10 Content Marketing Books to Help Sell the C-Level
Posted on 12. Jan, 2012 by Joe Pulizzi in Ann Handley, Blog, brian solis, CC Chapman, content marketing, David Meerman Scott, jay baer, Small Business Internet Marketing, Small Business Marketing
Just ended a pretty impressive Content Marketing Institute webinar hosted by Joe Chernov, VP of Content Marketing for Eloqua and Rebecca Lieb, Analyst for Altimeter. During the Q&A session, Joe talked about how to sell content marketing to the C-level through some amazing books. Below are some recommendations from Joe (and some that I would recommend as well) for the marketing pro that needs more content marketing budget.
The New Rules of Marketing & PR
I consider this David Meerman Scott book mandatory reading for all marketers. This best seller, now published in over 25 languages, clearly states the case for why we need to think about marketing differently. A big part of that…the creation of valuable, relevant and compelling content that positions you as the expert in your industry.
Get Content Get Customers
Yes, forgive me…this is my book written with my co-author Newt Barrett. This was the first book that really talked about the content marketing industry as we know it today and how to actually handle the changing rules (as DM Scott describes above). The first half of the book tells you the why of content marketing…the second half is chock full of online, print and integrated case studies.
Content Rules
Where Get Content Get Customers leaves off, Content Rules ramps it up a notch, with clear instruction and motivation on everything from content strategy to newsletter creation to blogs and social media…with some amazing case studies along the way. Really like the practical tips in this book, like how to develop a publishing schedule and ideas on “reimagining” your content across different platforms.
And, it couldn’t have been written by two better people: Ann Handley and C.C. Chapman.
eMarketing Strategies for the Complex Sell
This incredible resource from Ardath Albee is one I recommend to marketers very focused on the B2B industry. Ardath details the complex sales cycle that most B2B marketing executives deal with and the important the role that content serves in each of those stages. Do you have a long sales cycle with multiple client touch points? If so, this book can’t lose.
Managing Content Marketing
Sorry, guilty as charged…mine again. This time, Robert Rose leads the charge. Simply put, if you are a marketer trying to actually develop a content marketing practice within your organization, this book will help you with the structure and process. This is not a book for the beginner, but for the believer that wants to take the next step.
Content Marketing: Think Like a Publisher
I love Rebecca Lieb’s writing style…and on my favorite topic no less. The best part about this book is the amount of real-world examples that will show you the true impact of content marketing on the organization, and on customers themselves (PS: I wrote the foreword).
The Best Books for Specific Content Needs
For agencies trying to sell services in this new content marketing world: The Marketing Agency Blueprint by Paul Roetzer
For content marketing on a small business budget: Launch by Mike Stelzner
For selling social media into the organization: The NOW Revolution by Jay Baer and Amber Naslund and The End of Business as Usual from Brian Solis.
Oh, and by the way, Ann Handley, C.C. Chapman, Ardath Albee, Robert Rose, Paul Roetzer, Mike Stelzner and Jay Baer are all speaking at Content Marketing World 2012.
It’s amazing that just a few years ago, there were NO books on this topic, and now we have 10 amazing books. Did I miss any that you would recommend?
The original post is titled 10 Content Marketing Books to Help Sell the C-Level , and it came from The Content Marketing Revolution .
10 Social Media Pros Pick Their Favorite iPad Case
Posted on 08. Nov, 2011 by Jay Baer in Amber Naslund, Ann Handley, Blog, brian clark, CC Chapman, chris brogan, iPad, Jason Falls, scott stratten, Small Business Internet Marketing, Small Business Marketing, social media tools
Given the extraordinary buffet of technology and tech-related options and alternatives available to us, it fascinates me to learn what people I know and trust use on a day-to-day basis.
In this, the debut edition of What The Pros Use, I polled a group of social business and content geniuses to determine what they use to swaddle their iPads. The fact that I didn’t consider for even a nanosecond that any of these folks wouldn’t have an iPad is an interesting circumstance too.
David Armano (@armano)
Executive Vice President, Edelman Digital
David uses the original Apple rubber case for iPad version 1.
“It keeps it as thin as possible, and has a great grip.”
Jay Baer (@jaybaer)
President, Convince & Convert
Apple Smart Cover for iPad 2, but I ensconce the entire thing in the Case SIMPL sleeve. I love Case SIMPL because it turns your iPad (or laptop) sleeve into a mobile office. Room for business cards, a notebook, pens, iPod, and a bunch of other stuff, but still in a small size with meaningful protection. Also, made in Chicago, which is nice.
(Note, Case SIMPL sent me some free samples, so I’m giving away 2 laptop cases and 2 Kindle cases randomly to people that tweet this post.)
Chris Brogan (@chrisbrogan)
Founder, Human Business Works
Chris also uses the Apple magnetic Smart Cover for iPad 2, but is not terribly enthusiastic about that choice.
“I’m using that stupid expensive magnetic lid case for no good reason.”
Brian Clark (@copyblogger)
President, Copyblogger Media
Brian also uses the iPad 2 smart cover, but is branching out with a bluetooth keyboard.
“I just got a Bluetooth keyboard/cover from Brookstone that turns the iPad into a netbook-like device for writing on planes, etc.”
CC Chapman (@cc_chapman)
Raconteur, Co-author Content Rules
Like David Armano, CC uses iPad 1 and the original rubber case, due in particular to its easy folding for typing purposes.
“It doesn’t add much weight. I always looked for a softer leather one, and could never find one.”
Nicole D’Alonzo (@NikisNotes)
Social Media Manager, Porter Novelli
Niki also uses the iPad 2 smart cover, but may be the only person I’ve spoken with who actually likes it a lot.
“The slim design folds nicely to prop-up my iPad while I’m typing or watching videos. It doesn’t insulate the back of the iPad 2, I manage that by slipping it into my laptop sleeve.”
Jason Falls (@jasonfalls)
President, Social Media Explorer
This is not Jason Falls.
Always supporting the local angle, Jason uses the ModulrCase manufactured in Louisville. It’s a multi-functional case that even includes a refrigerator magnet mount!
“You can clip it into a table-top stand, a shoulder strap, a wall mount, and more. The plastic case protects it but it doesn’t add a lot of weight or bulk. I wouldn’t use anything else, and frankly love the hell out of it.”
Ann Handley (@marketingprofs)
Chief Content Officer, MarketingProfs
This is not Ann Handley in repose
A recently purchaser of the iPad 2, exacting Ann has been pondering her case options. After eschewing the Smart Cover and several other candidates, she settled on the DODO Case.
“It’s light, functional, somewhat protective, stylish, and not that pricey (Bonus)!”
Amber Naslund (@ambercadabra)
Vice President, Radian6
Road warrior Amber swears by the Go In Case, which offers multiple integrated screen positions.
“It handles multiple positions with stability, protects it when I drop it (because I do that often enough for it to matter), and in my full-to-bursting laptop bag, can travel in a suitcase without getting crushed.”
Scott Stratten (@unmarketing)
Author, UnMarketing
Scott uses the iPad 2 Smart Cover, but recognizes it may not be a 100% solution.
“It increases my coolness factor by 20%. I like how it turns the iPad off, and it’s thin for easy packing. But, it can slide off when I take it out of my carry-on, and offers really no protection, since it’s just a flap.”
There you have it. What the Pros Use: iPad cases. Lots of market penetration for the smart cover, but not a lot of love for it, really. Several other interesting options to consider.
(Don’t forget that I’m giving away laptop and Kindle cases randomly to people that tweet this post, courtesy of Case SIMPL).
What do you use for your iPad?
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