Holistic Optimization Across the Sales Cycle: Optimize Speaking Events May & June

Posted on 10. May, 2012 by in Blog, conferences, content marketing optimization, Marketing PR Conferences, Presentations, Small Business Internet Marketing, Small Business Marketing

sales cycle optimizastion

When you have a business that relies on attracting new business online the sheer volume of options can be confusing. Should offline advertising efforts transfer to online? Maybe email marketing? What about SEO or the hot topic, social media? So much focus is placed on tactics and channels, that a lot of misplaced digital marketing budget gets wasted or spent inefficiently.

To bring some clarity to the myriad online marketing options available, I think it’s worth marketers taking a holistic approach that starts with an essential understanding of goals and customers. Who are your best customers? Who are your worst? What do your best customers care about? What are their pain points and goals? While you’re answering those key questions, think about how your solutions meet the needs of your target audience and what stories you can tell to bring align those interests to a common goal.

To be an effective online marketer in today’s fast changing environment, it’s important to understand the customer journey though the sales cycle. That empathy helps internet marketers adapt to any changes in consumer behaviors. Curiosity about technology and trends will help marketers become smarter regardless of what changes occur in the industry, with specific channels or applications.

If you want to learn more about how a more customer centric and content focused internet marketing approach could work for your business, please give us a call or come to one of the events listed below. Over the next month or so, I will be speaking at a number of events drilling down into the strategy and mechanics of such an approach. Of course, a great complement to these events would be the book that Joe Pulizzi says will, “help take your online and content marketing to the next level”.

May 16, 1:00 pm Central
Webinar:  Optimize & Socialize for Better Content Marketing
Online Marketing Institute: Register Here (free)

The answer to better content marketing isn’t simply adding more content. Designing content that’s meaningful vs. mechanical for customers that inspires engagement and business outcomes enables brands to reach more people ready to buy, refer or share. This webinar will provide a framework for an Optimize and Socialize approach to content marketing that attracts, engages and inspires community and sales.

Key Takeaways:

  • 3 Key consumer trends that spell opportunity for Social SEO
  • A Framework for an optimized and socialized content marketing program
  • How to plan search and social content across the sales cycle
  • Essential KPIs and business outcomes for Social SEO and content marketing

May 23rd, 4:45 pm Pacific
Solo Presentation: Sales Cycle Optimization With Content, SEO & Social Media
Marketo Users Conference (Client), San Francisco: Register Here

While Google.com handles over 11 billion queries a month, competition for attention on the search and social web is at an all time high. There are over 65,743,590 blog posts published each month and more video is uploaded to YouTube in that time than the 3 major US networks created in 60 years. Content flows in every direction throughout a variety of platforms, formats and devices. The mass adoption of the social and mobile web has facilitated a revolution of information access, sharing and publishing.

Guiding customers on their journey through the sales cycle in that environment requires an integrated approach to content, optimization and social media marketing. Optimizing the sales funnel is essential to attract, engage and inspiring customers to buy and this presentation will provide attendees with a framework and tactics to develop their own Optimize and Socialize approach to sales cycle optimization.

June 1st, 8:00 am Central
Presentation: Optimize – How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing
Social Media Club, Redwood Falls MN: Register Here (free copy of Optimize for all attendees!)

How can small businesses approach their online marketing to achieve better visibility where customers are looking and socializing online? This presentation on Optimize will provide attendees a framework for organizing their content marketing that leverages both search and social media to attract more customers, shorten sales cycles and retain existing customers. Some of the key presentation topics to be covered:

  • Major shifts in consumer search and social trends
  • Key opportunities to improve online marketing strategy and performance
  • How to integrate customer-centric SEO with social media and content marketing
  • Using this knowledge to attract, engage, and inspire more sales online

June 7th, 9:00 am Eastern
Track Keynote: Optimize and Socialize for Better Content Marketing
BlogWorld New Media & Expo, New York: Register Here

Search, social media and content marketing are converging, and consumers are using numerous ways to discover, consume and act on content. In this session, you’ll learn how to use content marketing best practices to design information that inspires audiences to share, buy and recommend your brand.

