” and (3) the DWS (Domain Web Studio) the most powerful SEO management suite ever conceived for:

a) mapping out markets

b) creating properly themed websites with silo site architecture

c) managing all elements of the campaign from outsourcing content creation, project management, web development and SEO tasks and most importantly

d) having a syndication blueprint that creates a timeline for every keyword, assesses its cost, time to rank, ROI and even lets you know how to cross the tipping-point with every keyword in a blueprint.

Put simply, this bundle is a must! We have paid $12,000 a year just to use the Krakken, in this offer, you will have to click and see for yourself the savings you can receive.

Do yourself a favor; you can win the battle before you even step on the field. I speak from experience on this one, we can do more in less time and completely crush seasoned competitors (such as brands, Wikipedia results, Amazon, Target, Wal-mart and other “strong sites”) using the formula’s developed from building sites (and links) in tandem with a search engines natural data hierarchy – and that is what you will learn from using this suite .

In essence, Network Empire silently slays competitors and uses unstoppable algorithms (that search engines love and reward), and now, for a limited time you can save hundreds by following this link and getting your subscription for a hefty discount.

In closing, for those naysayers, here are links to an exclusive webinar on the DWS 3.5 launch and other videos on the Krakken and The Last Keyword Tool.

This is not a marketing ploy; this is a special offer with bona fide savings for those of you who are serious about dominating your market. This offer will not last and will be pulled in the next 24-48 hours. Act now, or pay full price later. I leave the rest to you…

-Jeffrey

3 Painful Keyword Research Pitfalls to Avoid!

Posted on 19. Sep, 2011 by Jeffrey Smith in Blog, DWS, Keyword Research, SEO Tips, Small Business Internet Marketing, Small Business Marketing

The primary reason why people use search engines is to find answers. Therefore, your websites success depends on whether or not you fully understand the questions people are searching for (the cause behind the cause) and to which degree your landing pages answer those questions or solve their problems.

He is "NOT"searching for "exercise equipment"…

This is known as finding the pain (as the image clearly illustrates above) and serving up the perfect pain killer is a prime directive for conversion.

In fact, this feedback/cycle of problem/solution, seek and satiate the query / modality is hard-wired into the human psyche and represents the springboard for landing pages and high conversions – if the context of why they are searching is present and if those pages deliver the proper solution to the prospect at the right time in the sales cycle.

If proper timing, relevance and value converge (from users finding their solution), the end result is a predictable / natural conclusion, i.e. a sale, opt in or predictive action. This is where search engine optimization, (much like a game of chess) gets interesting. Many often make the mistake of targeting one keyword vs. targeting multiple keywords and devouring the online conversation through including tactful modifiers, synonyms or commercially laden suggestive phrases in tandem with primary keywords.

If you logically target a cluster of phrases that overlap and have continuity, the likelihood of your website or landing page appearing on multiple nodes of the search /solution phase when people are most impressionable are increased.

In other words, if you can span the gamut from the niche oriented long tail phrases, up through the category defining popular phrases and breach the primary educational queries with well positioned content, the you own the conversation for that market.

3 Painful Keyword Research Pitfalls

Rather than tell you what to do, let’s start out with a few examples of keyword research pitfalls to avoid.

Not understanding your audience.
Not understanding the difference between profitable/lucrative keywords and keyword “duds”.
Failing to implement a bridge that effectively communicates value to the ideal prospect (or communicating the wrong message to the wrong audience).

Using the gentlemen in the image above, I can assure you he is not looking for “a book about back pain”, he is “looking for relief”, quickly! Trying to sell him something preventative (after the fact, is a perfect example of wrong product, wrong time, wrong prospect.

Someone who injured their back slightly and is showing minor symptoms or is considering long-term recovery options however, may benefit from an e-book or alternate method (something less urgent). So, to rule out an e-book “back pain relief” / offer is not senseless, it merely requires a different tact and appeals to a different node and demands its own place within the site architecture.

1. Not Understanding Your Audience

Rather than go into a lengthy discussion on the value of context. Rest assured that while people use a vast array of keywords, their intention is the driving factor of why they are searching rather than the phrases. Just consider keywords as doors that represent the gateway to your audience in search engines.

They are either hit or miss and picking the wrong keywords or saying the wrong thing to the wrong prospect (from lack of continuity or otherwise) will not compensate for delving deeper to find the right keywords initially to build your keyword / content framework on.

