Million-Dollar Business-Building Ideas…From A Pizza Joint?

Posted on 22. Oct, 2009 by Steve Young in Copywriting, Direct Mail, Small Business Marketing

The stupidest excuse I hear out there is just that “My business is different.” “That stuff won’t work for me.” “My clients are different.” “My suppliers are different.” “We sell based on price.” Whine. Whine. Whine.

You are completely WRONG if that is coming out of your mouth.

Don’t Forget The “80/20″ Rule

Posted on 01. Oct, 2009 by Steve Young in Business Optimization, Small Business Marketing

Do you ever notice how of all your customers, typically you’ve only got a few that cause you problems…but boy do they cause problems!

No doubt you’ve heard of the 80/20 Rule, which is actually another name for what was originally called the Pareto Principle.

The gist of the Rule is that 80% of your results will come from 20% of your efforts, and likewise, 80% of your problems will come from 20% of your customers.

The question I love to pose to business owners is, “How can you use this principle to your advantage in your business?”

The Easiest Way To Explain the Marketing Process

Posted on 28. Sep, 2009 by Steve Young in Small Business Marketing

In today’s competitive environment where you have about 3 seconds to capture and hold someone’s attention, you must be able to cultivate that attention into a relationship that allows your potential customer to become a loyal, paying customer that continues to come back to do business with you, regardless of price, because you offer the best total value of all your competitors.

The Importance of Good SEO For Your Small Business

Posted on 27. Sep, 2009 by Steve Young in SEO for Small Business

New EyeTracking Study verifies the importance of page position and rank in both Organic and PPC search results for visibility and click through.

A joint eye tracking study conducted by search marketing firms Enquiro and Did-it and eye tracking firm Eyetools has shown that the vast majority of eye tracking activity during a search happens in a triangle at the top of the search results page indicating that the areas of maximum interest create a “golden triangle.”