Key Points
1. Learn the framework for an optimize and socialize approach to content marketing
2. Understand the framework for optimizing across the customer lifecycle
3. Know the difference between KPIs and business outcomes for web and social measurement

June 8th, 9:00 am Eastern
Keynote: Attract & Engage More Customers With An Optimized State of Mind
Vocus Users Conference (Client), Baltimore: Register Here

The worlds of Marketing and Public Relations are converging and now, more than ever, communications professionals need to accelerate their internet marketing skill sets to create a competitive advantage. This presentation provides an integrated approach to using content for optimizing awareness, engagement and action.

June 11, 10:30 am & 3:30 pm
Enterprise SEO
Content Marketing Optimization
SES Toronto: Register Here

Enterprise SEO: This session will also include a proven model of organization for your enterprise-level SEO campaign as well as a summary of key metrics that you should be measuring to drive ongoing SEO strategy.

Content Marketing Optimization: Pandas and Penguins and Zebras Oh My!  If your SEO is all about chasing tricks and shortcuts with content and links, then this session isn’t for you. If you are interested in building a competitive advantage focusing on customer centric content marketing that works with or without search engines, then make sure you have a front row seat.

It will be a busy 30 days but there’s been so much interest in a more integrated approach and with Optimize, that it’s been a real pleasure meeting and exchanging ideas with marketers looking for a more holistic perspective to marketing on the web. I hope to see you at one of these events.  To get a tase of these types of presentations, take a look at this deck from the Fusion Marketing Experience conference that I presented last week in Antwerp. It’s currently featured on the home page of Slideshare.

For anyone that liveblogs these events, please be sure to email me the link to your post and I’ll send you a copy of Optimize. If you have one, I’ll send you one to give away to your readers.  lee at toprank dot org

Email Newsletter
Gain a competitive advantage by subscribing to the
TopRank® Online Marketing Newsletter.

© Online Marketing Blog, 2012. |
Holistic Optimization Across the Sales Cycle: Optimize Speaking Events May & June | http://www.toprankblog.com

Copywriting Contest: Write the Best-Performing Subject Line and Win

Posted on 21. Mar, 2012 by in Blog, conferences, Copywriting, Email Marketing, Featured, Small Business Internet Marketing, Small Business Marketing

image of selectric type ball

Editorial note: Our friends over at Marketing Sherpa had the cool idea of running an email subject line contest, and we couldn’t resist joining in.

The best three entries submitted here at Copyblogger will be eligible for a very cool prize indeed, so check out all the details and give it your best shot!

Subject lines are by far the easiest element of your email marketing to test.

Heck, they’re probably the easiest copywriting element to test, period.

And it’s a good thing too: there’s a lot you can learn about your audience from testing subject lines.

A well-run test can tell you:

  • What elements of your offer are most appealing?
  • Do you have to offer an incentive to get your customers to take even a basic action?
  • If so, what incentive works best?

But here’s another thing about subject line testing … sometimes you just hit a wall.

To quote The Barenaked Ladies, sometimes you just feel like, “It’s all been done.”

How do you break through this wall?

As a solo act — an individual copywriter or marketer writing subject lines — sometimes you simply run out of ways to rearrange those few characters in that small space.

At times like this, you need to reach out and get fresh ideas to test and push the envelope. For instance, what kinds of ideas can folks like these give you?

  • Designers
  • IT
  • Sales
  • Customer Service
  • Your marketing peers within (and outside) your company
  • Your audience

We’ve written a lot (and I mean a lot) of subject lines, and we’re taking a small part in looking for a truly fresh perspective for an upcoming Marketing Sherpa email about the Optimization Summit 2012 in Denver.

We’re asking you to join us in this little subject line writing competition, and we’ll make it worth your while.

The winning subject line in our test will receive a free ticket to Optimization Summit 2012 plus a free MarketingExperiments Landing Page Optimization Online Course.

That’s $1,900 worth of stuff. (See, we told you it was awesome.)

Here’s how you can enter the contest …

Just enter the subject line you think will receive the most clickthroughs in the comments below.

(We measure success by clickthroughs, not open rates.) The research question for this test is “Which subject line will produce the highest clickthrough rate?”

The only variable in the test will be the subject line.

The email copy, offer, and everything else will stay exactly the same, so this is a single-factor test. Read the body of the email message below to get the entire picture …

Here’s the email

Subject Line — That’s up to you ;)

Dear Marketer,

Once visitors reach your landing pages, do they have a clear understanding of what they should do next?

Only through testing will you know for sure.

Whether it’s to get more information, download a white paper or register for an event, it should be very clear to your audience what the next step should be.

The challenge isn’t testing. The challenge is discovering what changes to test.