Your job as a business owner, entrepreneur or webmaster is to vet and extract the most profitable phrases and weave them into your titles meta descriptions, landing pages, header tags, internal links and inbound links so that your website can appear when those searches are conducted. Yet, if you are basing your data gathering on shallow methods, inevitably, the outcome is less than desirable.

There are many ways to extract meaning from a market such as keyword research, competitor research or vertical online market analysis. However, regardless of your method, the following two rules below still apply.

2. The Difference Between Profitable Keywords and Duds

Profitable keywords are not always high traffic volume keywords. You have to understand the question behind the question and appeal to the emotion of the prospect. Value, message match and conversion are important, but if you target the wrong keywords you will never have enough traffic to measure genuine click-throughs in search engines enough to have a valid sample set in which to base present and/or future campaigns.

3. Communicating the Right Message to the Right Audience

To ensure landing pages convert, they should have a sole purpose (to rank for their primary phrase) as determined by where they fit into your industry solution. Keywords can either hit or miss their target and someone searching for something may find it using 100 different keyword variations but men the same thing). This is why you need to map out the most lucrative phrases and then weave a web of relevance through internal links and deep links from other websites.

This process is called keyword stemming (getting a keyword ranked and then using it to spawn dozens, hundreds or thousands of keywords), and by design it is one of the most effective SEO strategies ever devised.

However, to do this deliberately from the onset (like a game of chess unfolding vs. an accidental / circumstantial happenstance) is what differentiates hardcore SEO from neophyte SEO’s throwing darts against the wall with keywords in an attempt to make things stick (and then using a fragmented approach to attempt to rank them).

Organic rankings take time and the last thing you can afford is to focus on keyword duds. Every dollar, link or article you invest should have ROI as the basis. Observing the cluster of phrases and planning a point of entry and plotting your keyword roll-out / development plan is one of the most critical parts of initiating any SEO campaign.

Attention share translates into brand awareness and that brand awareness is the cornerstone to trust and engagement. But let’s get out of the theoretical zone and get down to brass tacks with some viable examples of this modality.

Understanding Informational vs. Commercial Queries

Answers that pertain to problems are opportunities in disguise. The difference between a sale and an informative query often appear quite similar, but in fact, it’s the subtle nuances that distinguish a conversion laden search from a mere query for more information.

You would be surprised how many questions you can find from skimming the analytics of an authority site or even using SEO tools like SEMRush to find out what type of long-tail and mid-tail queries your competitors are already ranking for. You can uncover lots of low hanging fruit and these keywords are “effective keywords” considering they are already responsible for driving traffic (not just grasping at straws unfounded).

Let’s use “back pain” as an example and discuss the two types of queries which one could use to create revenue. One is informational the other is commercial, we will look at both.

Semantic Keyword Cluster for Back Pain

Informational queries tend to be broad in nature. An example of a “broad search” can be represented by someone searching for information on a “herniated disc” or a “hernia” vs. someone searching for “pain relief from hernia” or “how to relieve back pain”. The operative distinction is the use of the modifier relief, relieve, treatment, etc. which represents a more urgent need for a “pain killer/solution”.

From the outside in, as a business owner, you might think your keyword is “back pain”, but there are two considerations to this quandary; (1) the root phrase is the most competitive and (2) you still need to drill deeper into the solution to find the real “pain killer” queries and triggers that will distinguish your offer / landing page from the masses.

You also need to consider that for any “competitive” keyword query, that keyword will need more supporting articles, shingles and instances within a website in order for that website to be considered a valid destination (based on the search engines stringent quality score algorithm).

This means that for one competitive keyword, you may need hundreds of supporting articles (based on the rungs in the ladder/synonyms and modifiers for the topic) to gain enough authority to rank for that competitive keyword.

While many see this as a burden, on the contrary, this is a genuine opportunity for implementing the process of progressive layering of multiple nodes of relevance through content creation by using the less competitive queries (which you can devour along the way) on your way up the food chain to the more lucrative traffic from the root phrase.

Also, keep in mind that more broad traffic (like a flashlight) is not always going to convert higher than a pin-point targeted message and value proposition with a more specific (laser-like) query. So, instead of chasing volume with keywords, chase value (by using tactics like these)…

Chasing Search Value Not Search Volume

After you map out the pain points, you can use magnetic headlines coupled with value propositions to do this such as:

3 Proven Tips to Alleviate Back Pain in 10 Minutes or Less.
5 Things to Avoid Inflaming Lower Back Pain.
4 Foods You Can Eat to Decrease Back Pain.