Join us for Optimization Summit 2012, where our industry experts will teach you how and what to test.

Over the course of four days you’ll discover exactly what you need to change on your key landing pages from your ecommerce, subscription, or lead-gen paths.

We’ve assembled a team of industry experts that can help you with your unique set of circumstances. Although the general sessions and pre-summit workshop will be very informative, there is nothing quite like advice that is tailored to your specific situation. That’s where our one-to-one coaching clinics come in.

This is your chance to get one-to-one advice on:

  • Metric & Analytics Setup
  • Test Validity
  • Value Proposition
  • Metric & Analytics Interpretation
  • Conversion Optimization
  • Test Setup

Click here to watch a short video clip highlighting Dr. Flint McGlaughlin, one of our keynote speakers, discussing how you can optimize your landing pages for maximum conversion.

Our goal is for every one of our attendees to leave the Summit armed with great ideas and answers to their most pressing optimization questions.

Looking for more information? Visit the Optimization Summit 2012 website to get more information on the agenda, location and reasons to attend.

Early Bird Special Ends 4/30: Reserve your ticket and save $300.00.

We look forward to seeing you and your peers in Denver.

Sincerely, 

Todd Lebo
, Senior Director of Content & Business Development
, MarketingSherpa



P.S. Interested in bringing your entire team? Groups of three or more can save 25% off the cost of their tickets.

Meet the judges

Nathan Thompson, Senior Research Manager, MECLABS will pick the three subject lines he thinks will get the highest clickthrough rate based on his extensive testing experience.

Brian Clark and Sonia Simone will also pick their three favorite submissions from the comments here on Copyblogger to include as treatments in the test.

But the ultimate judge will be the customer. Whichever selected subject line receives the most customer response will win.

And, even if you don’t win, you can show the world your mad persuasive copy skills by entering your submission in the comments section below.

So just drop your very best subject line for the email above in the comments section of this post by Wednesday, March 28th, at midnight Eastern Daylight Time.

Good luck. And may the best subject line win ;)

About the Author: Daniel Burstein is director of editorial content for MECLABS.

Note: Submitting a comment with a subject line on this blog post constitues acceptance of the terms and conditions of this contest.

Post image by Land of the Lost

PS. Check out these related resources …

If you want to brush up your subject line chops, here are some resources that can help.

Share

3 Seriously Good Reasons to Join Brian and Sonia at the BlueGlass LA Conference

Posted on 16. Mar, 2012 by in Blog, conferences, Featured, Small Business Internet Marketing, Small Business Marketing

image of badge from BlueGlass LA conference

Brian Clark and I will both be speaking at the BlueGlass LA conference this year.

We go to lots of conferences every year — both as speakers and as attendees — but BlueGlass has some special things going for it.

You can tell that the List Post has become second nature to me, because off the top of my head, I can think of three solid reasons you want to come to Los Angeles with us on April 23 and 24.

Spoiler alert: one of those reasons is a juicy discount.

So here’s why we think you should come hang with us:

1. You will actually learn something

Brian’s going to be speaking about how to build an audience of buyers that will support your business, at every level from micropreneur to empire.

I’m going to be speaking about the realities of social media marketing — stripping away the buzzword bingo over “conversation” or “engagement” to get into the realities of what social media can (and can’t) do for you.

We’ll be joined by 28 of the brightest minds in SEO, social media, content marketing, and startup success.

A lot of those are names you recognize — stars of online-based business.

And some of them are the names you don’t know … unless you’re already running a multi-million dollar business yourself. They’re the men and women behind the curtain, the ones who are too busy succeeding to become “internet celebrities.”

I’m not just going to be speaking at the sessions — I’m going to be attending them. This is grown-up level material, taught by real-life experts who do business in the real world.

If you want to leave a conference ready to implement the ideas and strategies that will make a significant difference to your business’s bottom line this year, this is the conference that will do that for you.

2. Small is beautiful

Now we love a big party as much as anyone, but when you want to do real deals, small has a lot of benefits.

BlueGlass LA is limited to 125 registrants. When we spoke with the organizers this morning, there were 17 tickets left. If you delay, you may very well get locked out — if you’ll be joining us, get signed up now.

It can be hard to really get into an in-depth conversation at the big conferences … everyone has so many demands on their time. A small conference gives you more room to make a serious, lasting connection.