The use of tactful modifiers and compelling solution based keywords coupled with the primary phrase now provide the context to ensure that your audience is filtered out by default.

You will only attract those looking for “the right solution” which means two things (1) less tire kickers hit your page and (2) the people that do click are more apt to convert. So, instead of you having a measly 1% conversion (1 out of 100 people engaging your offer, opting in to your e-book, or buying your product) can increase to 6-10% conversion or higher (depending on factors such as (a) the graphic appeal (b) the validity of your product (c) trust signals (d) relevance and (e) timing.

The takeaway here is to be specific but look for overlapping synonyms which are all tell tale symptoms of the problem.

I would also scrub the cluster of keywords and find other lucrative missed opportunities to use for additional categories, supporting articles and solutions which need to be addressed for that audience.

Other Theme Relevant Keywords from Back Pain Cluster

Once I found the DNA braid of phrases, I would then logically plot out the stages for market domination using tools like those offered in the Network Empire and provided by tools like the Krakken (not for flimsy SEO’s) these are professional grade tools for those who are serious about taking over markets.

10 Keyword Research Tips

You will need to know:

1) Who your audience is?

2) What they need?

3) How they find what they need (how they search)… and once you unearth that -

4) How to build your industry solution

5) Which keywords are critical or supportive

6) Where they fit into your website’s hierarchy and what emphasis they garner (internal links and / or link building).

7) What type of conversion the objective is (informational) such as an e-book or link to a paid e-book/affiliate offer, physical products (either sold on site or linked from your site to others affiliate offers), CPA or CPL (cost per acquisition or cost per lead) if there are national businesses that will pay for leads or local businesses who can benefit directly from that traffic (with your site as a portal).

8) How long it will take for you to build enough content, internal links, deep links from other sites, traffic and see ROI.

9) A method to map out each keyword, site architecture, internal links, link building and syndication strategy.

10) A process to manage it.

All of those things can be found at www.networkempire.com and you would be wise to join and either be a fly on the wall or start using the tools there to uncover and conquer organic online markets.

I hope you found this post useful and as always, thanks for reading the SEO Design Solutions Blog. Stay tuned for the WP Ultimate theme launch shortly. We have been quiet for over a month now as we prepare our new WordPress theme / framework. It’s nearly ready, so bear with us as we stress test the application prior to the initial launch.

Real SEO Tools, Serious Results!

Posted on 10. Jun, 2011 by Jeffrey Smith in Blog, DWS, DWS 2.6 Themezoom Revolution, Small Business Internet Marketing, Small Business Marketing, Website Silo Architecture Tools, WP Ultimate

In this video Matt DaCruz from Themezoom Revolution walks you through setting up an SEO-infused semantic silo from scratch in DWS from their recently polished, refined graphic user interface. This sleek, uber powerful tool allows you to map out perfectly structured websites (through a streamlined process perfected over years) using methods that would normally take days into a simple, powerful website architecture in record time.

Before you set out to tackle a market (one keyword or multiple keywords at a time) you need to understand three critical SEO metrics (1) the competition, i.e. barrier to entry (2) how much it will cost and (3) how to assemble your site architecture and structure your internal and inbound links to reach a profitable ROI. DWS can help with all three.

There is one more surprise we would like to pass along about the WP Ultimate Theme. SEO Design Solutions has been collaborating with the most advanced ensemble of programmers and internet marketing futurists from the Themezoom Revolution / Domain Web Studio convergence and WP Ultimate is the only theme that imports the data from DWS 2.6 via xml for the titles, meta data, categories, content (using a time released time stamp drip feature, tags and stuff I can’t even reveal yet, allowing you to create themed and siloed websites on the fly.

If you thought traditional keyword research tools and Thesis were cool, you haven’t seen anything yet. This is only the beginning of the Themezoom Revolution. Stay tuned for updates…

"Do You Make These Mistakes In Marketing Your Small Business?" 41 Pages You Can't Afford Not To Read: Learn The 7 Common Profit-Killing Mistakes You're Probably Making Right Now And How To Avoid Them - And Then What To Do To Double Your Business In The Next 90 Days! Enter Your First Name And Primary Email Address Into the Simple Form Below To Get Instant Access To The Free Business Acceleration Report.
First Name:
Primary Email:
Privacy Policy: We hate spam as much as you do. Your information is 100% secure and never disclosed to a third party.

Small Business Marketing & Business Acceleration | FrontlineMarketingSystems.com

Archive for 'DWS'