Included in your All Access Pass are passes to the private rooftop and lounge BlueGlass parties … where you can actually hold a conversation with the people who can change your business.

If you’ve ever heard that the best place to make a business deal is at the bar … this is what they mean.

Big props to BlueGlass for putting on a conference where people actually learned, and actual deals were made at the bar.
~Brian Clark

3. We can get you a sweet deal

You know we’re going to take care of you!

Copyblogger readers get $300 off the conference registration with the discount code COPY. Register here, and don’t forget that discount code.

And if you’re coming, please let us know (you can just drop us a comment below) so we can be sure to make time to see you, to make sure you’re getting everything you can out of the conference, and to help you make any connections you need to make.

Obviously, we could never make that kind of offer for a conference with 200,000 attendees.

And that’s precisely why you should attend BlueGlass LA.

About the Author: Sonia Simone is co-founder and CMO of Copyblogger Media.

Share

The Surprising Old-School Secret to Blogging Success (2012 Edition)

Posted on 01. Mar, 2012 by in Blog, conferences, Featured, Small Business Internet Marketing, Small Business Marketing

image of holding hands

You’ve probably noticed that about 80% of your blog’s success comes from “ass in chair” time.

That’s the time you spend writing posts, editing posts, finding images, pitching guest posts, answering comments, shaping up your SEO, and all the other tasks we teach you about here on Copyblogger.

You’ve got to get that stuff right. But great blogs are not built by “ass in chair” time alone.

There’s actually a significant element to your success that you may be neglecting with all that work and focus.

Every once in awhile, you might consider getting out of the chair and physically setting eyes on a fellow human being. I realize this is a bizarre, arcane practice, but bear with me.

Social networking 1.0

Have you ever noticed that you don’t really know what a post is going to be about until you start writing? You throw something out there, and next thing you know, it’s gone in whatever direction naturally follows.

Believe it or not, you can actually replicate this phenomenon by physically locating yourself in close proximity to another person, with each of you taking turns speaking. This is called a conversation.

I know, you know all about conversation already. It’s answering blog comments, writing on your ex-girlfriend’s Facebook wall, and tweeting how cranky you are in line at the Genius Bar.

But here’s something you might not know — “conversations” actually predate the internet.

Spend enough time in these “real world” conversations, and you actually trigger the growth of new neural connections. You come up with new ideas. You challenge your existing ideas and take them in new directions. You learn.

This phenomenon is improved by another old-school technique, called listening. It’s like lurking, except the other person can see you standing there, so at some point you should probably say something.

Conversation and listening can, if you let them, become awe-inspiring weapons in your blogging arsenal. They’ll give you a virtually endless supply of post ideas, angles for content, and insights into human psychology.

And they’ll improve the quality of your thinking, getting you out of the same stale perceptions and approaches to your writing.

Do enough of this and you will make friends. These are similar to Facebook friends, except a) you actually like them, and b) if they poke you, you get to smack them in the head and tell them to quit being a jackass.

Advanced stuff

Once you’ve mastered these fundamental tools, you may be ready to move forward to a more advanced practice.

You can practice conversing and listening with more than one person at once.

One place you can try this is an entrepreneur’s group in your local community. Generally the way it works is that you show up, pay something, they serve you a really bad lunch, and the real estate guy hits you up for business within the first 2 minutes.

Once you’ve detached yourself from the real estate guy, these can be quite fun. You can engage in listening and conversations with other people who are facing the same issues you are. Some stuff you’ll know a lot about, and you can teach them. Some stuff they’re going to be a lot smarter about than you are, which is when you want to shut up and take a few notes.

You can also go to parties. These are gatherings of people in one place for multiple real-time instances of conversing, listening, and friending, often accompanied by beer, tequila, and possibly pretzels.

These “parties” often include music, dancing, and laughter. Things may even liven up thanks to the noisy presence of one or more highly intoxicated people, who provide entertainment and a comforting sense of moral superiority.

What do I know?

I’m writing this post based on a dim memory of these old-school practices, since I haven’t done them for months years.

I’ve developed quite an impressive blogger’s tan. In other words, I’m about the same color as the surface of the moon. I’ve developed it by holing up in my basement office recording Q&A sessions, writing content, editing posts, and other 80% activities.

So I thought I’d try something radical. I’m going to work on my 20% and fly out to Austin next week to hang out with Brian and lots of other friends for a few days at the South by Southwest Interactive conference.

If you’ll be there too, we should make sure to bump into each other. Maybe even at the official Copyblogger party.

Is it true Copyblogger is having a party?

Yes, it’s true! The Copyblogger team is throwing another SxSW party this year. This time, our own Brian Clark will be spinning awesome ’80s music for the duration of the open bar happy hour. Of course I’ll be there wearing something inappropriate, and I’m even going to try to drag our lovable recluse Robert Bruce.

Held at Stubb’s newest venue, The Rattle Inn, the Computer Blue party will feature several floors of great people, music, and of course, cocktails. The Southern Star brewery tells us they’ll be sending over a couple of cases of their Bombshell Blonde, for those of us who enjoy such things.

Doors open at 8pm, and a FREE open bar will be held from 8:30 – 9:30pm. Last year’s event had lines around the block, so get there early. This event is free, although you must RSVP here in order to attend. Looking forward to seeing you you there!

About the Author: Sonia Simone is co-founder and CMO of Copyblogger Media and conducts 90% of her social life on twitter. Poor little thing.

Note: This post originally ran before SXSW 2010. Little has changed, although my blogger’s tan is much more impressive now. If you’re in Austin this year, come catch a glimpse in person! See you at the party …

Share

The BlogWorld Expo Virtual Ticket (or, How to Get To a Conference You Can’t Get To)

Posted on 11. Oct, 2011 by in Blog, conferences, Email Marketing, Small Business Internet Marketing, Small Business Marketing, social media marketing

image of blogworld expo virtual ticket

We live a lonely life out here on the internet.

Sure, we’ve got email and blogs and social media and Skype and the occasional contact via an actual phone, but in real-life terms we’re pretty isolated.

We usually live far away from our “work friends.” We swap ideas in small, discreet blocks — a half-hour IM chat with someone here, an email or two with someone else there.

Sometimes, it’s hard for internet work to feel like anything other than a hobby … and why should it, if you never commit to immersion in it?

Why should all this feel like a serious endeavor if you never make it your sustained, total focus?

Why should it grow and expand and become more profitable if you never get together with successful like-minded people and spend some serious time studying your craft?

I’ll tell you why …

Three times a year, I hop on a plane and fly out to blogging conferences — BlogWorld in May and November, and South by Southwest in March.

Traveling is a pain, and the trips are expensive, but I go because being in those environments is totally worth the inconvenience.

It’s necessary to make my business grow.

Attending conferences is nothing short of awesome, and you should do it if you’re able. These are the times to soak up new information, when the innovations and inspiration of others can’t help but rub off on you.

Every time you go to a conference, you return home with new tools that can make your business more profitable.

But what if you can’t quite manage to get to live events? Luckily, there’s a solution.

How to attend a conference you can’t attend

Travel sucks, especially since the airlines began their sadistic sociological experiment to determine how much travelers will put up with before cracking.

You have to pay for your bags. You have to put your deodorant into exactly the right kind of clear baggie or they’ll throw it away. The crappy snack on the flight costs six dollars. On one flight, the man to my left was spilling into my seat and the man to my right was throwing up the entire time.

Transportation is expensive. Hotels are expensive. You’ve got to put the kids in the kennel and send the dogs to grandma’s. (Right?) You’ve got to find a way to put your business on hold … if it can survive being put on hold.

Often, you’ll look at that conference coming up and say, “It’d be so great to attend, but there’s just no way I can make it happen.”

But what if you could attend the conference without the travel and the inconvenience, and for a small fraction of the cost?

What if you could immerse yourself in the best and latest information while still watching the kids and the dogs, while still doing what needs to be done with your business and home, and possibly (probably) while wearing comfortable pajamas and not being barfed on?

What if you didn’t have to spend a few thousand dollars on travel, a hotel, and a full-access conference pass?

This is the part where I tell you about my new gig — working with BlogWorld New Media Expo to turn BlogWorld’s Virtual Ticket into the best you-can’t-be-there-live-but-you-can-attend-anyway virtual event around.

This is not your father’s virtual conference

If you think the idea of “attending” a conference via your computer sounds like a lame substitute for the real thing, I don’t blame you.

Most virtual events focus exclusively on giving you content, but what really makes an in-person conference sing is the experience of being there.

In the redesigned Virtual Ticket, we’re giving you both.

Providing the conference content was straightforward. The Virtual Ticket contains audio/video recordings of all 100+ hours of conference sessions.

Want learning? Want information? Fuhgeddaboudit … we’ve got an avalanche of hot, fresh instruction. (It’s actually more content than you would get in person, because when you’re there live, you have to pick and choose between sessions — something you won’t have to do virtually.)

But providing the conference experience — to bridge that internet isolation we all feel from time to time — was harder.

Try as we might, we couldn’t replace handshakes, hugs, and noogies, but we tried to re-create “being there” as much as possible:

  • We set up live recordings during the conference and at the extracurricular events. You can’t be there in person to shanghai presenters into a conversation, but we can and will, and you’ll be watching.
  • We’ve lined up exclusive interviews and backstage access that even live attendees won’t have access to.
  • We hired a charming MC named Johnny B. Truant to be your virtual host. In addition to giving the Virtual Ticket a cohesive “almost like you’re there” guided BlogWorld experience, I can get you in to see anyone because I’m charming and have credentials — not because I have blackmail fodder, no matter what Sonia says.
  • We’ve provided Q&A with the bigwigs. If you’re at home, you can’t stop presenters to ask them questions (“What’s your best social media tip?” “How did you get started?” “What’s this thing on my shoe?”), but we’ll ask them your questions through the beauty of social media.
  • Plus, we’ve got other stuff.There’s more social media magic in the works that my project manager hasn’t explained to me yet and that I therefore need to be vague about for now. (Hey, I’m an idea guy. People still have to remind me to tie my shoes.)

Will it be as good as being there in person? Of course not.

Is it the next best thing? Definitely.

See you in (virtual) Los Angeles?

It costs around 1/10th as much, too: Full price for the Virtual Ticket is only $347.

But through this Saturday, October 15th, it’s only $247.

You’ll get access to all of it (pretty much everything about BlogWorld other than the nametags) for way, way, way less than you’d spend to fly out to Los Angeles.

Sign up for the BlogWorld West 2011 Virtual Ticket here.

Copyblogger is a proud marketing partner of BlogWorld New Media Expo, and all of the links in this post are affiliate links.

We only promote things that we believe in, and this year’s Virtual Ticket is something quite extraordinary. All virtual events deliver content (some better than others), but almost none deliver the experience of being at the live event.

This delivers both.

And of course, if you attend the Virtual Ticket, Copyblogger will “see you at BlogWorld” next month. We’ll be there, and you’ll be at home or at work … and that may well mean you’ll be drinking better coffee.

Save us some, okay?

Sign up for the Virtual Ticket here while the price is still $100 off (through Saturday).

About the Author: Johnny B. Truant is the host and MC of the BlogWorld Virtual Ticket.

Easy ways to Panda-proof your content

Posted on 15. Sep, 2011 by in Blog, conferences, Freelance SEO copywriting, In-house Content Marketing, SEO Content marketing, Small Business Internet Marketing, Small Business Marketing, Tips and techniques

Panda is everywhere! I’m here at SMX East, and “Panda” is definitely the hot conference buzzword. My argument? Google’s Panda update forces marketers to go back to basics – that is, quality, original content that speaks to their prospects and tells a story. The update is a good thing and provides quite a bit of opportunity. It’s just understanding how to leverage it and make it happen.

Yesterday, I discussed how to “Panda-proof” your content – and how to develop content that can be repurposed across different marketing mediums. If you’ve been struggling around, “How can I find the time to create the quality SEO copy that I know I need,” check out my slides from SMX East.

How to Panda-proof your SEO content

Want more Panda goodness? Check out the live blogging writeups from the wonderful folks at aimClear, SEORoundtable and Outspoken Media. Enjoy!

Learn how to Panda-proof your content at SMX East

Posted on 01. Sep, 2011 by in Blog, conferences, SEO Content marketing, Small Business Internet Marketing, Small Business Marketing, Tips and techniques

I am speaking at SMX East

Did Google’s Panda take a big bite out of your search engine rankings – and you’re not sure what to do next?

Sounds like a trip to NYC for SMX East (September 13th – the 15th) would be a smart move.

I’m excited to announce that I’ll be speaking on “Panda-proofing your content” on September 13th from 1:45-3 p.m. I’ll be joined by a fantastic speaker lineup, including:

If you’re attending SMX East, please stop by and say, “hi.” It will be great to meet you! :)

(BTW, I’m on vacation this week, hence the mini-post. I’ll be back at it after the holiday! Thanks!)